Inaba - The Company That Disrupted Cat Treats Is Now Coming for the Dogs with New Product

ORLANDO, Fla.--(BUSINESS WIRE)--Mar 25, 2026--

After 10 years of redefining the U.S. cat treat category with its wildly popular Churu® lickable treats, Inaba Foods today unveiled its hydrating, high-moisture dog treat designed with Inaba’s innovative focus on overall pet health. Terrine will be showcased at Global Pet Expo (Booth #3868).

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260325918717/en/

“Our intent was always to build a global company that delights families and their pets, and while our story in Japan is known in more households, it’s what we’re doing today in the U.S. after 10 years that we’re excited to celebrate and promote with a year worth of events, promotions and activities,” said Yoko Sakugawa Vice President of Operations at Inaba Foods (USA).

“Churu changed how people think about treating their cats,” explained Francois de Ginestet, Director of Sales & Marketing, Inaba Foods USA. “With Churu Terrine, we’re bringing that same spirit of innovation and quality to the dog category; a treat that’s convenient, hydrating and designed for today’s active pet lifestyles and creating bonding moments between Dogs and Pet Parents.”

Inaba USA will showcase its 10-year story culminating with the new Terrine dog treats at the world’s most influential annual gathering made possible by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). At Global Pet Expo (Booth #3868), the company will debut Churu Terrine™, a new high-moisture dog treat designed to deliver hydration, convenience and premium ingredients for today’s active pet lifestyles.

“It’s special to unveil Terrine at Global Pet Expo 2026 because the show floor is known as the home to the biggest brands, most in-demand influencers and the most savvy retailers connecting pet families to the products they love,” explained Stephanie Lundell Director of Sales at Inaba Foods (USA). We’re thrilled to add Terrine to the show’s lineup and look forward to answering all questions about the significance of this moment for Inaba USA.”

Inaba helped reshape the cat treat aisle with the introduction of the first tube-style, high-quality lickable cat treat, a format that quickly became a global favorite among cats and their owners. Now the company is applying that same innovation to the dog category.

A New Kind of Dog Treat

Churu Terrine features a soft, high-moisture texture that makes it easy to serve without mess or spills. Designed with convenience in mind, the portable format is ideal for walks, travel, training sessions and outdoor adventures.

The treat also includes psyllium seed husk for digestive support, while remaining low in calories and low in fat, aligning with growing consumer demand for functional treats that support pet wellness.

Product Highlights

Churu Terrine is designed to offer both flavor and function, including:

The product will launch in eight flavors, including:

Churu Terrine will be available in three size formats:

Global Pet Expo attendees can meet the Inaba team and preview the product at Booth #3868. Terrine will be available in June 2026.

About Terrine

A new kind of dog treat is hitting the market, offering a convenient and nutritious snack for dogs on the go. The mess-free format makes it easy to serve without spills and convenient to carry during walks or training. It offers a unique high-moisture treat that features a soft, easy-to-eat texture that dogs of all ages will love, and it’s made with real meat and vegetables that pet parents approve of. Formulated with psyllium seed husk to support digestive health, it’s also low in calories and fat, giving a healthy way to reward dogs that won’t mess up their diet.

About Inaba USA

Since 1958, pet parents have entrusted INABA with the privilege of providing treats that are healthy, delicious, and fun. Products are made with quality ingredients such as real chicken and wild-caught tuna. We make them low-calorie and high-moisture to help keep pets healthy and they are also always free from grains, preservatives, and artificial colors. Every product is carefully made in INABA's own state-of-the-art, FDA-registered facilities. At Inaba, we promise to delight cats and dogs around the world. For more information, visit https://inabafoods.com.

Churu Terrine - Beloved by pets globally, now in solid form!

JUNEAU, Alaska (AP) — The Trump administration's push to expand oil and gas development in Alaska faces a new test Friday, with the latest lease sale set for the Arctic National Wildlife Refuge.

Opponents of drilling in the refuge's coastal plain have pointed to a lack of industry interest in the prior two sales held there and ongoing changes in Alaska’s arctic region due to climate change as proof the region should be off-limits to drilling. But supporters of drilling see the coastal plain, which is roughly the size of Delaware, as a potential untapped resource that could boost U.S. oil production and generate new revenue and jobs.

A coalition of conservation groups this spring sent a letter to leaders of 11 petroleum companies including major ConocoPhillips and Hilcorp, both major players in Alaska, urging them to not participate in the sale. The letter cited ongoing litigation over the leasing program, dating to President Donald Trump's first term, and warned of “financial, operational and reputational risks.”

The letters, signed by groups including The Wilderness Society, Sierra Club and Earthjustice, called the refuge a crown jewel in the country's public lands system and said there is strong support for protecting it, “making any action there especially visible and consequential.”

A spokesperson for ConocoPhillips Alaska, Megan Olson, said the company doesn't discuss its lease sale plans. A Hilcorp spokesperson did not respond to a request for comment.

The Trump administration has taken a keen interest in Alaska, and his tax and spending bill passed by Congress last year included provisions mandating lease sales in three regions of the state. In addition to the refuge's coastal plain, leases have also been offered in the National Petroleum Reserve-Alaska and in Cook Inlet, an aging basin that's provided natural gas for Alaska's most populous region for decades.

There were no takers in the Cook Inlet auction in March. But there were hundreds of bids, including from major oil companies, for what was the first sale since 2019 in the National Petroleum Reserve-Alaska — despite pending litigation challenging the leasing program. The Trump administration has moved to open more lands to drilling in the reserve and roll back protections there. The petroleum reserve is where ConocoPhillips Alaska is developing the large Willow oil project.

On Alaska's vast, petroleum-rich North Slope, the major oil fields of Prudhoe Bay and Kuparuk lie between the National Petroleum Reserve-Alaska and the Arctic National Wildlife Refuge.

A state corporation, the Alaska Industrial Development and Export Authority, currently holds leases in the refuge but there is no active drilling. The U.S. Geological Survey has estimated that the coastal plain could contain 4.25 billion to 11.8 billion barrels of recoverable oil, but there is limited information about the amount and quality of oil.

The coastal plain, bordering the Beaufort Sea in northeast Alaska, features rolling hills and tundra and provides habitat for wildlife including musk oxen and migratory birds. It is considered sacred by the Gwich'in, because the caribou herd they rely upon calve there. Leaders from Gwich’in villages near the refuge have vowed to continue fighting to prevent drilling there.

But some Alaska Native communities have embraced development and see it as essential to the regional economy.

Nagruk Harcharek, president and CEO of Voice of the Arctic Iñupiat, an advocacy group whose members include leaders from Alaska Native communities on the North Slope, said there’s a long history of balancing development with culturally important practices, such as subsistence hunting. Responsible development is a key part of self-determination, particularly for residents in Kaktovik, the only community within the refuge, who support drilling, he said.

Kaktovik residents hunt and fish on the coastal plain and “will be a big part of whatever project moves forward in making sure that all of those resources are protected and that their people are taken care of," he said.

FILE - Snow covers the mountains of the Brooks Range in the Arctic National Wildlife Refuge, Oct. 14, 2024, near Kaktovik, Alaska. (AP Photo/Lindsey Wasson, File)

FILE - The Kaktovik Lagoon and the Brooks Range mountains of the Arctic National Wildlife Refuge are seen in Kaktovik, Alaska, Oct. 15, 2024. (AP Photo/Lindsey Wasson, File)