Colgate, in partnership with Hong Kong Dental Association, launches TOTAL Periodontal Health Lab

Supported by PARKnSHOP & Watsons under the AS Watson Group, the initiative marks the kickoff of Hong Kong's first community-wide oral health survey

Focus on community care, reaches into local neighborhoods, collaborating with NGO to proactively prevent gum problems

HONG KONG, April 29, 2026 /PRNewswire/ -- Dental plaque stands as the primary culprit behind periodontal (gum) disease. Effective prevention starts with controlling plaque levels—the higher the plaque accumulation, the greater the risk of developing gum disease. To raise public awareness of dental plaque and periodontal health, this May, Colgate, in collaboration with the Hong Kong Dental Association, is actively promoting the message of "Proactive Gum Disease Prevention."

From April 30 to May 7, the "TOTAL Periodontal Health Lab" will be held at Metro City Plaza in Tseung Kwan O. Supporting by PARKnSHOP and Watsons under the AS Watson Group, the campaign will also launch the "First Territory-wide Community Oral Health Survey in Hong Kong," collecting data to inform future oral care strategies.

With great support by Hong Kong Dental Association, AS Watson Group, event ambassador Alex Fong, and multiple nonprofit organizations, the 8-day event will be held at the Metro City Plaza Atrium

The "First Territory-wide Community Oral Health Survey" aims to collect first-phase data to support the development roadmap of local oral care products. The initiative targets the collection of 5,000 real data samples, including age group, gender, and plaque levels, to assess the local risk levels of periodontal disease (severe, moderate, and mild). The campaign kickoff ceremony will take place at 1pm on April 30, while the event will be open to the public starting from 12pm on May 1.

Building the "TOTAL Periodontal Health Lab" Together
AS Watson Group has long been committed to corporate social responsibility and supporting diverse community initiatives. Celebrating its 185th anniversary this year, PARKnSHOP and Watsons are joining hands with Colgate to promote oral health under the theme: "Healthy Gums = Whole-Body Health: Proactive Gum Disease Prevention." The initiative collaborates with various NGOs to engage communities through on-site screenings, interactive education, and professional consultations. Participants will learn proper brushing techniques and oral care fundamentals in a fun, relaxed environment, encouraging the adoption of daily healthy habits and enhancing awareness of gum disease prevention.

Extending the "Bright Smiles, Bright Futures" Mission
Colgate's global "Bright Smiles, Bright Futures" program is dedicated to providing oral health education and free dental screenings to children worldwide. Extending this mission to Hong Kong, the event will feature a Smile Power Station, where participants can share their smiles for charity. For every smile collected, Colgate will donate one toothpaste to the Hong Kong Dental Association's outreach programmes.

Event Details: "TOTAL Periodontal Health Lab":
Date: May 1–7, 2026
Venue: L1 Skylight Atrium, Metro City Plaza Phase 2
Time: 12:00 PM – 8:00 PM
Organizer Preview Session: April 30, 2026 (3:00 PM – 8:00 PM)

A/ First Territory-wide Community Oral Health Survey	See Plaque in One Second! Professional plaque detection devices with optical imaging technology, hidden bacteria along teeth and gum lines can be instantly visualized. Participants can identify oral hygiene blind spots and better understand their gum health status. Data collected (age group, gender, plaque level, and periodontal risk index) will support future oral care development.
B/ Interactive Game Zone	"Healthy Teeth Challenge" – Learn Through Play Completing challenges earns "Healthy Teeth Stamps", redeemable for a Colgate TOTAL Professional Gum Care Toothpaste (18g). Limited-Time Rewards: Challenge 1: TOTAL Gingival Protective Shield Participants must maneuver a specialized induction handle representing Colgate TOTAL through a designated course in 30 seconds. Participants who successfully complete the course are rewarded with a "Healthy Teeth Stamp." Challenge 2: 15X Cleaning Power Challenge Participants have to operate a giant Colgate toothbrush installation to remove simulated dental plaque from a specialized dental model within the time limit. Those who successfully clear the biofilm are rewarded with a "Healthy Teeth Stamp."
C/ Free Dentist & Pharmacist Consultations	1/ Professional Personalized Advice Registered dentists provide on-site consultations and personalized gum health assessments. Watsons pharmacists also offer free oral care advice and customized daily care solutions. Participants completing consultations receive a Colgate TOTAL Professional Gum Repair Toothpaste (95g). Dentist Consultation Schedule: Date: May 1 & 7 Time: 2:00 PM – 6:00 PM Date: May 2 - 3 Time: 2:00 PM – 4:00 PM Pharmacist Consultation Schedule: Date: May 4 - 6 Time: 2:00 PM – 6:00 PM
D/ Social Check-in & Interactive Installations	1/ Photo Check-in Experience Participants are invited to showcase their confident smiles at interactive photo spots. Posting on social media unlocks special gifts. 2/ Smile Power Station (Charity Initiative) Continuing the "Bright Smiles, Bright Futures" mission, the Smile Power Station collects smiles for charity. For every smile collected, Colgate will donate one toothpaste to the Hong Kong Dental Association's outreach programmes.

A/ First Territory-wide
Community Oral Health
Survey

See Plaque in One Second!

Professional plaque detection devices with optical imaging technology, hidden
bacteria along teeth and gum lines can be instantly visualized. Participants can
identify oral hygiene blind spots and better understand their gum health status.

Data collected (age group, gender, plaque level, and periodontal risk index) will
support future oral care development.

B/ Interactive Game
Zone

"Healthy Teeth Challenge" – Learn Through Play

Completing challenges earns "Healthy Teeth Stamps", redeemable for a Colgate
TOTAL Professional Gum Care Toothpaste (18g).

Limited-Time Rewards:

Challenge 1: TOTAL Gingival Protective Shield

• Participants must maneuver a specialized induction handle representing
  Colgate TOTAL through a designated course in 30 seconds.
• Participants who successfully complete the course are rewarded with a
  "Healthy Teeth Stamp."

Challenge 2: 15X Cleaning Power Challenge

• Participants have to operate a giant Colgate toothbrush installation to
  remove simulated dental plaque from a specialized dental model within the
  time limit.
• Those who successfully clear the biofilm are rewarded with a "Healthy Teeth
  Stamp."

C/ Free Dentist &
Pharmacist
Consultations

1/ Professional Personalized Advice

Registered dentists provide on-site consultations and personalized gum health
assessments. Watsons pharmacists also offer free oral care advice and customized
daily care solutions.

Participants completing consultations receive a Colgate TOTAL Professional Gum
Repair Toothpaste (95g).

Dentist Consultation Schedule:

Date: May 1 & 7

Time: 2:00 PM – 6:00 PM

Date: May 2 - 3

Time: 2:00 PM – 4:00 PM

Pharmacist Consultation Schedule:

Date: May 4 - 6

Time: 2:00 PM – 6:00 PM

D/ Social Check-in &
Interactive Installations

1/ Photo Check-in Experience

Participants are invited to showcase their confident smiles at interactive photo
spots. Posting on social media unlocks special gifts.

2/ Smile Power Station (Charity Initiative)

Continuing the "Bright Smiles, Bright Futures" mission, the Smile Power Station
collects smiles for charity. For every smile collected, Colgate will donate one
toothpaste to the Hong Kong Dental Association's outreach programmes.

Tags & Hashtags:
@colgate.hongkong
#Colgate #ColgateHK #ColgateTotal #ColgateProfessionalCare #PeriodontalHealth #OralCare #GumHealth #ColgateGumProtection #DentistRecommended

About Colgate-Palmolive
Colgate-Palmolive is a global leader in household and personal care products, offering a wide range of products in oral care, personal care, home care and pet nutrition. Colgate's well-known brands are sold in over 200 countries and regions, including Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Sanex, Ajax, Axion, Soupline, Suavitel, Hill's Science Diet, Hill's Prescription Diet, and Hill's Ideal Balance.

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Colgate, in partnership with Hong Kong Dental Association, launches TOTAL Periodontal Health Lab

XI'AN, China, April 29, 2026 /PRNewswire/ -- The 2026 Global Mayors Dialogue•Xi'an officially kicked off, bringing mayors from multiple countries gathered in Xi'an, China, the starting point of the ancient Silk Road. Under the theme "Starting Point of the Ancient Silk Road and Harmonious Coexistence: Technology and Culture Empowering Sustainable Urban Development," the three-day event combined roundtable discussions, immersive cultural experiences with in-depth site visits. By bringing participants to the frontlines of smart city operations, advanced manufacturing facilities, and world heritage sites, the program provides a firsthand look at how digital technologies are reshaping urban governance and driving industrial transformation.

Their itinerary ranged from the Chang'an Cloud complex, home to the Xi'an Science and Technology Museum and Urban Planning Exhibition Hall, which showcases the city's scaled technological innovation and advanced hard-tech manufacturing — to the Grand Tang Mall, where a performer dressed as the Tang dynasty poet Li Bai engaged visitors in improvised verse, offering a stylized glimpse of Tang-era culture through contemporary staging.

In Xi'an, history has not been set aside — it is woven into the daily rhythm of the city. Participants visited one of the world's largest and best-preserved ancient city walls located in Xi'an, now safeguarded by modern monitoring systems. More than 3,000 sensors and AI-powered algorithms track the condition of individual bricks in real time, supporting the preservation of the 1,400-year-old structure.

Beyond its cultural heritage, Xi'an is also expanding its industrial base. At Geely Xi'an Intelligent Manufacturing Plant, 934 robots assemble vehicles at near one-minute intervals, with production running efficiently without on-site illumination. The city's high-tech sectors also extend to photonics and medical equipment, with locally developed technologies increasingly reaching international markets.

As an inland city, Xi'an has leveraged the China-Europe Railway Express to position itself as a logistics hub linking Asia and Europe. In 2025, the Xi'an rail terminal handled more than 6,000 freight trains.

The delegation also examined how digital systems are applied across infrastructure, public services, and cultural production, integrating modern technology into a historic urban environment. The event concluded with the release of the Global Mayors Dialogue - Xi'an Consensus on Silk Road Urban Development. For participants, Xi'an illustrated how a historic starting point of the Silk Road is evolving into an active hub in global trade.

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In Xi'an, Mayors from Around the World Explore Pathways for Silk Road Cities to Balance Ancient Heritage with Modern Industry