52TOYS Unveils Ambitious 2026 Product Roadmap, Strengthening Long-Term Growth Momentum

1,000+ New Products and 100+ IPs Highlight 52TOYS' Latest Industry Moves

BEIJING, March 30, 2026 /PRNewswire/ -- 52TOYS, a leading IP-driven toy company built on the brand proposition Play for Fun, announced an ambitious product roadmap featuring over 1,000 new releases across seven major categories, powered by over 100 premium licensed and original IPs, at the 2026 52TOYS Partner Conference, themed "Create Anew, Win the Future." By aligning IP launches with key marketing moments, 52TOYS aims to deliver standout products through differentiated design and creative play experiences. The event brought together hundreds of distributors and partners from over 40 countries and regions, including the United States, Switzerland, Belgium, the Netherlands, Japan, South Korea, Australia and Singapore.

Chairman and CEO Chen Wei emphasized that success lies in combining strong IPs with strong creativity. He noted that 52TOYS has built a scalable and sustainable IP portfolio spanning both proprietary and licensed properties, with a continued focus on delivering fun, trend-leading products.

The 2026 lineup includes collaborations tied to major milestones such as Pixar's 40th anniversary, the 10th anniversary of Zootopia, and the release of Minions 3. Additional high-profile IPs, including Inside Out, Coco, and ZOA, the pet of G-Dragon, will also debut in new product formats.

Alongside licensed IPs, 52TOYS continues to invest in developing its original IPs. At the conference, creators behind popular in-house brands such as POUKAPOUKA, NOOK, Panda Roll, CiCiLu, NINNIC, LITTLE BUNS, and Lilith presented their 2026 plans. Future efforts will focus on product innovation, celebrity collaborations, cross-brand partnerships, and expanded content ecosystems.

The company is also expanding into hardcore collectibles and cultural products. New offerings include the transforming mecha series BEASTBOX and the articulated figure line "Infinity Dance," alongside upcoming experimental product lines targeting male enthusiasts. Meanwhile, the "Hyper-Activated" series reinterprets traditional Chinese cultural elements into accessible consumer products, achieving a strong market response during recent pop-up events.

To support partners, 52TOYS introduced enhanced channel policies encompassing systems, products, marketing, operations, and tools, aimed at empowering mutual growth. In a market full of uncertainty, 52TOYS offers partners reliability through proven hit-making expertise and long-term operational strength.

The conference reinforced 52TOYS' long-term development strategy and comprehensive IP roadmap, receiving strong recognition from partners and signaling continued momentum in the global toy market.

For more information about 52TOYS, please visit https://hi52toys.com/.

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52TOYS Unveils Ambitious 2026 Product Roadmap, Strengthening Long-Term Growth Momentum

52TOYS Unveils Ambitious 2026 Product Roadmap, Strengthening Long-Term Growth Momentum

52TOYS Unveils Ambitious 2026 Product Roadmap, Strengthening Long-Term Growth Momentum

SHANGHAI, May 16, 2026 /PRNewswire/ -- INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: Soul House, an immersive club; Radi, a fully reimagined and expanded reopening; and Jump, a new high-energy club featuring a spring-loaded dance floor designed to keep guests literally off the ground.

"Soul House, Radi, and Jump are our answer to 2026," said Leo Liu, Cofounder & Head of Brand and Growth at INS LAND. "Each one is a new chapter in INS LAND's vision of bringing the gaming world to life — with a single ticket, guests don't just visit a venue; they enter a world where experiences are reborn every 45 days."

The openings mark a strategic evolution ahead of INS LAND's third anniversary on June 16, 2026, shifting from a "club cluster" identity into a multi-format urban playground. The brand now spans 20 fully owned and operated venues under one ticketed ecosystem.

Soul House is INS LAND's most ambitious immersive concept to date. It features multiple themed rooms, each with its own narrative universe. Guests move through distinct worlds with beverage items, scenography, and storytelling elements, blending immersive theatre and spatial design into a layered experience.

Radi returns after a complete transformation, with an expanded footprint, upgraded sound and lighting systems, and a refreshed design direction positioning it as a signature, design-forward destination within the INS LAND portfolio.

Jump introduces a new experiential format centered on movement. Built around a spring-loaded dance floor, it features high-energy programming across electronic and bounce genres, designed to create a physically kinetic nightlife experience.

About INS LAND

INS LAND is a 20-venue urban entertainment complex in central Shanghai, combining nightlife, immersive experiences, dining, and music under one unified brand. With a single-ticket model granting access across venues, it welcomed over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag's Top 100 Clubs. The platform refreshes its core themes every 45 days and its mobile app supports over 1 million active users across online and offline experiences. INS LAND has collaborated with brands including Mercedes-Benz, Nike, Douyin, Doritos, and Publicis Groupe, and is preparing international expansion with INS LAND Bangkok planned for 2027.

More information: INS LAND Official Site

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Shanghai's INS LAND Unveils Three New Immersive Venues -- Soul House, Radi, and Jump