SINGAPORE - Media OutReach Newswire - 28 April 2026 – On April 20, Wuliangye hosted the 29° Crush On Launch & Enchanting Night at Wuliangye Dining Singapore. The official debut of 29° Crush On in the Singaporean market showcases the brand's "Celadon Oriental Aesthetics" alongside innovative international consumption scenarios, presenting a new image of Chinese Baijiu to the Southeast Asian market—one that is international, fashionable, and trend-driven.
Aesthetics of Tipsiness Meets the Lion City: 29° Crush On Officially Launches in Singapore
As Southeast Asia's economic and financial hub and a gateway for multicultural consumption, Singapore boasts a mature and diverse alcohol market, providing a natural testing ground for the multi-scenario application of Chinese Baijiu. Whether it is a chilled specialty drink at a Marina Bay terrace party, a neat pour for a small gathering at Clarke Quay, or a creative cocktail at home, the "unrestricted trendy drinking" positioning of 29° Crush On fits perfectly.
Wuliangye Dining Singapore hosted a seven-day "A Toast To Youth" limited-time pop-up, attracting nearly 1,000 consumers. The Celadon-themed event space and signature 29° Crush On cocktails became hot topics on social media platforms like RedNote and Instagram. Multiple local influencers in the food, spirits, and lifestyle sectors shared their experiences, driving total platform exposure to over 2 million.
Many local enthusiasts shared their initial impressions of 29° Crush On: "It carries subtle floral and fruity notes with a rich aroma of pineapple—truly pleasant. Upon the first sip, a sweetness unfolds on the palate. As you savor it, you feel the rich layers of texture, followed by a clean, long-lasting finish that brings a comfortable warmth and a classic mellow aftertaste." This leap from "cultural curiosity" to "consumer recognition" is largely driven by scenario-based innovation. 29° Crush On caters to business banquets, social gatherings, solo relaxation, and trendy mixology, allowing consumers to "please themselves anytime, anywhere" whether drinking it neat, on the rocks, or in a cocktail.
The event was held at Wuliangye Dining Singapore, located in the vibrant Bugis District. Specializing in fusion Cantonese cuisine, the restaurant's hallmark is the deep integration of dishes with Wuliangye Baijiu. Wuliangye forms classic pairings with signature dishes like Crispy Roast Chicken, Black Truffle Fried Rice, and Steamed Seafood. The unique aroma of the spirit complements Nanyang flavors, offering an international dining experience where "food carries the spirit of the baijiu, and baijiu enhances the flavor of the food."
Aesthetics of Tipsiness Meets the Lion City: 29° Crush On Officially Launches in Singapore
Leveraging rising market heat and consumer word-of-mouth, Wuliangye Dining Singapore has successfully converted brand buzz into stable foot traffic, driving synergy between product communication and channel management. It has become a mature model for Wuliangye's overseas strategy of "Offline Experience — Word-of-Mouth Expansion — Consumer Conversion."
Jiang Jia, Deputy General Manager of Wuliangye Yibin Co., Ltd., stated that Singapore's inclusive market provides a premium platform for the brand's expression. The launch of 29° Crush On aims to convey the beauty of Chinese Baijiu in a way that is trendier, more international, and closer to the consumer.
Using Singapore as a strategic hub for Southeast Asia, Wuliangye will continue to deepen its localized operations and broaden consumption scenarios. By making Chinese Baijiu a natural and daily part of life for global consumers, the brand is steering the internationalization of Baijiu toward a new stage of high-quality development.
Hashtag: #Wuliangye
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BEIJING, CHINA - Media OutReach Newswire - 29 April 2026 - Auto China 2026 officially opened in Beijing. Under the theme of "Commitment & Integrity," GWM unveiled its comprehensive global localization strategy for the first time. Backed by a compelling product lineup and cutting-edge technology, the GWM booth quickly became one of the most talked-about highlights of the show.
Left — GWM ONE Platform; Center — GWM CEO Mu Feng Delivers Keynote Speechat Auto China 2026; Right — High-Performance V8
In his speech, GWM CEO Mu Feng emphasized that commitment and integrity are essential to accelerating high-quality growth. Guided by the GWM ONE (Guiyuan) philosophy, GWM continues to focus on real user needs, building solid product strength, technological excellence, and global brand value.
"Trust built on commitment and integrity is the strongest foundation in business," Mu said. From a global perspective, he reaffirmed GWM's commitment to deepening its roots in international markets, constructing a complete business ecosystem, and advancing what he called "ecosystem-based globalization." Based on respect, long-term dedication, and genuine local cultivation, the company aims to forge lasting bonds of trust with users worldwide.
A Robust Portfolio Defining Elevated Product Excellence
At Auto China 2026, GWM showcased a comprehensive portfolio spanning six major lineups. From family SUVs to premium off-road vehicles, from urban commuting to long-distance motorcycle touring, the offerings are thoughtfully engineered to meet the diverse demands of today's mainstream global consumers.
The WEY V9X is the first flagship model built on the GWM ONE S Platform. With its spacious six-seat layout, native AI agent, and Super Hi4 hybrid architecture, the V9X was developed not just for China, but as a global model for users worldwide.
The all-new TANK 700 made a strong impression with dual-flagship powertrain options: 3.0 Hi4-T and 2.0 Hi4-Z, making it the first body-on-frame model to integrate a VLA large model. The GWM P300 Hi4-T adopts the Hi4-T hardcore off-road super hybrid architecture, equipped with the Coffee OS 3 smart cockpit and high-power external discharge, delivering intelligence, reliability, and all-scenario adaptability. The P500 Hi4-T offers higher performance and greater luxury, ushering pickups into a new 4.0 era of "all-scenario, intelligent, and new energy."
For key markets such as Australia and Thailand, where off-road culture is deeply rooted, these two models powerfully demonstrate GWM's localized product expertise.
Designed for young users seeking individuality and a lifestyle-oriented mobility experience, the GWM ORA 5 Sport has already generated strong interest in Europe and Southeast Asia. During the auto show, overseas media also took part in in-depth test drives, allowing the product itself to prove GWM's technological claims.
The entire SOUO Motorcycles lineup stole the spotlight with the world's only 2,000 cc horizontally opposed eight-cylinder engine, redefining the premium long-distance motorcycle touring experience. Within GWM's brand matrix, SOUO is the clearest expression of the brand's "confidence in driving culture."
Multidimensional Breakthroughs Highlight GWM's Competitive Edge
Behind every compelling vehicle lies deep technological strength. The GWM technology zone drew large crowds eager to explore the company's latest R&D advancements firsthand.
High-Performance V8: At the auto show, GWM introduced a new high-performance powertrain architecture headlined by an all-new in-house high-performance V8 engine — a major step forward in GWM's powertrain capabilities. The company also showcased a world-class lightweight solution featuring extensive carbon fiber, as well as a newly adopted mid-engine layout designed to deliver exceptional handling performance.
GWM ONE Platform: In intelligent technology, GWM has built a formidable competitive moat across data, algorithms, and computing power. Its VLA assisted-driving large model and other intelligent technologies have received wide acclaim. The GWM ONE Platform supports five powertrain variants: PHEV, HEV, BEV, FCEV, and ICE. It enables one platform to support multiple powertrains, product categories, body styles, and global markets. Built on native AI, the platform integrates dual VLA large models and creates a native full-stack intelligent agent. It also uses AI to redefine safety logic, deeply fusing active and passive safety systems and reinforcing GWM's commitment to safety.
GWM Hi4 has evolved into a comprehensive powertrain family tailored to different driving scenarios and user needs. The new-generation Hi4 technology continues to deliver "the performance of four-wheel drive with the energy consumption of two-wheel drive," making advanced all-wheel-drive capability more accessible than ever. Hi4-Z is designed for general off-road scenarios, while Hi4-T is for hardcore off-road demands, each bringing distinctive strengths and further consolidating GWM's leadership in off-road mobility.
GWM also presented its forward-looking diesel hybrid technology for demanding off-road and towing scenarios. The new powertrain is expected to cut urban fuel consumption by 15% while boosting acceleration performance by 40%.
Ecosystem-Based Globalization Builds Stronger Global Brand
At Auto China 2026, the GWM booth attracted large numbers of overseas visitors, media journalists, dealers, and investors, becoming a key platform connecting GWM with global users. The invitation of 1,500 media and dealers reflects GWM's growing global appeal. According to some overseas media reports, Chinese automakers are reshaping industry norms through shorter R&D cycles, innovative concepts, and well-coordinated supply chains.
Amid rising complexities and tariff barriers, GWM is shifting its global strategy from simple product exports toward comprehensive local ecosystem development — an approach increasingly recognized across the industry. The future of global competition will no longer be about exporting products, but about the coordinated global expansion of technology standard-setting, supply chains, and brand value as an entire ecosystem.
At Auto China 2026, GWM showcased core technologies including the super V8, Hi4 Hybrid, and ADAS — technologies that will help the company participate in setting global industry standards and building a lasting brand moat.
Reliable products remain GWM's promise to users. Accessible technology is its contribution to the industry. Ecosystem-based globalization is its commitment to local communities. GWM is taking root and growing in every aspect of its global operations — from technical architecture and product definition to manufacturing, after-sales service, compliance, and cultural integration. While the industry remains focused on overseas sales growth, GWM has already elevated "deep localization" as a new benchmark for global success, building a shared future with users through genuine, long-term commitment.
Hashtag: #GWM
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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
