Chinese brands are gaining wider international recognition as their products become more popular among overseas consumers with advanced technologies, creativity and cultural flair.
A wave of cutting-edge products is hitting shelves and online stores these days, including new-generation foldable smartphones, smart glasses, and panoramic cameras. Crowds of domestic and international consumers line up for hands-on experiences and early purchases.
"There are a lot of technologies, too much information to process -- to be honest -- too many things. So, it's kind of difficult for me, but it's a good impression though," said an Italian shopper at the Huaqiangbei electronics market in Shenzhen, south China's Guangdong Province.
At the Haitong International Automobile Terminal in Shanghai's Waigaoqiao Port, over 4,000 new energy vehicles (NEVs) are rolling onto ships bound for overseas markets every day.
In the first four months of 2026 alone, more than 400,000 Chinese NEVs departed from this single port to go abroad -- a clear sign of growing popularity of Chinese brands.
Beyond consumer electronics and NEVs, Chinese heavy machinery producers have also accomplished remarkable feats. The country's first homegrown large cruise ship, the Adora Magic City, has already served nearly 700,000 passengers, while China's self-developed C919 passenger jet is expanding its commercial routes, and its super-large-diameter tunnel boring machines and CR450 bullet trains keep breaking world records. Chinese brands are capturing hearts by blending traditional culture with modern lifestyle, with new Chinese style clothing, China-Chic products, and smart home appliances flying off shelves.
The number of China's time-honored brands reached 1,455 by the end of 2025. New Chinese brands are rapidly emerging and growing. And China's intelligent manufacturing is becoming fashionable abroad. In Australia, Chinese refrigerators with transparent windows that allow users to check food without opening the door are selling well. In the Middle East, air conditioners that can operate even when outdoor temperatures hit 68 degrees Celsius are also seeing good market.
"We have set up 30 research and development centers and 37 industrial parks and manufacturing bases worldwide to achieve local research and development and local production. This year, our overseas orders for smart home appliances have grown more than 20 percent," said Fang Xueyu, head of Chinese home appliance maker Hisense Group's international marketing center.
In the first quarter of the year, China's foreign trade in goods hit a record high, with cross-border e-commerce imports and exports reaching 818.46 billion yuan (about 120 billion U.S. dollars).
Chinese brands gain more international recognition
