XIXILI Redefines Lingerie Retail as Malaysia’s First Brand to Launch 3D Avatar Fitting Technology

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 May 2026 - One issue has long persisted across the lingerie industry: most women are wearing the wrong bra size without realising it, often for years at a time. To address this gap, XIXILI's 3D Avatar Try-On Tool brings the precision of an in-store fitting into the home, combining technology with the personalised guidance women have traditionally only been able to access in person.

A Problem Hiding in Plain Sight

Bra fit is one of the most overlooked aspects of everyday wellness. Many women buy from memory rather than measurement, reordering the same size out of habit even as their bodies naturally change. Weight shifts, hormonal cycles, pregnancy, and age all influence fit, yet these changes rarely prompt a fresh measurement.

Part of the reason the problem persists is that there is no natural moment to recheck. Unlike shoe size or clothing size, which get reassessed with every new purchase, bras are often bought in the same style and size across entire life stages, with the original fitting, if there ever was one, long forgotten. The consequences build up slowly, contributing to back, neck, and shoulder strain, skin chafing, and a quiet shift in posture over the years.

Where Technology Meets the Tape Measure

XIXILI’s 3D Avatar Try-On Tool was developed to close exactly this gap. Using it is straightforward. Women enter a few key details, including height, bust size, hip size, and body shape, and the tool builds a personalised 3D avatar that mirrors their proportions. Any bra or panty in the XIXILI range can then be virtually fitted onto the avatar, turning sizing into something women can see, rather than guess.

"Women often come to us convinced they need a different cup size, when the real issue is that no one has ever measured them properly," says Tara Tan, Marketing Director at XIXILI. "The 3D Avatar Tool was built to give every woman that kind of guidance, whether she is in our boutique or shopping from her sofa."

For women who want to start with the basics, learning how to measure bra size at home is the first step. XIXILI's bra size chart walks women through the two measurements that matter, the underbust and the topbust, before they step into the avatar experience.

A Small Shift With a Lasting Difference

The difference a correctly fitted bra makes is felt from the moment it is worn. Clothes sit better, shoulders ease back, and the low-level discomfort many women have learned to live with simply falls away. By placing fitting expertise into the hands of every shopper, XIXILI is making that shift more accessible than ever.

For more information and to explore XIXILI's full collection, visit www.xixili-intimates.com.
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About XIXILI

A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.

XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

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XIXILI 3D Avatar fitting feature and the typical lifestyle of a woman seeking a comfortable fit.

SANYA, CHINA - Media OutReach Newswire - 30 April 2026 - The ninth day of competition marked the conclusion of the sixth Asian Beach Games in Sanya, bringing the multi-sport event to a close. Gathering over 1,600 athletes from 45 countries and regions across Asia, the Games not only delivered high-level competition but also offered a window into the new phase of openness following the island-wide special customs operations of the Hainan Free Trade Port (Hainan FTP).

The 6th Asian Beach Games was held in Sanya, Hainan, China from April 22 to 30, 2026. The smooth staging of the Games demonstrated Sanya's capacity to host major international events. From competition venues stretching across 22 kilometers of coastline, to 22 designated hotels accommodating domestic and international guests, and the support of 4,680 volunteers, as well as touristic and cultural engagement activities, the host city's organization and services received broad recognition. Abdulaziz Baeshen, Secretary General and CEO at the Saudi Olympic & Paralympic Committee, said, "The organization of this Asian Beach Games has been of a very high standard, once again demonstrating China's outstanding capability in hosting major international sporting events."

The 6th Asian Beach Games was held in Sanya, Hainan, China from April 22 to 30, 2026.

The success of the Games was underpinned by the policies of the Hainan FTP. Benefiting from visa-free access for citizens of 86 countries and event-specific facilitation measures, cross-border travel was efficient and seamless. Qatari athlete Ahmed Elmeniawy said, "The entry procedures were extremely convenient. It took less than two minutes to complete all arrival formalities -- a truly excellent experience." An official from the Saudi Olympic Committee also noted that the FTP policies and visa-free arrangements facilitated participation by delegations and promoted bilateral sports exchanges.

During the Games, Sanya launched a series of cultural tourism activities and consumer incentive packages centered on a "spectating plus vacation" model, boosting the integration of sports and tourism consumption. At the same time, the Asian Beach Games served as a platform for exchanges among Asian countries. During his visit to Hainan, Thomas Bach, Honorary President of the International Olympic Committee, said he felt "the unity of Asia." Raja Randhir Singh, President of the Olympic Council of Asia, noted that despite differences in language and traditions, a shared passion for sport brings people together.

Although the Games have concluded, openness and cooperation continue. The event has provided valuable experience for the Hainan FTP in hosting major international events and demonstrated China's continued efforts to expand high-level opening-up. The FTP will continue to deepen international exchanges and cooperation with an open and inclusive approach.

Hashtag: #6thAsianBeachGame #Sanya #China

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