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fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers

Business

fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers
Business

Business

fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers

2026-05-19 23:52 Last Updated At:05-20 00:01

SAN FRANCISCO--(BUSINESS WIRE)--May 19, 2026--

fal, the leading generative media infrastructure company for developers, today announced it has partnered with Amazon Web Services (AWS) as its preferred cloud provider. Founded in 2021, fal has raised $300M to date, most recently in a Series D led by Sequoia Capital, with participation from Kleiner Perkins, Andreessen Horowitz, and others, valuing the company at $4.5B. The collaboration enables fal to leverage AWS’s advanced infrastructure and AI services to better serve enterprise customers across media, entertainment, retail and other industries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519125851/en/

Generative AI is transforming how media, entertainment, and creative industries produce content, from AI-generated imagery and video to audio and 3D assets. fal processes millions of daily inference calls with 99.99% uptime, and demand continues to accelerate as more developers integrate generative media capabilities into their applications. The collaboration with AWS positions fal to meet this growing demand with faster performance, enterprise-grade reliability, and global scale. fal powers generative AI features for over 2.5 million developers and leading companies including Amazon MGM Studios, Canva, Adobe. The platform provides access to more than 1,000 production-ready image, video, audio, and 3D models through a unified API, enabling developers to build and scale generative media applications with enterprise-grade reliability.

“Generative media workloads demand a fundamentally different infrastructure layer, one that can handle massive parallel inference, rapid model iteration, and production-grade reliability at scale,” said Gorkem Yurtseven, CTO and Co-founder of fal. “By partnering with AWS, we’re able to combine fal’s optimized inference engine with AWS’s global infrastructure to deliver faster performance, greater efficiency, and the level of reliability enterprise teams need to run generative media in production.”

"fal is at the forefront of making generative AI accessible to developers building the next generation of creative applications," said Samira Panah Bakhtiar, General Manager, Media, Entertainment, Games and Sports at AWS. "We share a commitment to empowering developers and builders, and to helping creatives and studios harness the power of AI to transform how they work. We're excited to support fal's growth with AWS's proven infrastructure and AI services. This collaboration demonstrates how AWS empowers innovators in media and entertainment to scale their platforms and deliver exceptional experiences to customers worldwide."

The collaboration with AWS will roll out in phases throughout 2026, with fal customers benefiting from enhanced performance, scalability, and seamless service continuity as new capabilities are introduced.

About fal

fal is a generative media platform that provides developers with access to the world's best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. The platform is SOC 2 compliant and built for enterprise scale. Learn more at fal.ai.

fal is a generative media company that provides API access to the world's best AI image, video, audio and 3D models.

fal is a generative media company that provides API access to the world's best AI image, video, audio and 3D models.

DUBAI, United Arab Emirates (AP) — The drones that targeted the United Arab Emirates’ Barakah nuclear power plant all came from Iraq, the country’s Defense Ministry said Tuesday, likely signaling that Iranian-backed Shiite militias launched the assault.

Such militias launched repeated drone attacks targeting Gulf Arab states after Israel and the United States began their war against Iran back on Feb. 28. Militias in the past have provided Iran a means by which to deflect blame over such attacks.

There were no reported injuries or radiological release at Barakah after the attack, which Emirati officials said hit a generator on the facility's perimeter.

The UAE, which has hosted air defenses and personnel from Israel, recently accused Iran of launching drone and missile attacks even after its ceasefire with the U.S. began April 8.

U.S. President Donald Trump said Tuesday he's willing to give Iran a few days to make progress in peace negotiations before the United States resumes military strikes. Trump said Monday he was pulling back from plans to launch strikes Tuesday. He has repeatedly set deadlines for Tehran and then backed off.

Tensions have risen over the Strait of Hormuz, a vital energy waterway gripped by Iran while its ports remain under a U.S. naval blockade. A maritime data firm reported Tuesday that ship traffic through the strait more than doubled last week, but still remains a fraction of its pre-war levels.

Trump told reporters at the White House he “was an hour away from making the decision” to launch a new round of strikes and end the fragile ceasefire before he called off the attack Monday.

Trump didn’t set a firm deadline for Iran on Tuesday, at first saying he was giving Tehran “two or three days.” He then said Iran could have until “maybe early next week.”

Trump on Monday announced he was holding off on military strikes planned for Tuesday because “serious negotiations” were underway to end the war.

Key sticking points include the United States' insistence that Iran reopen the Strait of Hormuz to commercial shipping.

There's also broad disagreement over Iran's nuclear program. Trump has said he wants to remove highly enriched uranium from the Iran and prevent it from developing nuclear weapons. Iran says its nuclear program is for peaceful purposes.

No group has claimed responsibility for the attack on the UAE nuclear plant, though Iran and its proxies had been suspected.

Iraqi government spokesman Bassem al-Awadi, without addressing the Emirati Defense Ministry's report, issued a statement saying that Baghdad "expresses its strong condemnation of the recent drone attacks targeting the UAE."

“We also emphasize the importance of effective regional and international cooperation to prevent any escalation or harm to the stability of the region, or any targeting of the security and sovereignty of sisterly and friendly nations,” al-Awadi added.

There were three other drones that targeted the country over the last two days, the Emirati Defense Ministry added, without elaborating on their targets. Saudi Arabia, which had also condemned the nuclear plant attack, later said it had intercepted three drones that entered from Iraqi airspace.

The $20 billion Barakah nuclear power plant was built by the UAE with the help of South Korea and went online in 2020. It is the only nuclear power plant in the Arab world and can provide a quarter of the energy needs in the UAE, a federation of seven sheikhdoms that is home to Dubai.

Earlier Tuesday, a prominent Emirati diplomat elliptically criticized regional countries over the attacks the country has faced.

“The confusion of roles during this treacherous Iranian aggression is baffling, encompassing the Gulf Arab region’s surrounding states,” Anwer Gargash wrote on X. “The victim’s role has merged with that of the mediator, and vice versa, while the friend has turned into a mediator instead of being a steadfast ally and supporter.”

According to the Lloyd’s List Intelligence maritime data firm, a total of 54 ships transited the strait the week of May 11, more than double the 25 vessels counted the week before.

Traffic through the strait remains a trickle compared to before the war, when 130 or more vessels passed it each day.

Last week's traffic included 10 China-owned ships after Tehran said it would permit some Chinese vessels to transit, Lloyd’s said Tuesday on X. Two were carrying cooking gas headed for India.

Iran has imposed a murky vetting scheme for vessels trying to leave the Persian Gulf, which in some cases has included demanding payment and excludes US and Israeli vessels.

Iran depends on China as the sole remaining major customer for its heavily sanctioned oil. India is suffering a politically sensitive shortage of cooking gas supplies and has secured passage for some of its ships through diplomatic intervention with Iran.

Price reported from Washington. AP journalists David McHugh in Frankfurt, Germany, and Russ Bynum in Savannah, Georgia, contributed.

FILE - This undated photograph released by the United Arab Emirates' state-run WAM news agency shows the under-construction Barakah nuclear power plant in Abu Dhabi's Western desert. (Arun Girija/Emirates Nuclear Energy Corporation/WAM via AP, File)

FILE - This undated photograph released by the United Arab Emirates' state-run WAM news agency shows the under-construction Barakah nuclear power plant in Abu Dhabi's Western desert. (Arun Girija/Emirates Nuclear Energy Corporation/WAM via AP, File)

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