A groundbreaking initiative is bringing China's national trade-in program directly to the doorsteps of farmers and herders in the remote, high-altitude regions of Qinghai Province in the northwest, bypassing traditional logistical hurdles through a combination of designated stores and autonomous delivery technology.
In response to the unique geographic challenges of Qinghai, local authorities have selected dedicated subsidy stores for consumer goods trade-in program across agricultural and pastoral areas.
The province has initially selected 100 retail stores across 41 county-level farming and pastoral regions for the trade-in program. Consumers can now receive subsidies instantly by simply scanning a QR code at these stores, eliminating cumbersome application processes.
The innovation doesn't stop at payment. In a notable leap for rural logistics, local authorities have permitted test runs of unmanned delivery vehicles on eligible rural roads. These vehicles transport trade-in goods directly to express stations in villages. For certain orders, these unmanned vehicles complete the journey all the way to the consumer's doorstep.
"Because of our village's remote location, it previously took days for a package to arrive. Now, the unmanned vehicle delivers packages to my home early in the morning. I scan the QR code and get the subsidy immediately. It's fast and worry-free," said Wang Dengqiang, a villager of the Shangxinzhuang Town, Huangzhong District, Xining City, Qinghai Province.
As orders under the trade-in program surges during the May Day holiday period, logistics operators have increased the frequency of unmanned delivery runs. Daily delivery volumes are expected to exceed 1,500 packages during the holiday, enduring that trade-in goods reach rural households without delay.
"[Most of] the orders delivered by the unmanned vehicle are covered by the national trade-in program. [The unmanned delivery vehicle] travels about 100 kilometers round trip each day, helping us improve efficiency by 40 percent," said Ji Jianqing, a courier at JD Logistics' delivery station at Lusha'er Town in Xining.
Local commerce authorities have pledged to further expand rural delivery coverage and streamline the subsidy applications and last-mile logistics, extending the benefits of the trade-in program to as many farming and herding communities in the high-altitude areas as possible.
Qinghai farmers gain fast subsidies via trade-in stores, unmanned delivery
