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YIWU, China, April 11, 2026 /PRNewswire/ -- Despite the complexity and volatility of the global trade environment, consumers worldwide remain steadfast in their pursuit of festive experiences and an enhanced quality of life. In Yiwu, the peak season for Christmas exports kicked off as expected in March, driving the entire industry chain into full swing.
Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to data from Yiwugo, search and order volumes for Christmas-related products, such as Christmas trees and Santa Claus decorations, have been steadily increasing since March. This seasonal surge is supported by long-established manufacturers with deep industry roots, many of whom have been operating for more than a decade, and some for over 20 years.
"Christmas Gift": Leveraging Guangdong's Craftsmanship to Fulfill Yiwu's Global Orders
Lu Fei, the head of Christmas Gift, brings over 20 years of experience in the Christmas gift industry. To guarantee exceptional product quality, the company has established its production base in Guangdong, capitalizing on the region's superior craftsmanship and robust supply chain resources. Committed to rigorous manufacturing standards, it steadfastly rejects low-quality mass production.
"Yiwugo has provided our company with substantial growth opportunities," Lu Fei remarked. His store ranks among the platform's Top 20 across all industries, with average daily traffic recently exceeding 5,000 visitors. Impressively, over 70% of online trial-order customers have been converted into long-term major offline clients.
Christmas Gift specializes in Christmas figurines, miniature Christmas trees, and nutcrackers, offering nearly 10,000 product varieties, many of which are protected by proprietary patents. The company maintains stringent quality control throughout the production processes: telescopic products undergo multiple tests to ensure seamless operation and durability, while illuminated items are crafted to meet the highest industry standards. At its Guangdong production base, Christmas trees alone undergo up to nine surface-finishing techniques, far exceeding basic coating requirements.
The company is dedicated to launching new product series every six months. This year, its newly introduced miniature Christmas tree display box, known for its elegant design, secured a single order of over 80,000 units from a US client. Since April, repeat orders from South American customers have remained strong, while several long-term partners have each recorded annual purchases surpassing RMB 1 million.
Shengfa: Craftsmanship as the Foundation of Quality Excellence
With over two decades of industry experience, Shengfa Industry and Trade Co., Ltd. has consistently placed product quality and R&D innovation at the core of its competitiveness. Its Christmas trees, LED fiber-optic trees, wreaths, rattan products, and related items are exported to markets across the Middle East, Europe, Japan, the ROK, South America and beyond.
Under the leadership of Chen Yongnian, the company remains firmly committed to maintaining the highest quality standards. All materials are 100% virgin, and the flocking on the artificial plants is dense and flawless, leaving no room for compromise or substandard workmanship. Before each batch departs the factory, every product undergoes a minimum of five comprehensive inspections. These stringent quality controls have allowed Shengfa to maintain its partnerships with several established European traders for over a decade. In Brazil, a major client operating more than 2,000 supermarkets records annual purchases exceeding RMB 3 million.
More than 80% of Shengfa's core production team members are highly skilled technicians with over eight years of experience. The company regularly hosts training sessions to maintain its commitment to quality excellence through craftsmanship. Chen Yongnian noted that in 2025, the company forged partnerships with several prestigious clients through Yiwugo, reinforcing its confidence in expanding its presence on this platform.
With the Christmas procurement season now in full swing, clients from Brazil and other South American markets have begun placing early orders. As a result, the company's production schedule is fully booked through August.
From Online Traffic to Offline Deals: Yiwugo Connects Merchants to the Global Market
In Yiwu, many Christmas goods manufacturers have followed a similar development path to that of Christmas Gift and Shengfa. As the official platform for Yiwu's commodities market, Yiwugo is dedicated to integrating online and offline channels, wholesale and retail operations, and domestic and cross-border trade, thereby bridging global buyers and local producers. Through this model, the platform delivers end-to-end services from online inquiries and sample dispatch to offline transactions.
As the peak season gains momentum, a wide range of new Christmas products will be shipped by Yiwu merchants through Yiwugo to destinations around the world. Behind this global journey are factory workers, Yiwugo's business operators, and quality controllers, whose dedication and professionalism help ensure the timely delivery of Christmas products to markets worldwide, reflecting the craftsmanship and warmth of Chinese-made goods.
YIWU, China, April 11, 2026 /PRNewswire/ -- Despite the complexity and volatility of the global trade environment, consumers worldwide remain steadfast in their pursuit of festive experiences and an enhanced quality of life. In Yiwu, the peak season for Christmas exports kicked off as expected in March, driving the entire industry chain into full swing.
Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to data from Yiwugo, search and order volumes for Christmas-related products, such as Christmas trees and Santa Claus decorations, have been steadily increasing since March. This seasonal surge is supported by long-established manufacturers with deep industry roots, many of whom have been operating for more than a decade, and some for over 20 years.
"Christmas Gift": Leveraging Guangdong's Craftsmanship to Fulfill Yiwu's Global Orders
Lu Fei, the head of Christmas Gift, brings over 20 years of experience in the Christmas gift industry. To guarantee exceptional product quality, the company has established its production base in Guangdong, capitalizing on the region's superior craftsmanship and robust supply chain resources. Committed to rigorous manufacturing standards, it steadfastly rejects low-quality mass production.
"Yiwugo has provided our company with substantial growth opportunities," Lu Fei remarked. His store ranks among the platform's Top 20 across all industries, with average daily traffic recently exceeding 5,000 visitors. Impressively, over 70% of online trial-order customers have been converted into long-term major offline clients.
Christmas Gift specializes in Christmas figurines, miniature Christmas trees, and nutcrackers, offering nearly 10,000 product varieties, many of which are protected by proprietary patents. The company maintains stringent quality control throughout the production processes: telescopic products undergo multiple tests to ensure seamless operation and durability, while illuminated items are crafted to meet the highest industry standards. At its Guangdong production base, Christmas trees alone undergo up to nine surface-finishing techniques, far exceeding basic coating requirements.
The company is dedicated to launching new product series every six months. This year, its newly introduced miniature Christmas tree display box, known for its elegant design, secured a single order of over 80,000 units from a US client. Since April, repeat orders from South American customers have remained strong, while several long-term partners have each recorded annual purchases surpassing RMB 1 million.
Shengfa: Craftsmanship as the Foundation of Quality Excellence
With over two decades of industry experience, Shengfa Industry and Trade Co., Ltd. has consistently placed product quality and R&D innovation at the core of its competitiveness. Its Christmas trees, LED fiber-optic trees, wreaths, rattan products, and related items are exported to markets across the Middle East, Europe, Japan, the ROK, South America and beyond.
Under the leadership of Chen Yongnian, the company remains firmly committed to maintaining the highest quality standards. All materials are 100% virgin, and the flocking on the artificial plants is dense and flawless, leaving no room for compromise or substandard workmanship. Before each batch departs the factory, every product undergoes a minimum of five comprehensive inspections. These stringent quality controls have allowed Shengfa to maintain its partnerships with several established European traders for over a decade. In Brazil, a major client operating more than 2,000 supermarkets records annual purchases exceeding RMB 3 million.
More than 80% of Shengfa's core production team members are highly skilled technicians with over eight years of experience. The company regularly hosts training sessions to maintain its commitment to quality excellence through craftsmanship. Chen Yongnian noted that in 2025, the company forged partnerships with several prestigious clients through Yiwugo, reinforcing its confidence in expanding its presence on this platform.
With the Christmas procurement season now in full swing, clients from Brazil and other South American markets have begun placing early orders. As a result, the company's production schedule is fully booked through August.
From Online Traffic to Offline Deals: Yiwugo Connects Merchants to the Global Market
In Yiwu, many Christmas goods manufacturers have followed a similar development path to that of Christmas Gift and Shengfa. As the official platform for Yiwu's commodities market, Yiwugo is dedicated to integrating online and offline channels, wholesale and retail operations, and domestic and cross-border trade, thereby bridging global buyers and local producers. Through this model, the platform delivers end-to-end services from online inquiries and sample dispatch to offline transactions.
As the peak season gains momentum, a wide range of new Christmas products will be shipped by Yiwu merchants through Yiwugo to destinations around the world. Behind this global journey are factory workers, Yiwugo's business operators, and quality controllers, whose dedication and professionalism help ensure the timely delivery of Christmas products to markets worldwide, reflecting the craftsmanship and warmth of Chinese-made goods.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
From March to August: Yiwu's Christmas Export Peak Season in Full Swing
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The First Time a Game in the Legendary Franchise Comes to Consoles
BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.
The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.
"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."
Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.
Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.
A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.
More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.
About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.
About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.
The First Time a Game in the Legendary Franchise Comes to Consoles
BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.
The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.
"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."
Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.
Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.
A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.
More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.
About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.
About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Guild Wars 3, Modern Evolution of the MMORPG, Announced at Summer Game Fest for PC and PlayStation 5
