The 28th Beijing Pinggu International Peach Blossom Festival, which kicked off in Beijing's Pinggu District on Friday, highlights the integrated development of agriculture, culture, tourism, sports, and commerce.
Running through May 5, the festival aims to provide a warm and welcoming experience for visitors by creating premium sightseeing routes, implementing public welfare initiatives, enhancing nighttime attractions, and upgrading immersive activities.
Currently, nearly 14,667 hectares of peach blossoms are gradually reaching their full bloom.
The mountains and fields in Pinggu are now blanketed in blossoms, attracting visitors from near and far to enjoy the spring scenery.
Local authorities have integrated resources from scenic areas, homestays, and fruit-picking farms to create a new leisure experience blending agriculture, culture, and tourism for visitors.
In Dahuashan Town, vast stretches of peach blossoms are in full bloom.
"The flowers are certainly beautiful. Pinggu's peach and peach blossoms are particularly famous. I come to Pinggu every year to photograph them," said Zeng Xiansong, a visitor.
To provide visitors with a richer flower-viewing experience, local authorities have specially designed three premium tour routes covering flower viewing, folk culture experiences, family-friendly leisure, and wellness retreats, catering to the diverse needs of visitors.
The visitors can appreciate the beauty of peach flowers and explore specialty markets in the daytime and in the evening, they can enjoy lantern festivals and performances.
"We've integrated tourism with agriculture and our local culture. In spring, we admire the flowers; in summer, we can pick peaches. We've also incorporated peach culture to launch a wide range of cultural and creative products, which are now very popular. This provides the public with many recreational options," said Sun Liang, deputy director of the Pinggu District Culture and Tourism Bureau.
Peach blossom festival kicks off in Beijing
