MONTREAL--(BUSINESS WIRE)--Apr 14, 2026--
Second Cup Café launches its national fundraising campaign in support of Breakfast Club of Canada, running from April 14 through May 25. The campaign aims to raise $25,000 to help provide nutritious breakfasts to children in schools across Canada.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260414090235/en/
During the campaign period, guests can contribute $1 or $2 donations with any purchase made in-store, online, or through the Second Cup mobile app. Every $2 raised helps provide one breakfast to a child. This year’s campaign goal of $25,000 will help feed nearly 65 children for an entire school year, or more than two full classrooms.
“Together with our guests and franchise partners, we’re proud to support an organization that makes such a meaningful difference in communities across the country,” said Roxane Desjardins, Marketing Director at Second Cup. “This campaign is a simple yet powerful way for Canadians to come together and help ensure more children start their day with a nutritious breakfast.”
Funds raised will support Breakfast Club of Canada’s network of more than 5,000 school breakfast programs, which collectively reach over 895,000 children nationwide. These programs ensure students have access to nutritious breakfast, setting them up for success in the classroom.
“For a child, a simple breakfast can transform a day, and sometimes even the course of a life. Thanks to Second Cup's ongoing commitment, young people across the country can start their day with the energy they need to thrive,” says Julie Desharnais, President and CEO of Breakfast Club of Canada. “We are deeply grateful for this partnership and the generosity of each customer. Together, we are doing much more than filling plates: we are nurturing the hope, dignity, and confidence that every child deserves to carry with them throughout the day.”
Second Cup has partnered with Breakfast Club of Canada since March 2023. This spring initiative marks the third major collaboration between the two organizations. In 2025 alone, Second Cup raised $40,000 through its spring and fall campaigns.
The campaign will run at participating Second Cup locations across Canada.
For more information, or to make a donation visit secondcup.com.
About Second Cup Café
A Canadian staple since 1975, Second Cup Café offers premium-quality coffee and specialty beverages. Focusing on sustainability and ethical sourcing, Second Cup provides customers with a refined and inviting café experience that celebrates coffee culture while supporting local communities. For more information, visit secondcup.com or visit Second Cup’s app The Café Club.
About Breakfast Club of Canada
Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach children in every province and territory across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, X and LinkedIn.
About Foodtastic
Foodtastic is one of Canada's largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners. Committed to quality, innovation, and growth, Foodtastic continues to expand its presence across North America. For more information, visit foodtastic.ca.
Staff at Second Cup joined members of Breakfast Club of Canada in November 2025 at a school in Saint-Eustache, Quebec, where they served breakfast to students and presented a $40,000 donation in support of the Club’s programs. Photo: Foodtastic
MADISON, Wis. (AP) — Wisconsin coach Luke Fickell acknowledged Tuesday he was disappointed about the departure of athletic director Chris McIntosh, but doesn't believe his friend leaving will have a major impact on his future with the Badgers.
Fickell was going to have to start producing more victories regardless.
“I think the easiest thing for us right now is to understand you’ve got to win,” Fickell said after a morning practice. “We’re not beating around the bush.”
Fickell spoke one day after the announcement that McIntosh was leaving Wisconsin to take a newly created job as the Big Ten’s deputy commissioner for strategy. McIntosh, who had been Wisconsin’s athletic director since the summer of 2021, hired Fickell and continued to back him as the Badgers went 9-15 over the last two seasons.
Fickell said McIntosh had let him know “last week at some point in time” about the possibility of this move. Fickell added that “it’s not easy to lose a friend.”
“Anytime there are changes with people you know were in your corner, it’s always a little difficult, disappointing, whatever you want to say,” Fickell said. “But so is life. You’ve got to be able to move and continue to go on.”
Marcus Sedberry, who had been Wisconsin’s deputy athletic director/chief operating officer, is working as interim athletic director until a permanent successor for McIntosh is announced. Sedberry previously worked at Baylor, Arkansas and Central Florida as well as with the Philadelphia Eagles.
“When you’ve been to other places and seen how things are done, you get a lot of experiences — good and bad — you take a lot of things in, you recognize how things are done,” Fickell said. “I think that’s one of the great things about Marcus. He’s been in the NFL. He’s been in several different spots.”
McIntosh hired Fickell away from Cincinnati at the end of the 2022 regular season after firing Paul Chryst that October. The move earned rave reviews at the time because Fickell had gone 53-10 in his last five seasons at Cincinnati and had led the Bearcats to a College Football Playoff berth in 2021.
Fickell has gone 17-21 at Wisconsin thus far. The Badgers were 4-8 last year after going 5-7 in 2024, snapping what had been a Power Four-leading streak of 22 straight winning seasons.
McIntosh continually stood behind Fickell.
He made public comments supporting Fickell after a 27-10 home loss to Maryland in September. After Wisconsin was shut out at home against Iowa and Ohio State in consecutive October weekends, McIntosh sent a letter to season-ticket holders saying the school planned to increase its investment in its football program to “provide our coaches the tools necessary to succeed.”
Wisconsin had lost six straight games when McIntosh said Fickell would remain as coach beyond the 2025 season. The Badgers responded by splitting their final four games with wins over then-No. 24 Washington (No. 23 College Football Playoff) and Illinois (then-No. 21 CFP).
McIntosh’s promise to increase Wisconsin’s football investment also helped the Badgers add 34 transfers — including 27 from other Football Bowl Subdivision programs — this offseason.
Fickell said it was helpful to have an athletic director he knew so well but added that the expectations don’t change after McIntosh’s departure.
“We all understand this is big-boy ball and this is big business,” Fickell said. “It comes down to doing your job and doing it really well. … In the spots where I’ve been, there’s been different relationships with each AD. I think each one of them are unique. However it goes and whatever it is, what helps the relationship best of all is having success on the field and having a good product. I don’t think that’s going to change.”
AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football
FILE - Wisconsin athletic director Chris McIntosh, left, introduces new head football coach Luke Fickell at a news conference, Nov. 28, 2022, in Madison, Wis. (AP Photo/Morry Gash, File)
