SAN FRANCISCO--(BUSINESS WIRE)--Apr 16, 2026--
GreenRow, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new hospitality partnership with The Inn at Serenbe, the award-winning wellness community located outside of Atlanta. Set on 2,000 acres, with 70% preserved green space, the Inn at Serenbe provides visitors access to a destination known for its connection to nature, including forest trails, a 25-acre organic farm, and critically acclaimed farm-to-table dining.
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The new GreenRow Lake House at Serenbe reimagines the resort’s signature four-bedroom lakefront cottage to provide guests with an immersive experience of the sustainable home furnishing brand’s heirloom quality furniture and vintage inspired designs. Nestled along the water’s edge, the reimagined cottage reflects GreenRow’s commitment to timeless design, artisanal craftsmanship and responsible materials. The space features a curated mix of furniture, textiles, lighting and décor—each piece thoughtfully selected to create a layered, collected interior that feels refined and luxurious while providing visitors to Serenbe the comforts of home. By utilizing GreenRow’s responsibly sourced materials and artisan-crafted textiles and furnishings, every element of the Lake House has been considered with both environmental impact and guest experience in mind.
“GreenRow and Serenbe share a commitment to sustainability and a passion for celebrating nature through design,” said GreenRow’s Jaimee Seabury. “With the GreenRow Lake House, we have created a reimagined cottage experience—one where each room reflects the beauty, and vitality of the natural landscape surrounding Serenbe through GreenRow’s signature prints, patterns and unique furniture pieces.”
“Working with GreenRow to reimagine the timeless Lake House reflects our shared belief that design should bring people closer to nature while enhancing every aspect of the guest stay,” said Garnie Nygren, COO and Co-Managing Director at Serenbe. “Every detail was carefully curated to reflect Serenbe’s commitment to wellbeing and sustainability, creating a retreat where guests can slow down, reconnect, and feel completely at home in nature - whether that's the botanically-inspired wallpaper and decor, or being steps away from acres of preserved Georgia woodlands.”
The partnership between GreenRow and Serenbe marks GreenRow’s second hospitality project, having previously worked with the popular Northern California resort, Nick’s Cove to redesign guest cottages. For more information about the GreenRow Lake House at The Inn at Serenbe and GreenRow’s partnership with Nick’s Cove, please visit: www.GreenRow.com.
ABOUT GREENROW
GreenRow is a mission-driven home furnishings brand that creates modern heirlooms that balance beauty, comfort, and integrity—proving that design can be aspirational and responsibly made. Every product in the GreenRow assortment supports at least one of Williams-Sonoma, Inc.’s social or environmental initiatives and is made using innovative, low-impact manufacturing practices wherever possible. The collections showcase a commitment to craftsmanship and prioritize responsibly sourced materials—including linen, cotton, wood, and recycled fibers—selected for their quality, durability, and reduced environmental impact.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.
ABOUT SERENBE
Founded by Steve Nygren and his family in 2004, Serenbe is a biophilic wellness community connected to nature on the edge of Atlanta. Serenbe is home to over 1,500 residents set among acres of preserved forests and meadows with miles of nature trails that connect homes and restaurants with arts and businesses. Focused on wellbeing, Serenbe is a neighborhood with fresh food, year-round arts and cultural events, multiple independent shops, award-winning arts, a 29-room Inn, and multiple restaurants featuring local and seasonal produce. The best reason to live here is the life here. Serenbe has received a number of national accolades, including awards from Conde Nast Traveler, Women's Health, Oprah Daily and more.
WSM-PR
The Dining Nook of the GreenRow Lake House at the Inn At Serenbe (Photo: GreenRow)
The Living Room of the GreenRow Lake House at the Inn At Serenbe (Photo: GreenRow)
The battlefield is narrowing and the timeline is tightening in a congressional redistricting contest among states seeking a partisan advantage ahead of the November midterm elections.
The end of Maryland's legislative session this week marked the demise of Democratic efforts to reshape the state's U.S. House districts. But Virginia voters are deciding Tuesday on a Democratic redistricting plan that could help the party win several additional House seats in this year's election. And Florida lawmakers are to begin a special session April 28 for a Republican attempt at congressional redistricting.
Voting districts typically are redrawn once a decade, after each census. But President Donald Trump triggered an unusual round of mid-decade redistricting last year when he urged Texas Republicans to redraw House districts to give the GOP an edge in the midterm elections. California Democrats reciprocated, and redistricting efforts soon cascaded across states.
So far, Republicans believe they could win nine additional seats in states where they have redrawn congressional districts, while Democrats think they could gain six seats elsewhere because of redistricting. But that presumes past voting patterns hold in November. And that’s uncertain, especially since the party in power typically loses seats in the midterms and Trump faces negative approval ratings in polls.
Democrats need to gain just a few seats in November to wrest control of the House from Republicans, potentially allowing them to obstruct Trump’s agenda.
Officials in more than a dozen states debated or floated redistricting proposals. The immediate focus is on two states — one led by Republicans, the other by Democrats.
Current map: eight Democrats, 20 Republicans
Proposed map: Republican Gov. Ron DeSantis has called a special legislative session to begin April 28 on congressional redistricting. Republicans haven't yet publicly released a specific plan.
Challenges: The state constitution says districts cannot be drawn with intent to favor or disfavor a political party or incumbent.
Current map: six Democrats, five Republicans
Proposed map: A new U.S. House map passed by the Democratic-led General Assembly could help Democrats win up to four additional seats. For the map to take effect, voters would have to approve a constitutional amendment allowing mid-decade redistricting. That amendment is on Tuesday's ballot.
Challenges: The state Supreme Court ruled the referendum can proceed, but it has yet to rule whether the effort is legal. The court is considering an appeal of a Tazewell County judge’s ruling that the amendment is invalid because lawmakers violated their own rules while passing it.
New U.S. House districts have been adopted in six states since last summer. Four took up redistricting voluntarily, one was required to by its state constitution and another did so under court order.
Current map: 13 Democrats, 25 Republicans
New map: Republican Gov. Greg Abbott signed a revised House map into law last August that could help Republicans win five additional seats.
Challenges: The U.S. Supreme Court in December cleared the way for the new districts to be used in this year’s elections. It put on hold a lower-court ruling that blocked the new map because it was “racially gerrymandered.”
Current map: 43 Democrats, nine Republicans
New map: Voters in November approved revised House districts drawn by the Democratic-led Legislature that could help Democrats win five additional seats.
Challenges: The U.S. Supreme Court in February allowed the new districts to be used in this year’s elections. It denied an appeal from Republicans and the Department of Justice, which claimed the districts impermissibly favor Hispanic voters.
Current map: two Democrats, six Republicans
New map: Republican Gov. Mike Kehoe signed a revised House map into law last September that could help Republicans win an additional seat.
Challenges: A Cole County judge ruled the new map is in effect as election officials work to determine whether a referendum petition seeking a statewide vote complies with constitutional criteria and contains enough valid petition signatures. The Missouri Supreme Court rejected a lawsuit claiming mid-decade redistricting is illegal. It's scheduled to hear arguments in May on claims the new districts violate compactness requirements and should be placed on hold pending the potential referendum.
Current map: four Democrats, 10 Republicans
New map: The Republican-led General Assembly gave final approval in October to revised districts that could help Republicans win an additional seat.
Challenges: A federal court panel in November denied a request to block the revised districts from being used in the midterm elections.
Current map: five Democrats, 10 Republicans
New map: A bipartisan panel composed primarily of Republicans voted in October to approve revised House districts that improve Republicans’ chances of winning two additional seats.
Challenges: None. The state constitution required new districts before the 2026 election, because Republicans had approved the prior map without sufficient Democratic support after the last census.
Current map: no Democrats, four Republicans
New map: A judge in November imposed revised House districts that could help Democrats win a seat. The court ruled that lawmakers had circumvented anti-gerrymandering standards passed by voters when adopting the prior map.
Challenges: A federal court panel and the state Supreme Court, in February, each rejected Republican challenges to the judicial map selection.
Governors, lawmakers or partisan officials pushed for congressional redistricting in numerous states. In at least five states, those efforts gained some initial traction but ultimately fell short in either the legislature or court.
Current map: seven Democrats, one Republican
Proposed map: The Democratic-led House in February passed a redistricting plan backed by Democratic Gov. Wes Moore that could help Democrats win an additional seat.
Challenges: The legislative session ended in April without the Democratic-led Senate voting on the redistricting plan. The state Senate president said there were concerns it could backfire on Democrats.
Current map: 19 Democrats, seven Republicans
Proposed map: A judge in January ordered a state commission to draw new boundaries for the only congressional district in New York City represented by a Republican, ruling it unconstitutionally dilutes the votes of Black and Hispanic residents.
Challenges: The U.S. Supreme Court in March granted Republicans' request to halt the judge’s order, leaving the existing district lines in place for the 2026 election.
Current map: two Democrats, seven Republicans
Proposed map: The Republican-led House passed a redistricting plan in December that would have improved Republicans’ chances of winning two additional seats.
Challenges: Despite pressure from Trump to adopt the new map, the Republican-led Senate rejected it in a bipartisan vote on Dec. 11.
Current map: one Democrat, three Republicans
Proposed map: Some Republican lawmakers mounted an attempt to take up congressional redistricting.
Challenges: Lawmakers dropped a petition drive for a special session on congressional redistricting in November, after failing to gain enough support.
Current map: 14 Democrats, three Republicans
Proposed map: The Democratic Congressional Campaign Committee in October proposed a new U.S. House map that would improve Democrats’ chances of winning an additional seat.
Challenges: The Democratic-led General Assembly declined to take up redistricting, citing concerns about the effect on representation for Black residents.
A mug holds pens at the Culpeper County Voter Registration office during the early voting period in the Virginia redistricting referendum, Friday, April 3, 2026, in Culpeper, Va. (AP Photo/Julia Demaree Nikhinson)
A sign supporting the Virginia redistricting referendum stands among flowers Friday, April 3, 2026, in Madison, Va. (AP Photo/Julia Demaree Nikhinson)
Fairfax County Republican Committee members Harry Lowcock and Esmat Mostafaeithe wait to talk voters outside the Fairfax County Government Center during early voting for the Virginia redistricting referendum Friday, April 3, 2026, in Fairfax, Va. (AP Photo/Julia Demaree Nikhinson)
Voting booths are seen at the Culpeper County Voter Registration office during the early voting period for the Virginia redistricting referendum Friday, April 3, 2026, in Culpeper, Va. (AP Photo/Julia Demaree Nikhinson)
