Shanghai sparks new era of personalized shopping with "Shanghai Style"

Shanghai officially unveiled the city brand of "Shanghai Style" on Saturday during the launch ceremony of the 2026 National Premium Products Debut Season and the "First in Shanghai" event series at historic Zhangyuan in Shanghai.

Concurrently, a unified visual identity system for the brand was unveiled, designed to serve as a trusted certification mark enabling consumers to identify authorized service providers and premium offerings across key sectors, including fashion, fine jewelry, and traditional crafts.

The move aims to develop a robust ecosystem for customized goods and services, with an emphasis on craftsmanship, brand development, and accessibility for international visitors, reinforcing its strategic positioning as an international consumption center.

"We were the first to launch customized service in Shanghai, aiming to build a brand, encourage industry clustering, and strengthen coordination with an emphasis on the integration of culture, business, tourism, sports and exhibitions. More importantly, we want to foster craftsmanship. We have also introduced group standards, mainly focusing on the 'Shanghai Style'. Our goal is to enrich its content and standardize the service," said Liu Min, deputy director of Shanghai Municipal Commission of Commerce.

To ensure a smooth journey and better experience for global shoppers, the city is prioritizing several practical service upgrades. Measures include further optimizing the tax refund process for overseas visitors, expanding the number of pilot stores, and enhancing the overall convenience of tax refunds.

"Applications are underway for systems related to inbound duty-free shopping. Any payment method you can think of are available here. In Shanghai, for orders where on-site processing cannot be completed within the visitor's stay, finished items will be delivered to the customer's home country via international logistics," said Zhu Weiming, chief planner of the Shanghai Fashion Couture and Tailoring Festival.

China firmly supports Cuba in safeguarding its sovereignty and security, and opposes any form of external interference, Foreign Ministry spokeswoman Mao Ning said at a press briefing in Beijing on Monday.

Mao made the remarks in response to a question regarding recent statements by U.S. President Donald Trump about Cuba. "China consistently upholds respect for sovereignty and territorial integrity of all countries and opposes any infringement upon other countries' sovereignty or interference in their internal affairs under any pretext. China firmly supports Cuba in safeguarding its sovereignty and security and opposes external interference," Mao said.