SUBANG JAYA, MALAYSIA - Media OutReach Newswire - 28 April 2026 – China-based home furnishing brand 居然之家 Easyhome has officially launched Easyhome Mall in Kuala Lumpur on 26 April 2026, marking its first major step into the Southeast Asian market and a key milestone in advancing China–Malaysia economic and trade cooperation.
From left: SUPT. Tan Shyong Shan, ACP Wan Azlan Wan Mamat, Philip Ho, Datuk Ab Wahab Bin Khalil, Wang Ning, Li Zhiqiang, KH Lim, and Vincent Lee Seng Chiang officiated the ribbon-cutting ceremony for Easyhome Mall.
The grand opening ceremony welcomed a distinguished lineup of guests, including Wang Ning, Chairman and CEO of Easyhome; Tuan ACP Wan Azlan, Subang Jaya Police Chief; Tan Shyong Shan, Staff Officer for Enforcement (Inspector-General of Police's Office); Vincent Lee Seng Chiang, CEO of Nanyang Siang Pau; Li Zhiqiang, Vice President of CECA and General Manager of China Telecom Malaysia; Dato' Sri Dr. Philip Ho, CEO of Pavilion Group; KH Lim, Founder and CEO of Senheng; Dato' Abdul Wahab, Advisor to Pavilion Group; and General Manager Xue Yaqi.
Strategic Entry into Southeast Asia
Wang Ning expressed strong confidence in Malaysia's development prospects, positioning the country as a key starting point and strategic hub in the company's global expansion roadmap.
He noted that as China's manufacturing capabilities continue to advance, its products have become increasingly competitive globally, making international expansion an inevitable direction. At the same time, younger consumer demographics worldwide are driving demand growth, further reinforcing the push into overseas markets.
Malaysia's mature business environment, openness to foreign investment, and strategic role as a gateway to Southeast Asia were key considerations. Moving forward, Easyhome Mall will serve as a base to expand into Southeast Asia, as well as into the Middle East and Central Asia.
Wang also revealed that the internationalisation strategy began approximately three years ago, with Malaysia being the first large-scale overseas implementation. Over the next three years, the company plans to strengthen its local supply chain and expand into key cities such as Johor Bahru and Penang, alongside other major regional markets.
A New Benchmark in Home & Lifestyle Retail
Established in 1999, Easyhome has grown into one of China's leading home furnishing retail groups, operating nearly 400 stores nationwide. Its business ecosystem spans design services, furniture and building materials retail, smart logistics, and commercial operations, with strong emphasis on customer-centric service standards.
The Malaysia debut represents a replication of its proven "one-stop home solution" model, integrating China's advanced supply chain with local consumer needs to deliver a seamless and innovative retail experience.
The project is developed in collaboration with Pavilion REIT, combining operational expertise and resource strengths to establish a benchmark for China–Malaysia commercial cooperation.
Empowering Smart Living Through Innovation
A representative from Pavilion REIT noted that the opening of Easyhome Mall marks a new phase for the Subang project, reflecting continuous upgrades and transformation to better serve the local community.
As technology reshapes lifestyles, homes are evolving into more intelligent and interconnected spaces. In response, Easyhome Mall introduces a new retail concept that integrates smart home technologies with modern living experiences, bringing a new dimension to Malaysia's retail landscape.
A Fully Integrated One-Stop Home Destination
General Manager Xue Yaqi highlighted that home-related consumption typically involves multiple stages—from design and renovation to building materials, furniture, and appliances—often requiring consumers to visit multiple locations.
Easyhome Mall addresses this by consolidating the entire value chain into a single destination, enabling a seamless one-stop shopping experience. The "what you see is what you get" concept reduces information gaps and enhances decision-making efficiency.
This integrated model allows consumers to complete their home planning and purchasing journey within one space, significantly improving convenience and overall experience.
Comprehensive Lifestyle Offering
Located in USJ 1, Subang Jaya, Easyhome Mall is easily accessible via major highways including KESAS, NKVE, ELITE, and the Subang–Kelana Jaya elevated highway, as well as nearby LRT and BRT stations.
The mall features a carefully curated, multi-level layout:
Driving Digital Transformation
Easyhome's expansion is supported by its digital ecosystem, including platforms such as Doorverse, Homestyler, and Easyhome IoT.
Homestyler, developed in collaboration with Alibaba Group and enhanced through AI technologies with NVIDIA, enables advanced 3D design and immersive user experiences.
The Doorverse platform has achieved rapid growth, surpassing RMB100 billion in gross merchandise value within three years, reflecting the strength of Easyhome's digital capabilities.
These technologies support the transition from traditional retail to a digitalised industry service platform, enhancing both operational efficiency and customer experience.
Strengthening Regional Presence
Malaysia represents a key milestone in Easyhome's global expansion and serves as its first large-scale integrated overseas development. Following earlier ventures in Phnom Penh and Macau, the Kuala Lumpur launch marks a deeper commitment to Southeast Asia.
Beyond retail, Easyhome Mall acts as a platform connecting high-quality Chinese home furnishing brands with the Malaysian market, while simplifying the traditionally complex home furnishing process into a more efficient and enjoyable experience.
Looking ahead, Easyhome plans to further integrate its supply chain, establish overseas warehousing, and support the global expansion of Chinese home brands—from product export to full-scale internationalisation of brands and manufacturing.
Grand Opening Highlights
The opening ceremony featured lion dance performances and a series of promotional activities, including exclusive offers and "crazy sales" deals, attracting strong public turnout and long queues from early morning.
The successful launch of Easyhome Mall marks a promising beginning in Malaysia and sets the foundation for continued growth across the region.
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BEIJING, CHINA - Media OutReach Newswire - 29 April 2026 - Auto China 2026 officially opened in Beijing. Under the theme of "Commitment & Integrity," GWM unveiled its comprehensive global localization strategy for the first time. Backed by a compelling product lineup and cutting-edge technology, the GWM booth quickly became one of the most talked-about highlights of the show.
Left — GWM ONE Platform; Center — GWM CEO Mu Feng Delivers Keynote Speechat Auto China 2026; Right — High-Performance V8
In his speech, GWM CEO Mu Feng emphasized that commitment and integrity are essential to accelerating high-quality growth. Guided by the GWM ONE (Guiyuan) philosophy, GWM continues to focus on real user needs, building solid product strength, technological excellence, and global brand value.
"Trust built on commitment and integrity is the strongest foundation in business," Mu said. From a global perspective, he reaffirmed GWM's commitment to deepening its roots in international markets, constructing a complete business ecosystem, and advancing what he called "ecosystem-based globalization." Based on respect, long-term dedication, and genuine local cultivation, the company aims to forge lasting bonds of trust with users worldwide.
A Robust Portfolio Defining Elevated Product Excellence
At Auto China 2026, GWM showcased a comprehensive portfolio spanning six major lineups. From family SUVs to premium off-road vehicles, from urban commuting to long-distance motorcycle touring, the offerings are thoughtfully engineered to meet the diverse demands of today's mainstream global consumers.
The WEY V9X is the first flagship model built on the GWM ONE S Platform. With its spacious six-seat layout, native AI agent, and Super Hi4 hybrid architecture, the V9X was developed not just for China, but as a global model for users worldwide.
The all-new TANK 700 made a strong impression with dual-flagship powertrain options: 3.0 Hi4-T and 2.0 Hi4-Z, making it the first body-on-frame model to integrate a VLA large model. The GWM P300 Hi4-T adopts the Hi4-T hardcore off-road super hybrid architecture, equipped with the Coffee OS 3 smart cockpit and high-power external discharge, delivering intelligence, reliability, and all-scenario adaptability. The P500 Hi4-T offers higher performance and greater luxury, ushering pickups into a new 4.0 era of "all-scenario, intelligent, and new energy."
For key markets such as Australia and Thailand, where off-road culture is deeply rooted, these two models powerfully demonstrate GWM's localized product expertise.
Designed for young users seeking individuality and a lifestyle-oriented mobility experience, the GWM ORA 5 Sport has already generated strong interest in Europe and Southeast Asia. During the auto show, overseas media also took part in in-depth test drives, allowing the product itself to prove GWM's technological claims.
The entire SOUO Motorcycles lineup stole the spotlight with the world's only 2,000 cc horizontally opposed eight-cylinder engine, redefining the premium long-distance motorcycle touring experience. Within GWM's brand matrix, SOUO is the clearest expression of the brand's "confidence in driving culture."
Multidimensional Breakthroughs Highlight GWM's Competitive Edge
Behind every compelling vehicle lies deep technological strength. The GWM technology zone drew large crowds eager to explore the company's latest R&D advancements firsthand.
High-Performance V8: At the auto show, GWM introduced a new high-performance powertrain architecture headlined by an all-new in-house high-performance V8 engine — a major step forward in GWM's powertrain capabilities. The company also showcased a world-class lightweight solution featuring extensive carbon fiber, as well as a newly adopted mid-engine layout designed to deliver exceptional handling performance.
GWM ONE Platform: In intelligent technology, GWM has built a formidable competitive moat across data, algorithms, and computing power. Its VLA assisted-driving large model and other intelligent technologies have received wide acclaim. The GWM ONE Platform supports five powertrain variants: PHEV, HEV, BEV, FCEV, and ICE. It enables one platform to support multiple powertrains, product categories, body styles, and global markets. Built on native AI, the platform integrates dual VLA large models and creates a native full-stack intelligent agent. It also uses AI to redefine safety logic, deeply fusing active and passive safety systems and reinforcing GWM's commitment to safety.
GWM Hi4 has evolved into a comprehensive powertrain family tailored to different driving scenarios and user needs. The new-generation Hi4 technology continues to deliver "the performance of four-wheel drive with the energy consumption of two-wheel drive," making advanced all-wheel-drive capability more accessible than ever. Hi4-Z is designed for general off-road scenarios, while Hi4-T is for hardcore off-road demands, each bringing distinctive strengths and further consolidating GWM's leadership in off-road mobility.
GWM also presented its forward-looking diesel hybrid technology for demanding off-road and towing scenarios. The new powertrain is expected to cut urban fuel consumption by 15% while boosting acceleration performance by 40%.
Ecosystem-Based Globalization Builds Stronger Global Brand
At Auto China 2026, the GWM booth attracted large numbers of overseas visitors, media journalists, dealers, and investors, becoming a key platform connecting GWM with global users. The invitation of 1,500 media and dealers reflects GWM's growing global appeal. According to some overseas media reports, Chinese automakers are reshaping industry norms through shorter R&D cycles, innovative concepts, and well-coordinated supply chains.
Amid rising complexities and tariff barriers, GWM is shifting its global strategy from simple product exports toward comprehensive local ecosystem development — an approach increasingly recognized across the industry. The future of global competition will no longer be about exporting products, but about the coordinated global expansion of technology standard-setting, supply chains, and brand value as an entire ecosystem.
At Auto China 2026, GWM showcased core technologies including the super V8, Hi4 Hybrid, and ADAS — technologies that will help the company participate in setting global industry standards and building a lasting brand moat.
Reliable products remain GWM's promise to users. Accessible technology is its contribution to the industry. Ecosystem-based globalization is its commitment to local communities. GWM is taking root and growing in every aspect of its global operations — from technical architecture and product definition to manufacturing, after-sales service, compliance, and cultural integration. While the industry remains focused on overseas sales growth, GWM has already elevated "deep localization" as a new benchmark for global success, building a shared future with users through genuine, long-term commitment.
Hashtag: #GWM
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