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Billionaire Tom Steyer's ad spending breaks records in California governor's race

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Billionaire Tom Steyer's ad spending breaks records in California governor's race
News

News

Billionaire Tom Steyer's ad spending breaks records in California governor's race

2026-05-28 05:06 Last Updated At:05:10

LOS ANGELES (AP) — Win or lose, billionaire Democrat Tom Steyer will leave a mark in the history books in his bid to become California's next governor — he’s running the most expensive political advertising campaign in the country this year.

Steyer — a former hedge fund manager turned liberal activist — has spent or booked more than $195 million in ads for broadcast TV, cable and radio with the tally still growing, according to data compiled by advertising tracker AdImpact.

His torrent of ads has opened the one-time presidential candidate to criticism that he is trying to buy the governor's chair, and his ad total represents more than 20 times the amount spent by his nearest rival, fellow Democrat Xavier Becerra, as the two duel for a spot in the November election.

Nationally, his spending is unparalleled — no one is even close.

In Georgia, Republican health care executive Rick Jackson has spent about $83 million on advertising in his primary race for governor, which is headed for a June runoff, ranking him second. The third place spot is held by his Republican rival, Lt. Gov. Burt Jones, who has President Donald Trump’s endorsement and has spent nearly $31 million on ads, according to AdImpact.

Following Jones was Democratic U.S. Rep. Raja Krishnamoorthi of Illinois, who spent over $28 million on advertising in a failed bid for U.S. Senate.

Katie Porter, a former U.S. House member who is among seven established Democrats in the California race, has repeatedly criticized Steyer for dipping into his personal fortune to keep ads in front of voters with scant competition from rivals.

“He’s not earning support — he’s buying this seat,” her campaign wrote in an email to supporters Wednesday.

In raw numbers, Steyer's ad blitz has eclipsed the 2010 record set by Republican Meg Whitman, who spent $178.5 million in total on a losing bid for governor, much of it her own money. At the time, it was the costliest campaign for statewide office in the nation’s history. When adjusted for inflation, however, Whitman still holds the state record, but that represented spending for the full election, not just the primary.

Steyer's record-level output has lifted him into contention in the crowded race, but he's not breaking away from the field. He's among a leading group of several candidates — including Becerra and Republican Steve Hilton — as the campaign heads toward a June 2 primary. Mail voting started earlier this month.

Still, Steyer's cash advantage is giving him a publicity edge as the contest enters its crucial final days. He's maintained a steady flow of advertising and online posts questioning Becerra's credentials and record, with Becerra, a former state attorney general and Biden administration health secretary, lacking the funds to reply in kind.

One Becerra ad sought to connect with voters who might be getting bleary-eyed from the cascade of Steyer advertising. It used tranquil scenes of Joshua trees, waves curling on a beach and soaring redwoods, with a gentle prod: “You can stop the endless Tom Steyer ads. Vote Xavier Becerra.”

Steyer’s financial edge has allowed him to stretch the boundaries of his campaign far beyond traditional TV and radio ads, with steady posts on online platforms like YouTube and Instagram. The New York Times reported that his campaign paid a progressive Texas influencer $100,000 to help Steyer win the election. The Sacramento Bee reported that Becerra, too, had hired an influencer.

In a statement, Steyer spokesperson Kevin Liao did not directly address the campaign's spending but pointed to millions of dollars pumped into ads by independent groups backed by Pacific Gas and Electric Co., real estate agents and others seeking to defeat the billionaire, who has promised to “break up the electric monopolies in California.”

Speaking to reporters Wednesday in Berkeley, Steyer defended his spending in the race, saying he was fighting against powerful corporate interests that are driving up the price of living in the state.

“The corporations and billionaires have spent a record amount against me,” Steyer said. “I'm only working for the people of California.”

Many voters have been slow to vote in a race without a star candidate and no clear leader. More than 50 names will be on the ballot. California uses a “top two” primary system that puts all candidates on one ballot, with only the top two vote-getters advancing to November, regardless of party.

“In a race this close, it all matters,” said Democratic consultant Andrew Acosta.

History shows that money doesn’t always translate into votes.

Billionaire developer Rick Caruso spent over $100 million in 2022 in his bid to become Los Angeles mayor, much of it his own money, but he was handily defeated by Mayor Karen Bass, who spent a fraction of Caruso’s total. Billionaire former New York City Mayor Michael Bloomberg spent more than $1 billion of his own money on his 2020 presidential bid before dropping out. And Steyer’s money was unable to lift him into contention in the 2020 presidential contest, from which he dropped out early in the year after a poor finish in the South Carolina primary.

Democratic San Jose Mayor Matt Mahan's campaign for governor was supported by independent committees bankrolled by millions of dollars from tech leaders and venture capitalists, yet he failed to gain traction in the race.

Steyer has never held elected office.

In a 2019 interview with The Associated Press, Steyer was asked what he would say to people who think he’s trying to buy the presidency.

“I don’t think that’s possible,” Steyer said at the time, before adding, “I’m never going to apologize for succeeding in business. That’s America, right?”

The contest is unfolding as California struggles with a long-running homeless crisis, wildfire insurance shortages, projected budget shortfalls and housing costs that are out of reach for many working-class families. Voters, meanwhile, are saddled with growing everyday bills for groceries, utilities and gas.

The AdImpact data does not include ads on some popular streaming services, like Hulu and YouTube, or mail advertising.

Tom Steyer speaks during a California gubernatorial debate in San Francisco, Thursday, May 14, 2026. (AP Photo/Godofredo A. Vásquez, Pool)

Tom Steyer speaks during a California gubernatorial debate in San Francisco, Thursday, May 14, 2026. (AP Photo/Godofredo A. Vásquez, Pool)

Tom Steyer speaks during a California gubernatorial debate hosted by CBS Bay Area and the San Francisco Examiner in San Francisco, Thursday, May 14, 2026. (AP Photo/Godofredo A. Vásquez, Pool)

Tom Steyer speaks during a California gubernatorial debate hosted by CBS Bay Area and the San Francisco Examiner in San Francisco, Thursday, May 14, 2026. (AP Photo/Godofredo A. Vásquez, Pool)

PLYMOUTH, Mass. (AP) — Jury deliberations resumed for a fifth day Wednesday in the Lindsay Clancy murder trial, after the judge questioned jurors one by one about the arrest of a woman accused of filming them as they left the courthouse the previous day, Clancy's lawyer said.

A former labor and delivery nurse, Clancy doesn’t deny strangling her three young children at the family's Massachusetts home in 2023, but she says postpartum psychosis led to her actions. Prosecutors argue that she knew what she was doing. Clancy, 36, has pleaded not guilty by reason of lack of criminal responsibility.

Clancy’s livestreamed trial has generated intense interest, with reporters and spectators packing the courtroom. The case has also sparked deep public divisions over her culpability and the issues around maternal mental health after childbirth.

The jurors told Judge William Sullivan on Tuesday morning that they were unable to reach a unanimous decision, but he instructed them to keep trying — a common instruction in criminal trials when juries say they're having trouble reaching a verdict.

EDITOR’S NOTE: This story includes discussion of suicide. If you or someone you know needs help, the national suicide and crisis lifeline in the U.S. is available by calling or texting 988.

The woman who was arrested, Dawn Light, 56, of Sutton, Massachusetts, was arraigned Wednesday at the same courthouse in Plymouth, south of Boston.

Surrounded by reporters while going to her car, Light was asked why she filmed outside the courthouse Tuesday.

“To see Lindsay. And I did see her. She was getting picked up by the van,” Light said.

Light’s attorney, Jennifer White, called it a “misunderstanding” and said that Light, a retired nurse, was only trying to take a photo of Clancy and “not interact with the jurors.”

She was charged with intimidation of a witness, jurors or person furnishing information in connection with criminal proceedings. A not-guilty plea was entered on her behalf and she was released without having to post bail, but was ordered to stay away from the court, the jurors and any witnesses.

Assistant District Attorney Nicole Piacentini said Light was parked in a restricted area behind the courthouse and is accused of filming the jurors as they left court. Light told state police that she was waiting to film Clancy and denied recording jurors, however, troopers found video of jurors in a deleted files folder on her phone, Piacentini said.

“The sanctity of the judicial system is at risk because of her actions,” Piacentini told a judge during the arraignment.

Sullivan opened Wednesday’s proceedings with a warning to the courtroom about follwing his orders.

“Everybody should be well aware that the order and that statute is being enforced,” he said.

The order bars people from photographing or filming a jury until the case ends, and prohibits anyone from following, contacting, harassing or tampering with a jury.

Before deliberations resumed, Clancy’s lawyer, Kevin Reddington, said that Sullivan had asked jurors about the woman’s arrest. The judge’s questions could not be heard from the gallery and he didn't disclose what he asked.

Jurors have heard testimony from relatives and doctors about how Clancy's mental health declined in the months before the killings and how her treatment included several medications and a short stay in a psychiatric hospital. Medical experts hired by the prosecution and the defense reached sharply different conclusions about her psychiatric state when she killed the children.

If jurors ultimately can’t agree on a verdict, the judge could declare a mistrial. Prosecutors would then have to decide whether to put Clancy on trial again, drop the charges or try to negotiate a plea deal with her lawyer.

After court ended Tuesday, Clancy’s attorney said it was a good sign that the jury kept working.

“The fact that they have not said that they’re done is very, very heartening,” Reddington said. “Obviously, they’re working very hard.”

If the jury decides Clancy was criminally responsible for her actions, it could convict her of either murder or manslaughter. If she is acquitted, a judge could still order her confined to a mental health facility if an evaluation determines that she poses a danger to the public.

Clancy killed the children with exercise bands in their home's basement, then jumped from a second-floor window. She remains paralyzed from the waist down. Her lawyers say she heard a voice telling her to kill the children so she could end her own life.

Lindsay Clancy looks to her lawyer Kevin Reddington as the jury keeps deliberating at her murder trial at Plymouth Superior Court in Plymouth, Mass., Tuesday, Sept. 1, 2026. (Greg Derr/The Patriot Ledger via AP, Pool)

Lindsay Clancy looks to her lawyer Kevin Reddington as the jury keeps deliberating at her murder trial at Plymouth Superior Court in Plymouth, Mass., Tuesday, Sept. 1, 2026. (Greg Derr/The Patriot Ledger via AP, Pool)

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