|
LOUISVILLE, Ky., Apr. 22, 2026 /PRNewswire/ -- This May, Michter's Distillery is releasing US★1 Barrel Strength Sour Mash Kentucky Whiskey for the first time.
"When Michter's was being produced in the 1970's and the 1980's, the then- Pennsylvania distillery's most popular whiskey was its Sour Mash," said Michter's President Joseph J. Magliocco. "The Michter's US★1 Sour Mash that we make in Kentucky these days is a wonderful whiskey, and we're excited to have this opportunity to share it at barrel strength."
In 2019, Michter's US★1 Sour Mash received international recognition when it became the first American whiskey ever named "Whisky of the Year" by London- based The Whisky Exchange.
According to the Kentucky Distillers Association, "It was 1818 when Catherine Carpenter of Casey County recorded the first known recipe for sour mash, a game-changing technique that enabled a more consistent whiskey-making process and product." Michter's Master Distiller Dan McKee observed, "Most whiskey in the United States is made by the sour mash method.But the term is a bit of a misnomer. Our Sour Mash Whiskey is anything but sour. In fact, it is rich with delicious notes of toffee and stonefruit."
Michter's US★1 Barrel Strength Sour Mash has a suggested retail price of $120 per 750ml bottle in the United States. The average proof of the batches being offered in this 2026 release is 111.5 proof ( 55.75% ABV).
"The Michter's US★1 Small Batch Sour Mash Whiskey is known for its consistent, repeatable elegance and deliciously smooth quality at 86 proof," stated Michter's Master of Maturation Andrea Wilson. "It is a favorite of whiskey enthusiasts, and our fans will now be able to taste this unique product at barrel strength. In the spirit of keeping with the consistency and beauty and elegance of this product, we decided to offer this whiskey in a barrel strength form wherein the batch is created, but is left uncut and then undergoes our signature filtration protocol."
In October 2025, Michter's became the first whiskey to be named in three consecutive years The World's Most Admired Whiskey by an international academy of voters convened by UK-based Drinks International. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. For more information about Michter's, please visit michters.com and follow us on Instagram, Facebook, and X.
Contact:
Joseph J. Magliocco
+1 (502) 774-2300 x580
jmagliocco@michters.com
LOUISVILLE, Ky., Apr. 22, 2026 /PRNewswire/ -- This May, Michter's Distillery is releasing US★1 Barrel Strength Sour Mash Kentucky Whiskey for the first time.
"When Michter's was being produced in the 1970's and the 1980's, the then- Pennsylvania distillery's most popular whiskey was its Sour Mash," said Michter's President Joseph J. Magliocco. "The Michter's US★1 Sour Mash that we make in Kentucky these days is a wonderful whiskey, and we're excited to have this opportunity to share it at barrel strength."
In 2019, Michter's US★1 Sour Mash received international recognition when it became the first American whiskey ever named "Whisky of the Year" by London- based The Whisky Exchange.
According to the Kentucky Distillers Association, "It was 1818 when Catherine Carpenter of Casey County recorded the first known recipe for sour mash, a game-changing technique that enabled a more consistent whiskey-making process and product." Michter's Master Distiller Dan McKee observed, "Most whiskey in the United States is made by the sour mash method.But the term is a bit of a misnomer. Our Sour Mash Whiskey is anything but sour. In fact, it is rich with delicious notes of toffee and stonefruit."
Michter's US★1 Barrel Strength Sour Mash has a suggested retail price of $120 per 750ml bottle in the United States. The average proof of the batches being offered in this 2026 release is 111.5 proof ( 55.75% ABV).
"The Michter's US★1 Small Batch Sour Mash Whiskey is known for its consistent, repeatable elegance and deliciously smooth quality at 86 proof," stated Michter's Master of Maturation Andrea Wilson. "It is a favorite of whiskey enthusiasts, and our fans will now be able to taste this unique product at barrel strength. In the spirit of keeping with the consistency and beauty and elegance of this product, we decided to offer this whiskey in a barrel strength form wherein the batch is created, but is left uncut and then undergoes our signature filtration protocol."
In October 2025, Michter's became the first whiskey to be named in three consecutive years The World's Most Admired Whiskey by an international academy of voters convened by UK-based Drinks International. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. For more information about Michter's, please visit michters.com and follow us on Instagram, Facebook, and X.
Contact:
Joseph J. Magliocco
+1 (502) 774-2300 x580
jmagliocco@michters.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
First Release of Michter's US★1 Barrel Strength Sour Mash Kentucky Whiskey
SHANGHAI, May 16, 2026 /PRNewswire/ -- INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: Soul House, an immersive club; Radi, a fully reimagined and expanded reopening; and Jump, a new high-energy club featuring a spring-loaded dance floor designed to keep guests literally off the ground.
"Soul House, Radi, and Jump are our answer to 2026," said Leo Liu, Cofounder & Head of Brand and Growth at INS LAND. "Each one is a new chapter in INS LAND's vision of bringing the gaming world to life — with a single ticket, guests don't just visit a venue; they enter a world where experiences are reborn every 45 days."
The openings mark a strategic evolution ahead of INS LAND's third anniversary on June 16, 2026, shifting from a "club cluster" identity into a multi-format urban playground. The brand now spans 20 fully owned and operated venues under one ticketed ecosystem.
Soul House is INS LAND's most ambitious immersive concept to date. It features multiple themed rooms, each with its own narrative universe. Guests move through distinct worlds with beverage items, scenography, and storytelling elements, blending immersive theatre and spatial design into a layered experience.
Radi returns after a complete transformation, with an expanded footprint, upgraded sound and lighting systems, and a refreshed design direction positioning it as a signature, design-forward destination within the INS LAND portfolio.
Jump introduces a new experiential format centered on movement. Built around a spring-loaded dance floor, it features high-energy programming across electronic and bounce genres, designed to create a physically kinetic nightlife experience.
About INS LAND
INS LAND is a 20-venue urban entertainment complex in central Shanghai, combining nightlife, immersive experiences, dining, and music under one unified brand. With a single-ticket model granting access across venues, it welcomed over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag's Top 100 Clubs. The platform refreshes its core themes every 45 days and its mobile app supports over 1 million active users across online and offline experiences. INS LAND has collaborated with brands including Mercedes-Benz, Nike, Douyin, Doritos, and Publicis Groupe, and is preparing international expansion with INS LAND Bangkok planned for 2027.
More information: INS LAND Official Site
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Shanghai's INS LAND Unveils Three New Immersive Venues -- Soul House, Radi, and Jump
