Hong Kong's "One-for-One Replacement" Scheme will officially end on March 31st, entering its final countdown. Major car dealers are actively launching new stock and promotions to seize market share. In an interview with Bastille Post, Mr. Eric Wong, Chairman and CEO of Richburg Corporation, stated that their recent special sale at Laguna Plaza has received over 100 orders in the past two days, double the usual number, reflecting a surge in market demand before the scheme's end.
Mr. Eric Wong, Chairman and CEO of Richburg Corporation, Photo by Bastille Post
Dispatched 300 EVs to Meet Rising Demand
Mr. Wong said that the participating vehicle models in the special sale range in price from HKD$127,000 to over HKD$270,000. "In the past day or two, we've received over 100 orders—around 30 per day—double our usual volume." he said.
Richburg's special sale at Laguna Plaza, Photo source: Richburg
March is traditionally a slow month for car sales, he explained, but the impending expiry of the "One-for-One Replacement" Scheme, combined with Hong Kong consumers' last-minute buying habits, has sparked a surge in demand ahead of the scheme deadline. "The people in Hong Kong lead busy lives and tend to close deals quickly. Therefore, we prepared 300 vehicles for these last-minute buyers, to make sure they can complete their vehicle registration procedures before March 31."
Oil Price Surge Drives EV Demand, Optimistic Outlook Ahead
Mr. Wong is optimistic about the market outlook. Regarding the increased acceptance of electric vehicles, he believes it's driven by multiple factors: "Fuel prices have risen to over HKD$30 per litre, and could even approach HKD$40," he said, "Add in geopolitical tensions and the fact that tax incentives expire in just five days—people are seizing the moment to buy electric vehicles."
As the Hong Kong agent for GAC AION and SAIC MG, Mr. Wong pointed out that both brands have showcased clear advantages in the final stages of the "One-for-One Replacement" Scheme. "Both brands have received strong state support and have fully supported Hong Kong's transition to the new energy vehicles market. Thus, in the final stages of the scheme, their supply has been very active, and we have done our best to meet market demand."
Mr. Wong admitted he was initially pessimistic about the post-scheme market, but his view has since turned optimistic Photo by Bastille Post
Mr. Wong admitted he was initially pessimistic about the post-scheme market, but his view has since turned optimistic. Even with the expiry of tax incentives, he believes persistently high fuel prices will steer buyers toward affordable electric vehicles with lower tax burdens. "Hong Kong's gasoline prices are already among the highest in the world," he said. "The high fuel costs will drive more consumers to switch to electric vehicles."
High Cost-Performance and Hybrid Vehicles in Focus
When asked about the follow-up measures after the "One-for-One Replacement" Scheme ends, Mr. Wong stated that they will focus on both product and pricing: "We will continue to introduce vehicles with higher cost-performance ratios and reasonable prices, enabling customers to have a lower barrier to use electric vehicles even without tax incentives." Furthermore, Richburg plans to expand the introduction of hybrid vehicles. "Some customers may not have sufficient charging facilities," he noted, "Hybrids offer the flexibility of both refueling and charging, better meeting the actual needs of Hong Kong users."
Going forward, Richburg will focus on three pillars: high cost-performance, competitive pricing, and ready availability, to solidify its foothold in Hong Kong's electric vehicle market. Photo source: Richburg
Mr. Wong believes that Hong Kong's charging facilities are expanding rapidly under government promotion. Considering the city's population density, the progress so far has been ideal, with a significant increase in the popularity of electric vehicles. During the sales process, Richburg will proactively share charging facilities location and pricing information with customers and work with partner merchants to offer more competitive charging prices, helping customers solve practical usage problems.
He emphasized that the electric vehicle market is changing rapidly, and the ability to shorten delivery time and provide immediate availability will be key to capturing market share. Going forward, Richburg will focus on three pillars: high cost-performance, competitive pricing, and ready availability, to solidify its foothold in Hong Kong's electric vehicle market.
