Hulunbuir, a northern Chinese city famed for its vast grassland and Mongolian traditions, is striving to expand cross-border tourism by boosting air links and leveraging its geographical advantages, as China's visa-free policies and establishment of a new free trade pilot zone both drive demand.
The city in north China's Inner Mongolia Autonomous Region launched direct flights to Hong Kong in April last year, making Hong Kong a key hub linking Hulunbuir to Southeast Asia. The service operated 162 flights carrying 17,753 passengers in 2025, with a consistently high load factor.
Now, Hulunbuir plans to increase the number of direct flights with Hong Kong by 40 percent this year, compared with 2025, according to a local official.
The city also held a promotion event in Hong Kong on Sunday to showcase its tourism resources, as Hulunbuir marked the first anniversary of the launch of its direct route with Hong Kong.
"This year we are planning to increase flight numbers by 40 percent over the previous year, and hope that more visitors from Hong Kong and overseas can come to Hulunbuir though these flights," said Zhu Guangyu, deputy director of the city's Culture, Tourism, Radio and Broadcast Bureau.
Meanwhile, cross-border tourism with neighboring Mongolia and Russia is also rising.
China approved establishing the China (Inner Mongolia) Pilot Free Trade Zone in a State Council circular issued on April 9, calling on the Inner Mongolia Autonomous Region to leverage its geographical advantages to deeply participate in the joint construction of the Belt and Road and the China-Mongolia-Russia Economic Corridor.
North China city expands cross-border tourism through improved air links, local advantages
