KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ -- METALTECH & AUTOMEX, Malaysia's premier exhibition for machine tools, metalworking and automation technology is set for a landmark return from 20 – 23 May 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Celebrating its 30th anniversary, the milestone edition will carry the theme "Powering Industrial Excellence, Redefining Smart and Sustainable Manufacturing," reflecting the industry's shift toward intelligent automation, digital integration and sustainable production.
Over the past three decades, METALTECH & AUTOMEX has progressed alongside Malaysia's industrial transformation. From its early focus on conventional metalworking solutions, the exhibition has evolved into a comprehensive platform showcasing advanced manufacturing technologies. Today, it serves as a strategic meeting ground for global technology providers, regional industry leaders and key decision-makers shaping the future of smart, data-driven and sustainability-focused operations.
A New Era of Manufacturing Transformation
In the recent years, manufacturing is entering a new phase of transformation driven by smart technologies such as advanced robotics, AI-powered systems, Industrial Internet of Things (IIoT), and digital twin simulations, enabling greater efficiency, agility, and real-time visibility. At the same time, sustainability has become an operational priority, with manufacturers focusing on energy optimisation, carbon reduction and ESG alignment to build more resilient and future-ready operations.
In Malaysia, manufacturing remains a key economic pillar, recording nearly RM1.97 trillion in sales in 2025 according to the Department of Statistics Malaysia. As the country strengthens high-value industries and accelerates Industry 4.0 adoption, continued investment in automation and digitalisation reinforces its position as a competitive regional production hub.
Bringing Innovation to Life at METALTECH & AUTOMEX 2026
METALTECH & AUTOMEX 2026 serves as a catalyst for progress, transforming global manufacturing trends into real business opportunities. Celebrating its 30th anniversary, the exhibition will span six halls, showcasing the latest advancements in machine tools and metalworking, automation and robotics, precision engineering, digital factory systems and sustainable manufacturing solutions. By bringing together technology leaders and solution providers under one roof, the exhibition enables manufacturers to evaluate innovations, compare solutions and implement strategies that enhance productivity and sustainability.
Geonice Chong, Deputy Event Director of METALTECH & AUTOMEX said "As METALTECH & AUTOMEX enters its 30th year, we are proud to celebrate how far the manufacturing industry has advanced - from traditional production methods to the cutting edge of smart, sustainable manufacturing. Our 2026 theme underscores the vital role that innovation plays in powering industrial excellence and shaping resilient, future-ready factories. We remain committed to providing a platform that inspires transformation, fosters strategic partnerships and supports manufacturers as they accelerate their digital and sustainability journeys."
Organised by Informa Markets Malaysia, METALTECH & AUTOMEX consistently attracts business leaders, engineers, investors and procurement specialists from across the region and beyond, fostering cross-border collaboration, supply chain connectivity and strategic partnerships.
As global production networks continue to evolve, the 2026 edition presents a timely opportunity for manufacturers to strengthen competitiveness, expand market access and build meaningful partnerships within an increasingly interconnected industrial landscape.
Don't miss your chance to be a part of this transformative trade show. METALTECH & AUTOMEX 2026 offers the perfect platform for manufacturers, industry professionals, and technology innovators to collaborate, gain insights, and shape the future of Malaysia's manufacturing landscape.
To stay up-to-date or to register, visit the METALTECH & AUTOMEX 2026 website (www.metaltech.com.my) and follow METALTECH & AUTOMEX on social media (FB, IG, and LinkedIn)
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METALTECH & AUTOMEX Returns Bigger for Its 30th Anniversary -- Powering Industrial Excellence, Redefining Smart and Sustainable Manufacturing
QINGDAO, China, April 21, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, today marks the 50-day countdown to the FIFA World Cup 2026™ with the launch of its global campaign. As a three-time FIFA World Cup official sponsor—having first partnered with FIFA in 2018 and continuing in 2022—Hisense once again leverages the world's biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live, and connect.
RGB MiniLED Breakthroughs for the Ultimate Matchday
At the center of Hisense's World Cup lineup is its latest display innovation—RGB MiniLED—led by the flagship UR9 Series alongside the premium UX. Powered by an RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, the UR9 Series achieves 100% of BT.2020 color coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 Multi-Channel audio system, and region-optimized panels—Anti-Reflection & Glare-Free for Europe, Australia and other regions, and Obsidian Panel for the Americas—it brings stadium-grade sight and sound straight to your living room.
At a recent event held at Home of FIFA in Zurich, Hisense unveiled its new 2026 RGB MiniLED TV range, while also confirming its role as the official and exclusive Video Assistant Referee (VAR) Review TV Provider for the FIFA World Cup 2026™ in the United States, Canada and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) to Hisense RGB MiniLED TVs, which will deliver ultra-high color gamut and precise color reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.
Expanding the Boundaries of Premium Display
Hisense redefines home entertainment with its cutting-edge laser display portfolio—headlined by the XR10 and L9Q—turning living spaces into immersive private stadiums for matchday viewing.
The Laser Projector XR10 introduces next-generation processing with 6,000 lumens brightness and 60000:1 viewing contrast, as well as an intelligent projection capability of up to 300", enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-grade screens up to 200 inches with ultra-short throw projection and vivid colors. Together, this premium laser ecosystem seamlessly transforms any home into a lively, stadium-like arena, placing the excitement and atmosphere of the FIFA World Cup 2026™ directly into viewers' living rooms.
Smarter Living, Seamlessly Connected
Extending beyond entertainment, Hisense's home appliance portfolio enhances the overall matchday experience through smarter, connected living. The U8 air conditioner—recognized by the Red Dot Award—combines refined design with efficient climate control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, enables seamless interaction across devices—supporting meal planning, content sharing, and in-home communication, and introducing the concept of a more social, connected kitchen.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to bridge cutting-edge technology with global sporting passion—delivering immersive viewing, connected experiences, and smarter living solutions that bring people closer to the game and to each other. Through continuous innovation across both home entertainment and appliances, Hisense remains committed to its vision of "Innovating a Brighter Life"—transforming everyday moments into extraordinary, shared experiences on the world's biggest stage.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hisense Ignites the Countdown to the FIFA World Cup 2026™, Showcasing Next-Generation Home Entertainment and Smart Living
