HONG KONG SAR - Media OutReach - 28 May 2026 - Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), for over four decades the preeminent strategic gateway for fragrance and beauty brands into China, including Hong Kong SAR and Macao SAR, today announced its official partnership with Esxence and the launch of a dedicated campaign titled "The Eternal Path to China." Running from 3 to 6 June 2026 at Esxence 2026 in Milan, the campaign presents a comprehensive navigable roadmap for international fragrance brands —from niche artisan perfumers to established luxury heritage brands—seeking to enter or expand within one of the world's most dynamic and fast-growing fragrance markets.
For details: https://www.eternal.hk/the-eternal-path-to-china/
Downloadable Photo: https://drive.google.com/drive/folders/1awiWHa161_BbmFiJVdW_dE8gIm7imaJV?usp=sharing
A Flagship Seminar with Industry Leaders
The flagship session, "Paving the Way to China Fragrance Market," will take place on 5 June 2026 from 15:00 to 15:45 (CEST) at the Conference Hall on the Main Stage of Esxence 2026. A distinguished panel of industry experts will examine China's economic landscape and fragrance market, offering practical and insight-driven perspectives on successful market entry strategies. The confirmed speakers are Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited, and Ms. Cindy Chung, Director of General Affairs of Eternal Group.
Beyond the Seminar: A Full Suite of Brand Resources
Beyond the seminar, Eternal Group has curated a comprehensive suite of resources to equip brands with actionable intelligence and operational guidance. Six industry talks will be held at Business Lounge No. 8 with speakers from Hong Kong Productivity Council, PricewaterhouseCoopers, The Loops Hong Kong, as well as expertise from Eternal Group. Topics will cover regulatory compliance, emerging marketing trends, and brand storytelling tailored for Chinese consumers. One-on-one consultations will offer bespoke advisory sessions with Eternal Group's senior experts. In addition, attendees will have access to The China Market Entry Blueprint, a proprietary guide featuring market insights and consumer trend analysis, NMPA compliance pathways and formula testing requirements, localization best practices, as well as marketing, PR, and retail channel strategies across shopping malls, pop‑ups, and museums.
"For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market," said Ms Wendy Lau, Executive Director of Eternal Group."With 'The Eternal Path to China' at Esxence 2026, we are transforming complexity into clarity—providing strategic insights, trusted partnership and a clear pathway to market success. Whether a brand is taking its first step or strengthening its existing presence, we are here to guide its journey into the China market."
Registration & Inquiries
You are invited to attend the seminar, industry talks, and exclusive briefings. To register or schedule interviews with speakers or Eternal Group representatives, please contact the PR & Corporate Communication Department at ccd@eternal.hk. To register for the seminar, please visit: https://bit.ly/3PRfOrM.
Remarks:
To access both the Conference Hall and Business Lounge, please purchase a standard Esxence ticket on VivaTicket.com. The ticket includes exhibition access (first 3 days are open to industry professionals only; the final day is open to the public). Consumers may register by contacting: events@equipemilano.com.
Hashtag: #EternalGroup
The issuer is solely responsible for the content of this announcement.
About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited (Eternal Group) is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, it conducted product distribution and market deployment for a total of 75 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. Website: www.eternal.hk
*Data source: Frost & Sullivan
About Esxence
Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research. An exhibition area dedicated to excellence, together with a rich and interesting calendar of meetings and events, which offer to the public – last edition reached more than 10,000 attendees – a unique and unmissable experience. Website: http://esxence.com
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Company brings forward its Bracell 2030 target and strengthens social impact through income generation and female empowerment in local communities
SINGAPORE - Media OutReach Newswire - 28 May 2026 - Bracell, one of the world's leading producers of dissolving and specialty pulp, exceeded in 2025 the target set to promote female entrepreneurship in surrounding communities by reaching 73% of its social impact business projects led by women. The result surpasses the 60% target established for 2030 and represents a significant increase compared to the 56% baseline recorded in 2020, highlighting the consistent evolution of the company's social strategy.
The results are part of Bracell's 2025 Sustainability Report, which consolidates the company's performance under its Bracell 2030 strategy, aligned with the United Nations Sustainable Development Goals (SDGs). The female entrepreneurship target is part of the Empowering Lives pillar, which focuses on income generation, productive inclusion, and strengthening women's leadership in the territories where the company operates.
The supported projects include small businesses, cooperatives, and local enterprises that receive technical training, access to support networks, and encouragement to formalise their operations. The early achievement of the target reflects both the expansion and the growing maturity of these initiatives over recent years.
"The Bracell 2030 Plan reflects our long-term commitment to a development model that combines environmental responsibility, social impact, and sustainable growth. Progress in female entrepreneurship demonstrates our ability to generate structural and lasting impact in communities"
In 2025, Bracell, a member of the RGE group of companies founded by Sukanto Tanoto, invested BRL 9.9 million in social projects, benefiting more than 159,000 people through initiatives focused on education, income generation, and citizenship, according to the 2025 Sustainability Report.
Dona Della and Social Transformation
The main driver of this impact is Dona Della, a Bracell Social project focused on fostering financial autonomy and boosting women-led businesses. In 2026, the programme reaches its third edition, expanding its reach to additional municipalities. With applications opening on May 20, the initiative will operate this year across two main pillars:
The first pillar consists of a hybrid training programme developed in partnership with Rede Mulher Empreendedora, offering individual mentoring sessions and potential access to seed capital. The second pillar, Dona Della Impulsiona, is an acceleration programme carried out in partnership with SEBRAE for participants who have completed the initial training. It provides consultancy support, networking opportunities, and participation in trade fairs and business events.
According to Francine Toledo Mendonça, Social Responsibility Coordinator at Bracell, the project offers not only a structured learning pathway for women entrepreneurs but also an essential support network for business growth. "Dona Della aims to broaden horizons, unlock potential, and create concrete opportunities for these women to move forward with greater confidence and autonomy in the entrepreneurial ecosystem. More than accelerating businesses, we are strengthening stories, trajectories, and new beginnings. Our commitment is that each woman recognises herself as the protagonist of her own journey," she emphasises.
Stories That Reflect Impact
Marta Rocha, 53, originally from Belo Horizonte, Minas Gerais, moved to the interior of São Paulo State in search of better living conditions and found a new opportunity through entrepreneurship. After years working in various roles, she learned how to sew through professional training projects and began doing small alterations with a simple sewing machine. "I bought my first machine for BRL 158, and I will never forget that," she recalls.
Participating in Dona Della, a Bracell-supported entrepreneurial training initiative focused on women's development in local communities, marked a turning point. Even though she did not win the award in the 2024 edition, Marta says she gained something even more valuable: knowledge and confidence. She expanded her activities, participated in business fairs and events—such as Facilpa and initiatives supported by Bracell—and structured her own business.
Today, Marta owns three industrial sewing machines and an overlock machine, produces her own pieces, and plans to expand her atelier, including organising a fashion show featuring dresses from her own brand, Marta Rocha. "My emotional and financial life was transformed. Today, I can see a future that once seemed impossible," she says.
Selma Arantes, a retired teacher, found a fresh start through handicrafts. Inspired by her mother, who also produced handmade items, she began making cloth dolls after retirement. What initially started as an emotional activity took on new meaning when she decided to invest in professional development.
By participating in Dona Della and other training initiatives in partnership with Bracell and Sebrae, Selma developed skills in management, planning, and brand positioning. She formalised her business as a micro-entrepreneur and structured her operations, resulting in approximately 80% financial growth in 2025. "I learned to recognise the value of my work and to position myself as a professional. It is never too late to learn and start again," she highlights.
Launched in 2023, Bracell 2030 brings together 14 goals across four pillars: Climate Action; Sustainable Landscapes and Biodiversity; Promoting Sustainable Growth; and Empowering Lives, reinforcing the company's commitment to shared value creation and sustainable development.
Hashtag: #RGE #Bracell #Brazil #femaleentrepreneurship #SDG #socialimpact
https://www.bracell.com
The issuer is solely responsible for the content of this announcement.
About Bracell
Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main mill operations in Brazil in Bahia and São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.
SINGAPORE - Media OutReach Newswire - 28 May 2026 - Bracell, one of the world's leading producers of dissolving and specialty pulp, exceeded in 2025 the target set to promote female entrepreneurship in surrounding communities by reaching 73% of its social impact business projects led by women. The result surpasses the 60% target established for 2030 and represents a significant increase compared to the 56% baseline recorded in 2020, highlighting the consistent evolution of the company's social strategy.
The results are part of Bracell's 2025 Sustainability Report, which consolidates the company's performance under its Bracell 2030 strategy, aligned with the United Nations Sustainable Development Goals (SDGs). The female entrepreneurship target is part of the Empowering Lives pillar, which focuses on income generation, productive inclusion, and strengthening women's leadership in the territories where the company operates.
The supported projects include small businesses, cooperatives, and local enterprises that receive technical training, access to support networks, and encouragement to formalise their operations. The early achievement of the target reflects both the expansion and the growing maturity of these initiatives over recent years.
"The Bracell 2030 Plan reflects our long-term commitment to a development model that combines environmental responsibility, social impact, and sustainable growth. Progress in female entrepreneurship demonstrates our ability to generate structural and lasting impact in communities"
In 2025, Bracell, a member of the RGE group of companies founded by Sukanto Tanoto, invested BRL 9.9 million in social projects, benefiting more than 159,000 people through initiatives focused on education, income generation, and citizenship, according to the 2025 Sustainability Report.
Dona Della and Social Transformation
The main driver of this impact is Dona Della, a Bracell Social project focused on fostering financial autonomy and boosting women-led businesses. In 2026, the programme reaches its third edition, expanding its reach to additional municipalities. With applications opening on May 20, the initiative will operate this year across two main pillars:
The first pillar consists of a hybrid training programme developed in partnership with Rede Mulher Empreendedora, offering individual mentoring sessions and potential access to seed capital. The second pillar, Dona Della Impulsiona, is an acceleration programme carried out in partnership with SEBRAE for participants who have completed the initial training. It provides consultancy support, networking opportunities, and participation in trade fairs and business events.
According to Francine Toledo Mendonça, Social Responsibility Coordinator at Bracell, the project offers not only a structured learning pathway for women entrepreneurs but also an essential support network for business growth. "Dona Della aims to broaden horizons, unlock potential, and create concrete opportunities for these women to move forward with greater confidence and autonomy in the entrepreneurial ecosystem. More than accelerating businesses, we are strengthening stories, trajectories, and new beginnings. Our commitment is that each woman recognises herself as the protagonist of her own journey," she emphasises.
Stories That Reflect Impact
Marta Rocha, 53, originally from Belo Horizonte, Minas Gerais, moved to the interior of São Paulo State in search of better living conditions and found a new opportunity through entrepreneurship. After years working in various roles, she learned how to sew through professional training projects and began doing small alterations with a simple sewing machine. "I bought my first machine for BRL 158, and I will never forget that," she recalls.
Participating in Dona Della, a Bracell-supported entrepreneurial training initiative focused on women's development in local communities, marked a turning point. Even though she did not win the award in the 2024 edition, Marta says she gained something even more valuable: knowledge and confidence. She expanded her activities, participated in business fairs and events—such as Facilpa and initiatives supported by Bracell—and structured her own business.
Today, Marta owns three industrial sewing machines and an overlock machine, produces her own pieces, and plans to expand her atelier, including organising a fashion show featuring dresses from her own brand, Marta Rocha. "My emotional and financial life was transformed. Today, I can see a future that once seemed impossible," she says.
Selma Arantes, a retired teacher, found a fresh start through handicrafts. Inspired by her mother, who also produced handmade items, she began making cloth dolls after retirement. What initially started as an emotional activity took on new meaning when she decided to invest in professional development.
By participating in Dona Della and other training initiatives in partnership with Bracell and Sebrae, Selma developed skills in management, planning, and brand positioning. She formalised her business as a micro-entrepreneur and structured her operations, resulting in approximately 80% financial growth in 2025. "I learned to recognise the value of my work and to position myself as a professional. It is never too late to learn and start again," she highlights.
Launched in 2023, Bracell 2030 brings together 14 goals across four pillars: Climate Action; Sustainable Landscapes and Biodiversity; Promoting Sustainable Growth; and Empowering Lives, reinforcing the company's commitment to shared value creation and sustainable development.
Hashtag: #RGE #Bracell #Brazil #femaleentrepreneurship #SDG #socialimpact
https://www.bracell.com
The issuer is solely responsible for the content of this announcement.
About Bracell
Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main mill operations in Brazil in Bahia and São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
