Skip to Content Facebook Feature Image

Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation

Business

Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation
Business

Business

Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation

2026-04-21 13:45 Last Updated At:14:05

  • Italian Taste Lab will kick off the four-day showcase with a live cooking demonstration led by Italian cuisine luminary and culinary educator Chef David Marchiori
  • This year's Italian Taste Lab will feature 8 renowned local Italian chefs who will be showcasing 7 authentic Italian brands with live cooking demonstrations
  • SINGAPORE, April 21, 2026 /PRNewswire/ -- At the opening of this year's Food & Hospitality Asia (FHA), Southeast Asia's leading international food and hospitality trade event, the Italian Trade Agency Singapore (ITA) welcomes a strong Italian presence with over 100 Italian brands participating – marking the largest Italian and European representation at FHA.

    A key highlight of this year's showcase is the Italian Taste Lab, an immersive culinary platform where ingredients from authentic Italian brands are brought to life through live cooking demonstrations by renowned Italian chefs in Singapore. This year's Italian Taste Lab will be kicked off with a live cooking demonstration led by Italian cuisine luminary and culinary educator Chef David Marchiori. Carrying with him the essence of Italian cuisine: deep roots in regional traditions and a keen eye for innovation, the passionate personality tirelessly tells the story of Italy through his cuisine, an educator sharing its territory, seasons, and ingredients while bringing Italian excellence to the international stage.

    A Growing Appetite for Italian Excellence

    The strong Italian participation at FHA 2026 reflects a strong demand for Italian food products in Singapore and the region.

    In 2025, Italy ranked third among European countries exporting to Singapore in the wider food and beverage sector, with a total export value of 132 million euros, approximately 200 million Singapore dollars. (Source: Trade Data Monitor). Within the food sector alone, Italy recorded an export value of 96.8 million euros (~approximately 145 million Singapore dollars) to Singapore, marking a 1.0% increase from 2024.

    Giorgio Calveri, Italian Trade Commissioner for Singapore and the Philippines, says: "Italy was also the first country to have its entire culinary tradition – including ingredient respect, intergenerational knowledge and rituals – officially honoured by UNESCO as an Intangible Cultural Heritage of Humanity in December 2025."

    He continues: "We are especially proud to be here at FHA 2026, which remains the go-to event for food and beverage professionals in Singapore. As one of the main exhibiting countries and the largest contingent from the European Union, with over 100 Italian brands showcasing their products — many of them introducing their offerings to the Singaporean market for the first time. We are proud to provide a platform for these brands to connect with industry partners and bring more of the best Italian food products to the local market."

    "The Italian presence at FHA 2026 is further strengthened by live culinary demonstrations at the Italian Taste Lab, celebrating the excellence of Italian ingredients and cuisine. With the continued support of Singaporeans, we look forward to expanding Italy's culinary and gastronomic footprint not only in Singapore, but across the wider Asian region as well."

    The Italian Taste Lab: Where Ingredients are Brought to Life

    Designed as a dynamic culinary incubator, the Italian Taste Lab showcases the versatility and authenticity of Italian ingredients. There will be daily cooking demonstrations by celebrated Italian chefs who have established themselves in Singapore, a gastronomic showcase of a diverse range of Italian food specialities, including pasta, cheese, olive oil, and more.

    Helming the series of live cooking demonstrations by a total of 8 celebrated Italian chefs is Italian cuisine luminary and culinary educator, Chef David Marchiori. He will deftly incorporate all 7 participating Italian brands into his creations, bringing to life these products with his culinary expertise and transforming them into authentic Italian dishes.

    The 7 participating Italian brands include:

    • Acetaia Giusti – founded in the 17th century, this family-run company is one of Modena's oldest balsamic vinegar producers, known for its premium, aged vinegars.
    • Casa Milo – a producer of traditional dry pasta, taralli and other artisanal Italian snacks rooted in Puglia's Southern Italian heritage that started as a producer of extra virgin olive oil in 1870.
    • Ghidetti – a dairy specialist with 80 years of experience offering a range of authentic Italian cheeses and dairy products made with 100% fresh Italian milk from selected farms in Veneto.
    • La Rustichella Truffles – a leading producer of truffle-based products since 1986, bringing the flavours of Italian truffle regions to the world especially its famous Black Truffle Pâté.
    • Madama Oliva – renowned for its premium olives, the company started in 1920 at Castel Madama, a predominantly agricultural town, as a business run by the dedicated and passionate Mancini family.
    • Molino Denti – a heritage flour mill producing a wide range of high-quality flours tailored for pasta, pizza and artisanal baking since 1955.
    • Monini – a globally recognised and award-winning brand specialising in high-quality extra virgin olive oils since the 1920s, known as a pioneer in its production.

    SINGAPORE, April 21, 2026 /PRNewswire/ -- At the opening of this year's Food & Hospitality Asia (FHA), Southeast Asia's leading international food and hospitality trade event, the Italian Trade Agency Singapore (ITA) welcomes a strong Italian presence with over 100 Italian brands participating – marking the largest Italian and European representation at FHA.

    A key highlight of this year's showcase is the Italian Taste Lab, an immersive culinary platform where ingredients from authentic Italian brands are brought to life through live cooking demonstrations by renowned Italian chefs in Singapore. This year's Italian Taste Lab will be kicked off with a live cooking demonstration led by Italian cuisine luminary and culinary educator Chef David Marchiori. Carrying with him the essence of Italian cuisine: deep roots in regional traditions and a keen eye for innovation, the passionate personality tirelessly tells the story of Italy through his cuisine, an educator sharing its territory, seasons, and ingredients while bringing Italian excellence to the international stage.

    A Growing Appetite for Italian Excellence

    The strong Italian participation at FHA 2026 reflects a strong demand for Italian food products in Singapore and the region.

    In 2025, Italy ranked third among European countries exporting to Singapore in the wider food and beverage sector, with a total export value of 132 million euros, approximately 200 million Singapore dollars. (Source: Trade Data Monitor). Within the food sector alone, Italy recorded an export value of 96.8 million euros (~approximately 145 million Singapore dollars) to Singapore, marking a 1.0% increase from 2024.

    Giorgio Calveri, Italian Trade Commissioner for Singapore and the Philippines, says: "Italy was also the first country to have its entire culinary tradition – including ingredient respect, intergenerational knowledge and rituals – officially honoured by UNESCO as an Intangible Cultural Heritage of Humanity in December 2025."

    He continues: "We are especially proud to be here at FHA 2026, which remains the go-to event for food and beverage professionals in Singapore. As one of the main exhibiting countries and the largest contingent from the European Union, with over 100 Italian brands showcasing their products — many of them introducing their offerings to the Singaporean market for the first time. We are proud to provide a platform for these brands to connect with industry partners and bring more of the best Italian food products to the local market."

    "The Italian presence at FHA 2026 is further strengthened by live culinary demonstrations at the Italian Taste Lab, celebrating the excellence of Italian ingredients and cuisine. With the continued support of Singaporeans, we look forward to expanding Italy's culinary and gastronomic footprint not only in Singapore, but across the wider Asian region as well."

    The Italian Taste Lab: Where Ingredients are Brought to Life

    Designed as a dynamic culinary incubator, the Italian Taste Lab showcases the versatility and authenticity of Italian ingredients. There will be daily cooking demonstrations by celebrated Italian chefs who have established themselves in Singapore, a gastronomic showcase of a diverse range of Italian food specialities, including pasta, cheese, olive oil, and more.

    Helming the series of live cooking demonstrations by a total of 8 celebrated Italian chefs is Italian cuisine luminary and culinary educator, Chef David Marchiori. He will deftly incorporate all 7 participating Italian brands into his creations, bringing to life these products with his culinary expertise and transforming them into authentic Italian dishes.

    The 7 participating Italian brands include:

    They will be brought to life through the culinary expertise of a diverse lineup of 8 Italian chefs:

    Leading the Charge

    • Italian Cuisine Luminary and Culinary Educator Chef David Marchiori, Owner and Chef of Bacaro Restaurant, with his extensive experience in traditional Italian cuisine, leads the FHA 2026 Italian Taste Lab programme, presenting a series of dishes incorporating ingredients from all 7 featured Italian brands.

      Born in Venice in 1973, he champions Italian cuisine through exclusive events and engagements, sharing not just food, but a broader narrative of culture and authenticity. In Italy, he gained visibility through television appearances and served as an ambassador for leading food companies, while also representing Slow Food at major events like Vinitaly. He has participated in numerous international culinary showcases and expanded his work beyond the kitchen into theatre and writing.

      Since moving to Singapore in 2021, he has built a reputation for crafting dishes that reflect both heritage and creativity, while telling stories of regional ingredients and seasons with a rare precision and passion. Driven by a deep love for Singapore and his Italian heritage, David is also the owner and chef of Bacaro Restaurant in Singapore, where guests can savour his take on authentic Venetian-style Italian cuisine in a relaxed, informal yet impeccably professional setting.

    Born in Venice in 1973, he champions Italian cuisine through exclusive events and engagements, sharing not just food, but a broader narrative of culture and authenticity. In Italy, he gained visibility through television appearances and served as an ambassador for leading food companies, while also representing Slow Food at major events like Vinitaly. He has participated in numerous international culinary showcases and expanded his work beyond the kitchen into theatre and writing.

    Since moving to Singapore in 2021, he has built a reputation for crafting dishes that reflect both heritage and creativity, while telling stories of regional ingredients and seasons with a rare precision and passion. Driven by a deep love for Singapore and his Italian heritage, David is also the owner and chef of Bacaro Restaurant in Singapore, where guests can savour his take on authentic Venetian-style Italian cuisine in a relaxed, informal yet impeccably professional setting.

    Fine Dining Finesse

    • Chef Simone Fraternali, Chef of Solo Ristorante, brings experience from both Italy and Singapore's fine dining circuit. He will open the series with Paccheri with Duck Ragù and Roasted Tomatoes, featuring Monini extra virgin olive oil.

    Fortuna Group

    • Chef Egon Marzaioli, Founder and Director of Fortuna Group (including its latest Medusa Osteria Romana) alongside Chef Omar Tutino, Head Chef of Fortuna Italian Trattoria and Fortuna Terrazza Cafe, will showcase their mastery of Southern Italian cuisine, with a focus on traditional recipes and produce-driven cooking with Michelin precision.

    Pizza Experts

    • Chef Antonio Brancato, Founder of ANTO Pizzeria (ranked No. 15 on the 50 Top Pizza Asia-Pacific 2026 list), is trained in Neapolitan pizza-making and focuses on traditional dough fermentation and baking techniques.
    • Chef Daniele Colaiacomo, Founder of Daniele's Pizza, brings his experience in contemporary pizza concepts, applying modern techniques to traditional Italian formats.
    • Chef Mirko Chinzi is a veteran at dough development and oven techniques. He is a true pizza artisan, specialising in Neapolitan-style pizzas.

    Regional Italian Flavours

    • Chef Andrea Chetta, Chef de Cuisine of MONTI, hailing from Puglia in Southern Italy, bringing these authentic, regional Italian flavours to the fore, with a particular focus on handmade pasta.

    Together, they will present a diverse repertoire of Italian culinary traditions, from handmade pasta and artisanal pizza to refined regional dishes, all anchored by the quality and authenticity of the featured Italian brands. Some of these creations will also be complemented by a curated selection of wines from MJ Wines International, thoughtfully paired to enhance the flavours of authentic Italian cuisine.

    Kindly refer to Annex A and B, for the full lineup of the featured Italian brands/products, cooking demonstrations schedule and respective hosting chefs at the Italian Taste Lab.

    For press kit, refer to: https://bit.ly/ITAatFHA2026

    For media enquiries, please contact:
    Loh Jia Wei, M: 9625 0704, E: jiawei@brand-cellar.com
    Shane, M: 9074 3284, E: shane@brand-cellar.com
    Ernice, M: 8188 3364, E: ernicesoo@brand-cellar.com

    About Italian Trade Agency

    Italian Trade Agency (ITA) is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

    Through its headquarters in Rome, an office in Milan, and a global network of 87 operating units in 74 countries, linked to Italian embassies and consulates, the ITA provides information, assistance, promotion, training, and cooperation in the industrial, consumer goods and services sectors. It collaborates with Italian Regions, Chambers of Commerce, Industry and Trade Associations and other public and private organizations. Every year, ITA worldwide offices carry out hundreds of promotional projects and provide personalized services and assistance to thousands of Italian companies. It also assists and supports foreign companies that want to establish or expand business and trade relations with Italian companies or to invest in Italy.

    Italian Trade Agency in ASEAN:

    For more information, kindly refer to: https://www.ice.it/en/

    Annex A - Live Cooking Demonstration Schedule

    Day

    Time

    Chef

    Restaurant

    Dish

    Italian Brand/Product

    21 April

    10.45am

    David Marchiori

    @damarchiori

    Bacaro Restaurant

    @bacarosg

    Italian Mixed Street
    Food
    (Roman
    Arancini, Venetian
    Meatballs, Sicilian
    Caponata)

    N.A

    12.00pm

    Simone Fraternali

    @chef.simone.sg

    Solo Ristorante

    @soloristorante

    Paccheri with Duck
    Ragù and Roasted
    Tomatoes

    Monini

    Extra Virgin Olive
    Oil

    David Marchiori

    Bacaro Restaurant

    Gnocchi with Porcini
    and Truffle Pâté,
    Hazelnut Butter and
    Crispy Sage

    La Rustichella
    Truffles

    Porcini with Truffle
    Patè, White Truffle
    Patè

    2.00pm

    David Marchiori

    Bacaro Restaurant

    Orecchiette with
    Pistachios, White
    Pepper, Orange and
    Taralli Pugliesi

    Casa Milo
    Orecchiette, Taralli
    Pugliesi

    MJ Wines

    Ti Amo Bianco

    3.00pm

    David Marchiori

    Bacaro Restaurant

    Ricotta Tiramisu with
    Limoncello and
    Almonds

    Ghidetti

    Ricotta Cheese

    4.00pm

    David Marchiori

    Bacaro Restaurant

    Beef fillet tartare,
    Granfruttato oil, sweet
    lemon and toasted
    hazelnuts

    Monini

    Extra Virgin Olive
    Oil

    22 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Pan Brioche with
    Whipped Butter and
    Giusti Balsamic
    Vinegar 3 Gold Medals

    Acetaia Giusti

    Giusti Balsamic
    Vinegar 3 Gold
    Medals

    11.30am

    Omar Tutino

    @itsomar.t

    Fortuna Italian Trattoria

    @fortunaitaliantrattoria

    Fortuna Terrazza Cafe

    @fortunaterrazza.cafe

    Medusa Osteria Romana

    @medusa_osteriaromana

    Pumpkin Feast Pizza

    N.A

    12.30pm

    Egon Marzaioli

    @egon_marzaioli

    Fortuna Italian Trattoria

    Fortuna Terrazza Cafe

    Medusa Osteria Romana

    Rigatoni
    all'Amatriciana

    N.A

    1.30pm

    Daniele Colaiacomo

    Daniele's Pizza

    @danielespizzasg

    Pizza Reimagined

    Molino Denti

    Zero + 340 &
    Primamacina Flour

    2.30pm

    Andrea Chetta

    @chef.andrea.it

    MONTI

    @montisingapore

    Amberjack in Carpione

    N.A

    3.30pm

    Andrea Chetta

    MONTI

    Risotto with Tomato
    Water and Burrata

    N.A

    4.30pm

    David Marchiori

    Bacaro Restaurant

    Pure Fior di Panna Ice
    cream With Extra
    Virgin Olive Oil and
    Giusti Balsamic
    Vinegar

    Acetaia Giusti

    Giusti Balsamic
    Vinegar 3 Gold
    Medals

    23 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Fried Kalamon Olives
    with Lemon Zest and
    Whipped Basil Yogurt

    Madama Oliva

    Pitted Kalamon
    Olives

    11.30am

    David Marchiori

    Bacaro Restaurant

    Grilled Provolone with
    Thyme Herb, Salted
    Hazenluts and Honey

    Ghidetti

    Provolone Padano
    Cheese

    12.30pm

    Antonio Brancato

    @antonio_branc

    ANTO Pizzeria

    @anto.pizzeria

    Pizza in Teglia
    Variations: "Almost
    Orange Duck" and
    "Rocco"

    N.A

    1.30pm

    Mirko Chinzi

    N.A

    Pizza Padellino Asia
    Delight

    Molino Denti

    Crokkia Flour

    2.30pm

    David Marchiori

    Bacaro Restaurant

    Rigatoni al'Arrabbiata
    with Roasted Peppers,
    Burrata Cheese, and
    Calabrian Chili
    Peppers

    Madama Oliva

    Calabrian Sliced
    Chili Peppers in
    Olive Oil

    3.30pm

    David Marchiori

    Bacaro Restaurant

    Chicken Bites Glazed
    with Giusti White S
    weet and Sour
    Dressing with Sesame
    and Spring Onion

    Acetaia Giusti

    Giusti White Sweet
    and Sour Dressing

    MJ Wines

    Brunilde di
    Menzione Primitivo di
    Manduria DOC

    24 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Florence

    Panzanella with
    Marinated Anchovies

    N.A

    11.00am

    David Marchiori

    Bacaro Restaurant

    Roasted Purple
    Onions with Yogurt
    and Giusti White
    Sweet and Sour
    Dressing Reduction

    Acetaia Giusti

    Giusti White Sweet
    and Sour Dressing

    12.00pm

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Venice

    Risi e Bisi (Green
    Peas Risotto)

    N.A

    1.30pm

    David Marchiori

    Bacaro Restaurant

    Greetings from Rome

    Bucatini
    all'Amatriciana

    N.A

    2.30pm

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Palermo

    Caponata di
    Melanzane

    N.A

    Day

    Time

    Chef

    Restaurant

    Dish

    Italian Brand/Product

    21 April

    10.45am

    David Marchiori

    @damarchiori

    Bacaro Restaurant

    @bacarosg

    Italian Mixed Street
    Food
    (Roman
    Arancini, Venetian
    Meatballs, Sicilian
    Caponata)

    N.A

    12.00pm

    Simone Fraternali

    @chef.simone.sg

    Solo Ristorante

    @soloristorante

    Paccheri with Duck
    Ragù and Roasted
    Tomatoes

    Monini

    Extra Virgin Olive
    Oil

    David Marchiori

    Bacaro Restaurant

    Gnocchi with Porcini
    and Truffle Pâté,
    Hazelnut Butter and
    Crispy Sage

    La Rustichella
    Truffles

    Porcini with Truffle
    Patè, White Truffle
    Patè

    2.00pm

    David Marchiori

    Bacaro Restaurant

    Orecchiette with
    Pistachios, White
    Pepper, Orange and
    Taralli Pugliesi

    Casa Milo
    Orecchiette, Taralli
    Pugliesi

    MJ Wines

    Ti Amo Bianco

    3.00pm

    David Marchiori

    Bacaro Restaurant

    Ricotta Tiramisu with
    Limoncello and
    Almonds

    Ghidetti

    Ricotta Cheese

    4.00pm

    David Marchiori

    Bacaro Restaurant

    Beef fillet tartare,
    Granfruttato oil, sweet
    lemon and toasted
    hazelnuts

    Monini

    Extra Virgin Olive
    Oil

    22 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Pan Brioche with
    Whipped Butter and
    Giusti Balsamic
    Vinegar 3 Gold Medals

    Acetaia Giusti

    Giusti Balsamic
    Vinegar 3 Gold
    Medals

    11.30am

    Omar Tutino

    @itsomar.t

    Fortuna Italian Trattoria

    @fortunaitaliantrattoria

    Fortuna Terrazza Cafe

    @fortunaterrazza.cafe

    Medusa Osteria Romana

    @medusa_osteriaromana

    Pumpkin Feast Pizza

    N.A

    12.30pm

    Egon Marzaioli

    @egon_marzaioli

    Fortuna Italian Trattoria

    Fortuna Terrazza Cafe

    Medusa Osteria Romana

    Rigatoni
    all'Amatriciana

    N.A

    1.30pm

    Daniele Colaiacomo

    Daniele's Pizza

    @danielespizzasg

    Pizza Reimagined

    Molino Denti

    Zero + 340 &
    Primamacina Flour

    2.30pm

    Andrea Chetta

    @chef.andrea.it

    MONTI

    @montisingapore

    Amberjack in Carpione

    N.A

    3.30pm

    Andrea Chetta

    MONTI

    Risotto with Tomato
    Water and Burrata

    N.A

    4.30pm

    David Marchiori

    Bacaro Restaurant

    Pure Fior di Panna Ice
    cream With Extra
    Virgin Olive Oil and
    Giusti Balsamic
    Vinegar

    Acetaia Giusti

    Giusti Balsamic
    Vinegar 3 Gold
    Medals

    23 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Fried Kalamon Olives
    with Lemon Zest and
    Whipped Basil Yogurt

    Madama Oliva

    Pitted Kalamon
    Olives

    11.30am

    David Marchiori

    Bacaro Restaurant

    Grilled Provolone with
    Thyme Herb, Salted
    Hazenluts and Honey

    Ghidetti

    Provolone Padano
    Cheese

    12.30pm

    Antonio Brancato

    @antonio_branc

    ANTO Pizzeria

    @anto.pizzeria

    Pizza in Teglia
    Variations: "Almost
    Orange Duck" and
    "Rocco"

    N.A

    1.30pm

    Mirko Chinzi

    N.A

    Pizza Padellino Asia
    Delight

    Molino Denti

    Crokkia Flour

    2.30pm

    David Marchiori

    Bacaro Restaurant

    Rigatoni al'Arrabbiata
    with Roasted Peppers,
    Burrata Cheese, and
    Calabrian Chili
    Peppers

    Madama Oliva

    Calabrian Sliced
    Chili Peppers in
    Olive Oil

    3.30pm

    David Marchiori

    Bacaro Restaurant

    Chicken Bites Glazed
    with Giusti White S
    weet and Sour
    Dressing with Sesame
    and Spring Onion

    Acetaia Giusti

    Giusti White Sweet
    and Sour Dressing

    MJ Wines

    Brunilde di
    Menzione Primitivo di
    Manduria DOC

    24 April

    10.30am

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Florence

    Panzanella with
    Marinated Anchovies

    N.A

    11.00am

    David Marchiori

    Bacaro Restaurant

    Roasted Purple
    Onions with Yogurt
    and Giusti White
    Sweet and Sour
    Dressing Reduction

    Acetaia Giusti

    Giusti White Sweet
    and Sour Dressing

    12.00pm

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Venice

    Risi e Bisi (Green
    Peas Risotto)

    N.A

    1.30pm

    David Marchiori

    Bacaro Restaurant

    Greetings from Rome

    Bucatini
    all'Amatriciana

    N.A

    2.30pm

    David Marchiori

    Bacaro Restaurant

    Greetings from
    Palermo

    Caponata di
    Melanzane

    N.A

     

    Annex B - Featured Italian Brands/Products at the Italian Taste Lab

    Brand

    Description

    Website

    Social Media

    Acetaia Giusti

    Balsamic Vinegar

    https://giusti.com/

    @giusti1605

    Casa Milo

    Dry pasta, tarallo, snacks

    https://www.casamilo.it/

    @casa_milo

    Ghidetti

    Dairy products

    https://www.caseificioghidetti.it/en/

    @caseificio_ghidetti1937

    La Rustichella Truffles

    Truffle

    https://www.larustichellatruffles.com/en

    @larustichellatruffles

    Madama Oliva

    Olives

    https://www.madamaoliva.it/en/

    @madamaoliva

    Molino Denti

    Flour

    https://www.molinodenti.it/en/

    @molinodenti

    Monini

    Olive Oil

    https://www.monini.com/en/

    @monini_usa

    Brand

    Description

    Website

    Social Media

    Acetaia Giusti

    Balsamic Vinegar

    https://giusti.com/

    @giusti1605

    Casa Milo

    Dry pasta, tarallo, snacks

    https://www.casamilo.it/

    @casa_milo

    Ghidetti

    Dairy products

    https://www.caseificioghidetti.it/en/

    @caseificio_ghidetti1937

    La Rustichella Truffles

    Truffle

    https://www.larustichellatruffles.com/en

    @larustichellatruffles

    Madama Oliva

    Olives

    https://www.madamaoliva.it/en/

    @madamaoliva

    Molino Denti

    Flour

    https://www.molinodenti.it/en/

    @molinodenti

    Monini

    Olive Oil

    https://www.monini.com/en/

    @monini_usa

     

    ** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

    Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation

    Italian Trade Agency presents Italian Taste Lab at FHA 2026 alongside over 100 Italian Brands - the largest European representation

Company Expands Presence in European Built-in Market With Tailored Innovations Reflecting Latest Design and Lifestyle Trends

News Summary

  • LG Electronics is showcasing a full range of built-in kitchen solutions from its SKS luxury brand and new LG Built-in package at EuroCucina 2026.
  • The exhibition reflects LG's strategy to expand its presence across both the ultra-premium and mass-premium segments in the European built-in market.
  • LG's showcase includes SKS's expanded European and North American lineups and LG Built-in solutions powered by the company's AI core technologies.
  • The SKS and new LG Built-in lineups for Europe are designed to address local preferences for design consistency and installation flexibility.

SEOUL, South Korea, April 21, 2026 /PRNewswire/ -- LG Electronics (LG) is showcasing its built-in kitchen solutions, including its SKS luxury brand lineup and new LG Built-in package, at EuroCucina 2026 – the international kitchen exhibition held as part of Milan Design Week – in Milan, Italy, from April 21–26. The exhibition presents a wide range of solutions tailored to European lifestyles and preferences and reflects LG's strategy to strengthen its presence in the European built-in market.

Built-in Strategy Under the Theme "Mosaic of Living"
Under the theme "Mosaic of Living," LG's EuroCucina exhibition introduces both the SKS lineup and the new LG Built-in package, along with the advanced technologies applied across each lineup. The company's solutions help transform the kitchen from a purely functional space into one that invites relaxation, social interaction and enriched aesthetic experiences.

LG's exhibition space, more than double the size of its 2024 footprint, was developed in collaboration with the Italian-Danish design duo GamFratesi. Based on a modular concept reflecting European kitchen environments and lifestyles, the space presents LG's built-in portfolio for the European market: the SKS lineup for the ultra-premium segment and the LG Built-in package for the mass-premium segment.

SKS Introduces New Brand Identity and Expanded Global Lineup
SKS, making its first appearance at a European exhibition since last year's rebranding, is presenting a total kitchen solution designed to meet the diverse needs and requirements of real-life kitchen environments. The SKS kitchen zone features a main kitchen showcasing contemporary design, a professional kitchen centered on large-capacity SKS appliances, and an area dedicated to new products tailored for European consumers.

Among the key products in the SKS kitchen zone is the Compact Oven & Warming Drawer, a space-saving 6-in-1 multi oven combining convection baking, air frying, steaming and microwave functions. The Compact Oven utilizes LG's Inverter ProBake™ convection technology to maintain even heat distribution and improve cooking performance.

Also on display are the All Free 30-inch Induction Cooktop, designed with All‑Free Pattern Coil technology to allow the flexible placement of up to five cookware items, and the Downdraft Hood, which captures smoke and odors directly at the cooking surface while maintaining low noise levels. LG is also showcasing SKS products from its North American lineup, previously unveiled at KBIS 2026, including 30‑inch and larger ultra‑premium models, illustrating how the SKS lineup can accommodate a wide range of kitchen sizes and lifestyles.

LG Built-in Package as an Integrated Kitchen Solution 
In the LG Built-in kitchen zone, visitors can see the full LG Built-in package, which incorporates the company's AI core technologies to improve everyday kitchen use. The LG Built-in package integrates ovens, induction cooktops, refrigerators and dishwashers into a cohesive system, delivering consistent design and flexible installation options optimized for European living environments.

Featured products include the Camera Oven with AI Gourmet™, which recognizes ingredients and recommends optimal cooking settings, and a new Dishwasher lineup with AI SenseClean™, which detects soiling levels and automatically adjusts washing cycles. Visitors can also see the LG Fit & Max refrigerator lineup, which offers increased storage capacity and incorporates the Zero Clearance Hinge for a seamless fit in tight spaces.

Interactive Experiences Extending Beyond the Exhibition
During EuroCucina, LG is also offering interactive programs that allow visitors to experience SKS technologies in use. Live cooking shows in the SKS main kitchen zone feature products such as the 24-inch Column Refrigerator and Freezer and the 24-inch Steam Oven. A wine tasting program introduces the storage technologies and smart features of SKS wine cellars.

Furthermore, LG is participating in this year's Fuori Salone, a design event held throughout the city of Milan, where visitors can explore the SKS Showroom at Via Manzoni 47 and experience the unique philosophy that guides LG's luxury brand.

"EuroCucina 2026 provides an important opportunity for LG to introduce both our SKS luxury brand and new LG Built-in solutions to European customers," said Baek Seung-tae, president of the LG Home Appliance Solution Company. "We will continue to strengthen our position in the European built-in market by offering integrated solutions that combine design consistency, advanced technologies and flexibility aligned with local lifestyles."

LG welcomes EuroCucina 2026 attendees to experience its innovative built-in kitchen solutions at Milan Design Week (Stand C24 and C31, Hall 4, EuroCucina/FTK: Fiera Milano, Milan, Italy).

About LG Electronics Home Appliance Solution Company 
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.

About SKS 
SKS, formerly known as Signature Kitchen Suite, is the award-winning luxury appliance brand backed by LG Electronics. Fueled by a passion for innovation, we create luxury appliances that redefine what's possible and unite precision with unparalleled performance. Our guiding principles of purposeful design and bold innovation infuse every product. With a commitment to excellence and passion for pushing boundaries, SKS has earned international accolades for our groundbreaking appliances. We continue to transform the modern kitchen, delivering an elevated culinary experience. From the pioneering built-in sous vide range to Gourmet AI in our wall ovens, SKS embodies cutting-edge, best-in-class technology. Visit www.sksappliances.com or follow the brand on social channels@SKSappliances.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026

Recommended Articles