TONGCHUAN, CHINA - Media OutReach Newswire - 22 May 2026 - On May 18, International Museum Day, a cultural exploration event themed "Porcelain on the Silk Road: In Pursuit of Craft" was held in Tongchuan, Shaanxi. Foreign video blogger Li Cheng and Chinese culture enthusiast Karolina visited the Yaozhou Kiln Museum, aiming to trace the spirit of porcelain through its artistry and explore the millennium-old legacy of Yaozhou porcelain, while witnessing how China's intangible cultural heritage continues to thrive through generations of preservation.
Yaozhou porcelain, produced in Tongchuan, boasts a history of more than a thousand years. Once exported overseas along the ancient Silk Road, it has long served as a symbol of China's cultural exchange with the world. Its carved-decoration technique is especially renowned—vertical knife incisions for line work and oblique blade carving for clay trimming, which requires remarkable precision and skill. Having been lost for over 800 years, the craftsmanship was revived through a three-year endeavor by Mr. Li Guozhen, a leading authority in Chinese ceramic science, and his disciple, Mr. Meng Shufeng, a master of Chinese arts and crafts and a national-level representative inheritor of the intangible cultural heritage project of Yaozhou kiln ceramic firing techniques. Their achievement is a landmark example of the revival of famed Chinese porcelain. The beauty of Yaozhou porcelain lies in its resonant clarity, warm coloration, and olive-toned glaze. Crafted with distinctive raw materials, kilns, and firing techniques, it unites the elegance of the Tang and Song dynasties, the spirit of the Silk Road, and the devotion of master artisans. Embodying imperial elegance and the warmth of everyday life, Yaozhou porcelain carries forward a millennium of craftsmanship and Eastern aesthetics.
This year's International Museum Day centers on the theme "Museums uniting a divided world." During their visit to the Yaozhou Kiln Museum, Li Cheng and Karolina listened to the clear ring of the porcelain and learned about the kiln traditions passed down for centuries. Deeply moved by the experience, they remarked with admiration: Yaozhou porcelain is purely China. It is more than a piece of porcelain; it reflects the depth and quiet refinement of Chinese civilization.
Each piece of porcelain carries the legacy of a thousand years, fostering shared understanding across civilizations. From ancient imperial courts to distant Silk Road destinations, from the warmth of everyday life to contemporary cultural inheritance, Yaozhou porcelain continues to serve, through its understated elegance, as a cultural bridge connecting past and present and linking China with the world, and it demonstrates the enduring vitality of China's intangible cultural heritage.
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BANGKOK, THAILAND - Media OutReach Newswire - 25 May 2026 - Thai Cement Manufacturers Association (TCMA) has signed a Memorandum of Understanding (MoU) with Chulalongkorn University to advance a strategic collaboration on knowledge, and technology, with support from international partners. The partnership aims to develop and pilot carbon capture technologies in SARABURI SANDBOX, paving the way for industrial-scale deployment and future policy development. This marks a significant step in laying the foundation for Thailand's low-carbon industrial ecosystem and supporting the country's Net Zero 2050 target.
Mr. Surachai Nimla-or, Chairman of TCMA, stated that the collaboration reflects the proactive role of the industrial sector in advancing the country's climate commitments through a Public–Private Partnership (PPP) model. The initiative brings together industry, academia, government, and international partners, including Environment and Climate Change Canada (ECCC), the United Nations Industrial Development Organization (UNIDO), and the Global Cement and Concrete Association (GCCA), to accelerate the transition toward a low-carbon cement industry in line with the Thailand 2050 Net Zero Cement and Concrete Roadmap.
"This collaboration with Chulalongkorn University elevates our efforts into a long-term platform, from knowledge development and workforce readiness to pilot-scale technology deployment. It will be strengthened by Canadian expertise and real-world testing in the SARABURI SANDBOX, which will serve as a learning platform to develop scalable solutions for industrial application" Mr. Surachai said.
Professor Dr. Wilert Puriwat, President of Chulalongkorn University, emphasized the university's role as a Strategic Knowledge Partner in bridging research and real-world implementation, while fostering "Green Talent" to support industrial transformation.
"Chulalongkorn University sees this collaboration as a strategic mechanism to strengthen the knowledge base in low-carbon technologies alongside human capital development. This will enhance workforce capabilities in line with the transition and support Thailand's long-term green economy" Professor Dr. Wilert said.
H.E. Ping Kitnikone, Ambassador of Canada to Thailand, expressed Canada's strong support for the initiative, highlighting over 65 years of bilateral relations and shared commitment to climate action.
"This collaboration encompasses knowledge transfer, technology, and expertise in greenhouse gas mitigation, particularly through technical experts and capacity building. Carbon capture technology will serve as a bridge between innovation and industrial application, helping drive the transition toward a low-carbon economy," the ambassador noted.
From the government side, Dr. Pirun Saiyasitpanich, Director General of Department of Climate Change and Environment, Ministry of Natural Resources and Environment stated that the cement industry is a strategic sector in reducing national greenhouse gas emissions toward Net Zero 2050, while strengthening climate resilience.
"This collaboration serves as a key policy mechanism linking project-level implementation to national-level action, with SARABURI SANDBOX acting as a testbed for learning and development. The outcomes will inform policy design and enable effective scaling at the national level" Dr. Pirun said.
Mr. Teeratas Isarangkul Na Ayudhaya, Deputy Director General of the Department of Industrial Works, Ministry of Industry added that the initiative aligns with the "One MIND" policy, which integrates regulation with the promotion of green industry.
"The Department stands ready to support this collaboration in developing a scalable industrial model that enhances Thailand's competitiveness in a sustainability-driven global economy" Mr. Teeratas said.
Dr. Chana Poomee, Honorary Chairman of TCMA and President of ASEAN Federation of Cement Manufacturers (AFCM), highlighted the initiative as a key step in positioning Thailand as a "regional model" for industrial decarbonization.
"By integrating cross-sector collaboration through PPP, linking policy, technology, knowledge, and workforce development to real-world implementation, this initiative will establish the foundation of a Low-Carbon Industrial Ecosystem and evolve into a system-level model that can be scaled across the region," he said.
This collaboration marks the starting point of Thailand's low-carbon industrial ecosystem, connecting knowledge, technology, innovation, human capital, and policy into real-world applications and commercial pathways. It is expected to accelerate the transition to a low-carbon economy, strengthen climate resilience, and enhance the country's competitiveness in an increasingly sustainability-driven global landscape.
Hashtag: #TCMA #CementActionToNetZero #Decarbonization #NetZero2050 #CarbonCapture #CCU #Technology #Innovation #CU #DCCE #DIW #AFCM
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TCMA x Chulalongkorn University Join Forces with Canadian Partners to Advance Strategic Collaboration for a Low-Carbon Industry toward Net Zero 2050
