NEW YORK--(BUSINESS WIRE)--May 20, 2026--
Klarna, the global digital bank and flexible payments provider, today launched the Klarna Shopping Search app in ChatGPT, bringing real-time product discovery directly into the conversation.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260520024278/en/
The launch comes as AI-powered product search reshapes online retail: during the 2025 holiday season, traffic from AI platforms to retail sites grew nearly 700%, with those shoppers converting at 31% higher rates.
Until now, consumers asking AI models for shopping help have had to open new browser tabs, navigate competing sites, and reconcile outdated prices. With the Klarna Shopping Search app in ChatGPT, they simply describe what they're looking for and instantly see visual results with up-to-date prices, availability, and offers from multiple merchants, all within the same conversation. The Klarna Shopping Search app then seamlessly redirects users to the merchant’s site to complete their purchase.
Powering the experience is Klarna's Product Search MCP server, which connects ChatGPT to Klarna's live commerce data of more than 100 million products and 400 million merchant listings across 13 markets, delivered directly inside ChatGPT so shoppers can find what they need before getting redirected to the merchant to buy. For merchants, Klarna Shopping Search opens a new high-intent discovery channel at the moment of decision. Retailers appear in organic results based on relevance, with options for clearly labeled sponsored placements to boost visibility.
"ChatGPT is where millions of people already turn when they're figuring out what they want," said David Sykes, Chief Commercial Officer at Klarna. "We're plugging our merchant network directly into that moment. A consumer who last week would have spent twenty minutes comparing tabs now gets a real answer in one conversation, creating a more seamless experience from idea to purchase."
The Klarna Shopping Search app is available now in ChatGPT.
Editor’s note:To access the Klarna Shopping Search app in ChatGPT, click “Apps” in the sidebar and search for “Klarna Shopping Search.” If you haven’t used the app before, select “Connect” and follow the prompts to connect to the app. If you’ve already connected, select “Start chat,” then describe what you’re looking for to browse real-time product results directly within the conversation.
About Klarna
Klarna is a global digital bank and flexible payments provider. With over 119 million global active Klarna users and 3.4 million transactions per day, Klarna’s AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than one million retailers trust Klarna’s innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR). For more information, visit Klarna.com.
Category: Partnership News
The Klarna Shopping Search app is live in ChatGPT
British Prime Minister Keir Starmer took time out from dealing with his own sticky political situation to congratulate his favorite soccer team, Arsenal, on winning the Premier League.
“22 long years for the Arsenal,” Starmer posted on X soon after the title was clinched late Tuesday. "But finally, we’re back where we belong.
“Champions!”
For Starmer, a lifelong Arsenal fan, the victory was rare good news at a time when he is clinging to power after woeful results for his Labour Party in local and regional elections on May 7.
Dozens of Labour lawmakers have called for him to resign, a member of his Cabinet has quit, and a popular rival, Greater Manchester Mayor Andy Burnham, is running for a seat in Parliament so he can potentially challenge Starmer for the party leadership.
On this occasion, London got the better of Manchester, with Arsenal outlasting big rival Man City to win the biggest prize in English soccer for the first time since 2004.
The new champions and thousands of Arsenal fans celebrated into the night, with midfielder Eberechi Eze posting pictures on his Instagram account up to 5 a.m. local time.
One showed Arsenal captain Martin Odegaard leaning his head back with an Arsenal-branded bottle in his mouth, likely a nod to those critics who accused the team of being “bottlers” — a British term for collapsing under pressure — after three straight runner-up finishes in the Premier League and no major trophy since 2020.
Odegaard will be lifting the Premier League trophy after the away match against Crystal Palace on Sunday, the final day of the league season. Arsenal's players will parade the trophy in north London on May 31 — the day after competing in the Champions League final against Paris Saint-Germain, making it a possible double celebration.
There was footage on social media of many Arsenal players, including Eze, Declan Rice, Bukayo Saka and Jurrien Timber, walking around the club's Emirates Stadium home as the sun came up early Wednesday.
Members of the squad had earlier gathered at the club's training ground to watch the Bournemouth-City match. When it was confirmed Arsenal was the new champion, Saka and Timber headed to a blacked-out Premier League trophy that Arteta had installed at the training base and which would light up only when the Gunners won the title.
“Light that up,” Saka said in a video posted by Timber on Instagram. “Let me tell you something — 22 years, 22 years. There was laughing. There was joking. They aren't laughing anymore.
"Look, it's going to be shining, it's going to be shining bright.”
Former Arsenal players were soaking it all in, too.
Ian Wright was seen popping Champagne outside the Emirates surrounded by fans on Tuesday night.
Thierry Henry, a member of the club's last league title-winning team — the “Invincibles from 2004,” thanked the new generation.
“Finally," Henry wrote, ”now my kids saw us winning the league."
Associated Press writer Jill Lawless in London contributed to this story.
AP soccer: https://apnews.com/hub/soccer
Arsenal supporters gather at the Arsenal stadium after Arsenal's soccer team won the Premier League title in London, Tuesday, May 19, 2026.(AP Photo/Alberto Pezzali)
Former Arsenal player Ian Wright arrives at the Arsenal stadium to celebrate with supporters after Arsenal's soccer team won the Premier League title in London, Tuesday, May 19, 2026.(AP Photo/Alberto Pezzali)
Arsenal supporters celebrate in a pub near the Arsenal stadium after Arsenal's soccer team won the Premier League title in London, Tuesday, May 19, 2026.(AP Photo/Alberto Pezzali)
Arsenal supporters gather to celebrate at the Arsenal stadium after Arsenal's soccer team won the Premier League title in London, Tuesday, May 19, 2026.(AP Photo/Alberto Pezzali)
Former Arsenal player Ian Wright celebrates with Arsenal supporters at the Arsenal stadium after Arsenal's soccer team won the Premier League title in London, Tuesday, May 19, 2026.(AP Photo/Alberto Pezzali)
