B2B Marketing Summit in Singapore Convenes Industry Leaders to Discuss the AI Era

SINGAPORE, May 12, 2026 /PRNewswire/ -- Marketing leaders from across APAC recently convened at the Marina Bay Sands for The B2B Marketing Summit. The event provided a platform for senior executives to discuss the evolving challenges of B2B marketing, while also marking the 10th anniversary of the summit's organiser, The Ortus Club.

Over the past decade, the agency has grown from hosting localised roundtables to organising executive knowledge-sharing events for major technology and SaaS organisations, including Canva, OpenAI, Twilio, Freshworks, Stripe, PayPal, and NVIDIA.

How are B2B marketing leaders navigating the AI era?

Jess Circi, Co-Founder and Managing Partner, opened the summit by acknowledging the extraordinary talent gathered at the Marina Bay Sands. Emphasising that this is the most exciting and high-stakes time to be in the field, she framed the core challenges of AI-driven visibility, the crave for human-centric branding, and complex customer journeys. As Circi Maruyama noted: "This room right now welcomes marketing leaders from some of the most ambitious B2B organisations in the region, if not the world. People who are actively figuring out how to navigate this slightly insane time we're facing in B2B marketing."

Reflecting on the changing dynamics of the profession, she added:

"Marketing is no longer just 'support' for sales. More and more CMOs are turning into Chief Revenue Officers and finally grabbing those seats on the board."

With nearly 2,000 years of collective marketing experience in the room, the day was set to tackle how leaders are turning these high-stakes challenges into strategic advantages.

How can B2B brands stay relevant amidst zero-click searches?

The core theme of the day centred on maintaining human connection in a digital-first, AI-driven landscape. Navigating this new reality, Constance Tan, speaking on behalf of Ahrefs, shared data regarding zero-click searches and the rise of AI overviews. Tan noted that "AI overviews reduce click-through rates by about 30 percent, and only 38 percent of top ten results appear in AI answers. The rules are not exactly the same. Brand and video mentions are becoming more and more important as sources for the AI machine."

Nicholas Kontopoulos, representing Twilio, expanded on this theme by highlighting the shift in how buyers educate themselves: "We are starting to see this play out in terms of how our end customers are procuring content. They are now going dark because they are going in by the LLM. It is no longer just about individual buyers, but the buying units involved in making a decision."

Furthermore, Karen Ko from SailPoint emphasised the critical need for human oversight and data quality in AI integration, stating that "the human factor plays a very critical role in this journey to ensure quality. The output of AI is only as good as the data you feed it—garbage in, garbage out. We must maintain human review and shared governance."

What makes intimate B2B networking effective in a digital-first world?

The event incorporated several interactive networking initiatives designed to foster genuine connections. Attendees connected using icebreaker cards scattered throughout the room, complemented by a bespoke Twilio cupcake cart that kept the energy dynamic throughout the day. Behind closed doors, VIP attendees and sponsors convened for an unrecorded, private 3-course lunch, an exclusive format that allowed executives to discuss panel topics in greater detail without the pressure of a recording. To top off the experience, a highly coveted raffle prize was provided by The Stag Steakhouse, a recognised venue for B2B events and executive roundtables in Singapore.

Why are event content creators essential to modern B2B campaigns?

The summit also served as a live showcase for The Ortus Club's expansion into event content creation and podcast curation. On-site, the organisation brought its CMO Chats podcast to life with an active podcast corner. Anya Africa, Head of Operations, interviewed key marketing leaders, while Managing Partner Jamie Aclan conducted floor interviews. This addition to the event portfolio reflects a broader industry demand to capture insights, engage target audiences, and pair events with tailored B2B campaign content.

For those who were unable to attend, curated summaries and discussion breakdowns from the summit can be found at https://b2b-singapore.ortusclub.com/.

Interested in sponsoring an event worth attending? Book a meeting here.

About The Ortus Club

The Ortus Club is a global B2B marketing agency specialising in executive events, roundtables, and summits. Founded on the belief that meaningful connections are built through face-to-face interaction, the agency facilitates executive knowledge-sharing and lead generation for global brands.

Media Contact

The Ortus Club Email: content@ortusclub.com 
Website: https://www.ortusclub.com/

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

B2B Marketing Summit in Singapore Convenes Industry Leaders to Discuss the AI Era

Featuring four distinct control modes, app-controlled 10-color RGB LED lighting, and an internal emergency escape mechanism, the SmartSlide sets a new benchmark for safety and usability in the aftermarket truck bed category

DALLAS, May 14, 2026 /PRNewswire/ -- Wolfbox, a leader in off-road dash cams and electronic automotive accessories, has launched the SmartSlide electric sliding tonneau cover, the newest addition to the brand's growing auto accessories lineup. Designed for outdoor enthusiasts and everyday truck drivers, SmartSlide delivers a versatile multi-mode control system, app-controlled 10-color RGB LED lighting, and an easily accessible internal emergency escape mechanism.

A tonneau cover is a truck bed cover that protects contents from weather and theft, and as an aftermarket product has conventionally been a simple, functional add-on. With SmartSlide, Wolfbox has created an advanced user-centric system that integrates automation, safety and real-world usability to make it easier to secure and access truck cargo.

SmartSlide is compatible with a wide range of popular truck models—including the Ford F-150, Raptor, Lightning and Maverick; Chevrolet Silverado 1500; GMC Sierra 1500; Toyota Tacoma and Tundra; and Ram 1500—and more vehicle compatibility is in the pipeline.

A New Safety and Control Standard for Tonneau Covers

SmartSlide is engineered for flexibility and ease of use, featuring one of the most versatile multi-mode control systems available in a tonneau cover. Drivers can open and close the tonneau cover via four distinct control methods:

• App-based control for remote access
• Dedicated key fob remote
• Physical side-mounted buttons
• Manual override for fail-safe reliability

The open-close system is fully electric, offering more consistent operation than manual covers. With precise, repeatable sealing and locking every time, SmartSlide ensures cargo remains protected and secure without requiring the driver to repeatedly adjust the locking mechanism. This "set and forget" approach gives drivers consistent confidence in the security of their truck bed at all times.

A standout safety feature of SmartSlide is the emergency escape button located on the inside of the truck bed. This safeguard ensures occupants can always open the cover from inside the bed—an important consideration for enclosed cargo scenarios. While other tonneau covers are focused solely on securing cargo, Wolfbox sets a new safety standard for aftermarket truck bed systems.

Engineered for the Real Outdoors

SmartSlide is built to withstand the demanding conditions found across North America. The tonneau cover is engineered to operate in extreme temperatures ranging from -22 to 185°F (-30 to 85°C). The system features an IP56-rated waterproof motor, automotive-grade sealing components, a built-in drainage system, and a full-perimeter sealing design to help protect against rain, snow and dust.

An intelligent obstacle detection system adds an additional layer of protection by halting operation if resistance such as ice buildup is detected, while high-density self-cleaning brushes automatically sweep away dust and debris as the cover operates.

Beyond protecting the contents of the truck bed, SmartSlide is also designed to support weight. Constructed from 6063-T5 aluminum alloy, SmartSlide has an impressive 800-pound (362 kg) static load capacity. This allows the tonneau cover to support demanding use cases such as mounting rooftop tents, cargo carriers and overlanding equipment. To top it all off, integrated T-slot side rails allow for seamless accessory attachment without drilling—enabling users to expand their setup into a fully modular cargo system.

To make cargo management easier at night, Wolfbox added 10-color RGB ED ambient lighting in SmartSlide—a first for tonneau covers. The nifty mobile app lets users switch between task lighting for loading and unloading gear and ambient atmosphere lighting at campsites.

The Wolfbox SmartSlide is now available through the official Wolfbox website for auto gear and Amazon at just $1,999.99 (originally $2,399).

For more information on Wolfbox auto accessories, visit gears.wolfbox.com or the Wolfbox Amazon storefront.

About Wolfbox

Founded in 2019, Wolfbox is a leading brand in automotive electronics that specializes in advanced smart mirrors and dash cams, as well as other auto accessories such as jump starters, tire inflators and deflators, 2-in-1 starter and compressors, and more. Wolfbox has served over 800,000 drivers in 89 countries, and continues to innovate for the auto accessories market with high-tech automotive gadgets and electronics for tech-savvy consumers and outdoor activity enthusiasts.

For more information, visit wolfbox.com and gears.wolfbox.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Wolfbox SmartSlide Brings Versatile Multi-Mode Control and Enhanced Safety to Electric Tonneau Covers