Xiamen is blurring the lines between the silver screen and the streetscape with the launch of a film-themed tourism activity, which was hosted in the coastal hub of east China's Fujian Province, offers visitors an immersive cultural experience by bringing iconic movie locations and cinematic history to life.
Attractions such as the Zhonggu Cableway, now wrapped in cinematic decorations, and a dazzling light show at the iconic Twin Towers have drawn crowds of enthusiastic tourists to explore the scenes they once saw on the big screen.
The 1000-meter-long cableway offers panoramic views of the city's landmarks including the Botanical Garden, Gulangyu Island and the sail-shaped Xiamen Twin Towers, from the air, making it a popular spot for tourists. Several cable cars have been redecorated with themed posters and slogans such as "Travel through Films."
"I want to have a bird's eye view of the city. It's really wonderful," said a tourist.
Adding to the event's appeal, as night fell, the Twin Towers are illuminated with lights, displaying scrolling messages such as "Travel through Films" and "See You at the Cinema on May Day Holiday," attracting many visitors to stop and watch, capturing the moment.
As part of the event, a special film-themed flight campaign lifted off on Tuesday. It took off aboard a plane operated by Xiamen Airlines, bringing the magic of the big screen to the small screens on passengers' seats.
The aircraft's cabin were adorned with film-themed posters and exclusive decorations, with brochures introducing the featured film content placed in seat pockets.
During the flight, the crew hosted an interactive question-and-answer session, where they promoted some of the top films being released during the five-day May Day holiday which began on Friday.
They also shared insights into the featured films, including the cultural and tourism resources of their shooting locations, giving passengers inside cinematic info and essential travel tips during their trip.
Xiamen has launched several tourism routes under the theme "Tourism through Movies," showcasing the harbor scenery of Shapowei, the traditional arcade buildings on Zhongshan Road, the historical streets of Gulangyu Island and the campus scenery of Jimei School Village. This fresh fusion of film and culture is drawing more tourists to the coastal city.
Xiamen launches film-themed tours in cultural tourism push
