6th CICPE to showcase over 3,400 brands from more than 60 countries, regions: official

The upcoming sixth China International Consumer Products Expo (CICPE) is set to showcase more than 3,400 brands from more than 60 countries and regions across the world, Sheng Qiuping, vice commerce minister, said at a press conference in Beijing on Monday.

Jointly hosted by China's Ministry of Commerce and the Hainan Provincial People's Government, the expo marks the first edition of the event since the Hainan Free Trade Port fully launched island-wide special customs operations. Canada will be the guest of honor at this year's expo.

"The sixth CICPE is scheduled to take place in Hainan Province from April 13 to 18. Over 3,400 brands from more than 60 countries and regions will be showcased at the expo, with international exhibits accounting for 65 percent, an increase of 20 percentage points compared to that of last year," Sheng said.

The six edition of CICPE will feature global consumer brands, he said.

"Canada, the guest country of honor, will set up a 400-square-meter national pavilion and organize nearly 40 Canadian enterprises to participate. The exhibits will cover cosmetics, agricultural products, health care products, and pet food. Twelve countries and regions, including Switzerland, the Czech Republic and Ireland, will organize official delegations to participate in the exhibition. Countries such as Russia and Bulgaria will set up national pavilions for the first time," Sheng said.

The main venue for this year's event will continue to be the Hainan International Convention and Exhibition Center. The expo will feature two dedicated sub-venues: an international yacht exhibition area in Sanya, and an international health consumption exhibition area in the Bo'ao Lecheng International Medical Tourism Pilot Zone.

The CICPE is China's first national-level exhibition dedicated to premium consumer goods and the largest of its kind in the Asia-Pacific region.

Hainan officially launched island-wide special customs operations on December 18, 2025.

6th CICPE to showcase over 3,400 brands from more than 60 countries, regions: official

6th CICPE to showcase over 3,400 brands from more than 60 countries, regions: official

Shanghai officially unveiled the city brand of "Shanghai Style" on Saturday during the launch ceremony of the 2026 National Premium Products Debut Season and the "First in Shanghai" event series at historic Zhangyuan in Shanghai.

Concurrently, a unified visual identity system for the brand was unveiled, designed to serve as a trusted certification mark enabling consumers to identify authorized service providers and premium offerings across key sectors, including fashion, fine jewelry, and traditional crafts.

The move aims to develop a robust ecosystem for customized goods and services, with an emphasis on craftsmanship, brand development, and accessibility for international visitors, reinforcing its strategic positioning as an international consumption center.

"We were the first to launch customized service in Shanghai, aiming to build a brand, encourage industry clustering, and strengthen coordination with an emphasis on the integration of culture, business, tourism, sports and exhibitions. More importantly, we want to foster craftsmanship. We have also introduced group standards, mainly focusing on the 'Shanghai Style'. Our goal is to enrich its content and standardize the service," said Liu Min, deputy director of Shanghai Municipal Commission of Commerce.

To ensure a smooth journey and better experience for global shoppers, the city is prioritizing several practical service upgrades. Measures include further optimizing the tax refund process for overseas visitors, expanding the number of pilot stores, and enhancing the overall convenience of tax refunds.

"Applications are underway for systems related to inbound duty-free shopping. Any payment method you can think of are available here. In Shanghai, for orders where on-site processing cannot be completed within the visitor's stay, finished items will be delivered to the customer's home country via international logistics," said Zhu Weiming, chief planner of the Shanghai Fashion Couture and Tailoring Festival.

Shanghai sparks new era of personalized shopping with "Shanghai Style"