The Atlantic Coast Conference and Big 12 reported record revenues for the 2024-25 sports season, though those continued to lag behind massive gains for their Big Ten and Southeastern Conference peers.
In annual 990 tax filings this month, the ACC reported about $826.5 million in revenue and a sixth straight year with a record total, while the Big 12 reported $610.9 million. That covered from July 2024 through June 2025, coinciding with national realignment that formed four superconferences.
The ACC paid an average of nearly $47.1 million to 14 football-playing members receiving full-distribution shares, up from about $45 million the previous year. The Big 12 paid an average of around $39.5 million, marking a slight decline.
By comparison, the Big Ten and SEC both crossed the $1 billion mark in total revenue for that same season, with the Big Ten paying an average of nearly $79.9 million to full-share members while the SEC came in at nearly $72.4 million.
In the ACC, new additions California, Stanford and SMU received reduced shares (an average of $19.9 million) as part of deals to join the league, while Notre Dame receives a partial share ($18.1 million) as a football independent.
Those totals included the first year of the league's new “success initiative” championed by commissioner Jim Phillips, one of multiple steps the league has taken to address the growing revenue gap behind the Big Ten and SEC. The success initiative allows schools to keep more of the postseason money generated from their own success rather than distributing those revenues equally among all members.
As a result, Clemson earned the highest payout at $55.1 million, which included $4 million for making the College Football Playoff for the 2024 season. SMU's $17 million payout included that same bump for its own CFP appearance that year.
The ACC has also revamped its revenue-distribution plan to factor in TV viewership and reward top-draw schools, though the impact from that change won't show until the tax filing for the 2025-26 season next year.
Brett Yormark's Big 12 added Arizona, Arizona State, Colorado and Utah from the Pac-12 for 2024-25, with those schools all receiving full payouts ranging between $37.9 million and $43 million.
The league had previously added BYU, Cincinnati, Houston and UCF with reduced-share payouts, which averaged about $20.8 million in the most recent tax filing.
AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football
FILE - Big 12 Commissioner Brett Yormark addresses the media during the NCAA college Big 12 women's basketball media day, Oct. 22, 2024, in Kansas City, Mo. (AP Photo/Charlie Riedel, File)
MONTREAL (AP) — After receiving their first wake-up call of the playoffs, the Carolina Hurricanes have responded like the beasts of the East they have been all season.
Following a loss to open the Eastern Conference Final, the Hurricanes have won back-to-back games in overtime to take a 2-1 lead against Montreal in the best-of-seven series. They look like their old selves again, and it has them two games from reaching to the Stanley Cup Final.
“We’re feeling good about playing hockey again,” said winger Taylor Hall, who scored his fourth goal this postseason in Game 3 on Monday night. “Now the game is starting to slow down, and you’re making reads without even having to think about it.”
That spells trouble for the Canadiens, who registered just two shots on goal combined over the third period and OT. Carolina has outshot Montreal 64-26 over the past two games.
“They throw a lot to the net, so they’re going to outshoot you,” said Montreal's Cole Caufield, who scored 51 goals during the regular season. “I think everybody that plays them knows that, and you can’t look at it that way — that they kind of tilt the ice that much.”
Shot volume is something the Hurricanes have done consistently in the eight years since coach Rod Brind'Amour took over. What has changed in this series is preventing the young, skilled Canadiens from generating offense.
“You need everything working against a team like that,” Canadiens coach Martin St. Louis said. “I don’t think you can just rely on the power play.”
Caufield chalked up his team's struggles to Carolina's pace and aggressive play. That the brand of hockey Brind'Amour wants to play.
“It’s putting the stress on them,” defenseman Shayne Gostisbehere said. “It’s a hard system for us to play sometimes because you’ve got to be on your toes. You’re always skating. But you can see it’s pretty effective, and it’s probably not the best to play against.”
It did not look at all right in Game 1 last week, which the Canadiens won 6-2 after getting off to a hot start, finding long breakout passes and staying patient in solving Carolina's relentless forecheck to hand the Hurricanes their first loss of the playoffs.
“It’s definitely a turning point for us: a little adversity,” Gostisbehere said. “Having two sweeps the first two rounds — not a lot of adversity in that sense. For us, it was a good kick in the teeth.”
The Hurricanes are now as close to the final as they've been during this run of success under Brind'Amour, which included getting swept twice and losing in five games in their three previous trips to the East final. This spring, they are 5-0 on the road and 5-0 in overtime thanks to a consistent approach.
“We try to play our game home and away,” first-line center Sebastian Aho said. “The game’s the same, I feel like. Obviously the environment is a little bit different, whether you’re home or away. But I feel like the game stays the same.”
Game 4 at Bell Centre in Montreal on Wednesday night is Carolina's first chance to move to the verge of making the final. The Canadiens feel like they have another level to get to, and they need to find it quickly.
"We didn’t expect this to be easy, and we’re OK with that," St. Louis said. “There’s not one thing. We have to put it all together. You’re at this stage right now, you have to put it all together. Execution’s part of that. Jam is part of that. There’s not one thing. We’ve just got to put it all together, and I know we can.”
AP NHL: https://apnews.com/hub/stanley-cup and https://apnews.com/hub/nhl
Carolina Hurricanes' Sebastian Aho (20) and Andrei Svechnikov (37) celebrate in front of Hurricanes goaltender Frederik Andersen (31) after the winning goal by Aho in overtime of Game 3 of the Eastern Conference finals NHL hockey Stanley Cup playoff series against the Montreal Canadiens in Montreal, Monday, May 25, 2026. (Christinne Muschi/The Canadian Press via AP)
Carolina Hurricanes' Andrei Svechnikov celebrates his goal with teammates after an overtime period of Game 3 of the NHL Eastern Conference final Stanley Cup playoff series against the Montreal Canadiens, in Montreal, Monday, May 25, 2026. (Graham Hughes/The Canadian Press via AP) CORRECTION: Corrected the scorer to Andrei Svechnikov
Carolina Hurricanes' Sebastian Aho (20) reacts after the teammate Andrei Svechnikov scored on Montreal Canadiens goaltender Jakub Dobes (75) as teammate Juraj Slafkovsky (20) looks on during an overtime period of Game 3 of the NHL Eastern Conference final Stanley Cup playoff series in Montreal, Monday, May 25, 2026. (Graham Hughes/The Canadian Press via AP) CORRECTION: Corrected the scorer to Andrei Svechnikov
