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fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers

Business

fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers
Business

Business

fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers

2026-05-19 23:52 Last Updated At:05-20 00:01

SAN FRANCISCO--(BUSINESS WIRE)--May 19, 2026--

fal, the leading generative media infrastructure company for developers, today announced it has partnered with Amazon Web Services (AWS) as its preferred cloud provider. Founded in 2021, fal has raised $300M to date, most recently in a Series D led by Sequoia Capital, with participation from Kleiner Perkins, Andreessen Horowitz, and others, valuing the company at $4.5B. The collaboration enables fal to leverage AWS’s advanced infrastructure and AI services to better serve enterprise customers across media, entertainment, retail and other industries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519125851/en/

Generative AI is transforming how media, entertainment, and creative industries produce content, from AI-generated imagery and video to audio and 3D assets. fal processes millions of daily inference calls with 99.99% uptime, and demand continues to accelerate as more developers integrate generative media capabilities into their applications. The collaboration with AWS positions fal to meet this growing demand with faster performance, enterprise-grade reliability, and global scale. fal powers generative AI features for over 2.5 million developers and leading companies including Amazon MGM Studios, Canva, Adobe. The platform provides access to more than 1,000 production-ready image, video, audio, and 3D models through a unified API, enabling developers to build and scale generative media applications with enterprise-grade reliability.

“Generative media workloads demand a fundamentally different infrastructure layer, one that can handle massive parallel inference, rapid model iteration, and production-grade reliability at scale,” said Gorkem Yurtseven, CTO and Co-founder of fal. “By partnering with AWS, we’re able to combine fal’s optimized inference engine with AWS’s global infrastructure to deliver faster performance, greater efficiency, and the level of reliability enterprise teams need to run generative media in production.”

"fal is at the forefront of making generative AI accessible to developers building the next generation of creative applications," said Samira Panah Bakhtiar, General Manager, Media, Entertainment, Games and Sports at AWS. "We share a commitment to empowering developers and builders, and to helping creatives and studios harness the power of AI to transform how they work. We're excited to support fal's growth with AWS's proven infrastructure and AI services. This collaboration demonstrates how AWS empowers innovators in media and entertainment to scale their platforms and deliver exceptional experiences to customers worldwide."

The collaboration with AWS will roll out in phases throughout 2026, with fal customers benefiting from enhanced performance, scalability, and seamless service continuity as new capabilities are introduced.

About fal

fal is a generative media platform that provides developers with access to the world's best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. The platform is SOC 2 compliant and built for enterprise scale. Learn more at fal.ai.

fal is a generative media company that provides API access to the world's best AI image, video, audio and 3D models.

fal is a generative media company that provides API access to the world's best AI image, video, audio and 3D models.

ABUJA, Nigeria (AP) — The Nigerian army said Sunday it freed 360 people abducted by Boko Haram in southern Borno, in the northeastern part of the country.

The operation, according to the army’s statement, was conducted in the Mandara mountains which form a part of the militant group’s stronghold. It resulted in the release of several people, including children, who had been abducted across different communities in Borno.

Two infants “succumbed to exhaustion" due to the challenging mountainous terrain and the hardship they endured during their prolonged captivity, an army spokesperson, Haruna Sani, said.

“The remaining rescued abductees were successfully evacuated to safe locations for medical care and humanitarian support, marking a major operational success and a significant setback for the terrorist group,” Sani said.

Nigeria faces a complex security crisis, especially in the north where a more than decade-long insurgency and the activities of armed groups that carry out kidnappings for ransom and illegal mining have heightened the country’s security challenges.

Among the most prominent Islamic militant groups are Boko Haram and its breakaway faction, which is affiliated with the Islamic State group and known as Islamic State West Africa Province.

Last month, the West African country said its joint operation with the United States had killed 175 ISWAP fighters.

The insurgency in Nigeria’s northeast has killed thousands of people and displaced millions, according to the United Nations. Analysts say not enough is being done by the government to protect its citizens, despite repeated promises by President Bola Tinubu to curb the crisis.

People protest demanding government to rescue the school children that were recently kidnapped in various part of the country, on the street of Abuja, Nigeria. Thursday, June 4, 2026. (AP Photo/Olamikan Gbemiga)

People protest demanding government to rescue the school children that were recently kidnapped in various part of the country, on the street of Abuja, Nigeria. Thursday, June 4, 2026. (AP Photo/Olamikan Gbemiga)

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