X Wallet Announces Edison Chen as New Brand Ambassador: AI Reborn Technology Revives the Millennium-Era Icon, Opens a Cross-Generational Dialogue

Automated AI Credit Approval Delivers Efficient Loan Experience, Unlocking the Potential of Digital Inclusive Finance

HONG KONG SAR - Media OutReach - 28 May 2026 - X Wallet, Hong Kong's leading smart financial services platform, is delighted to announce the official appointment of renowned Asian entertainer, artist, and entrepreneur Mr. Edison Chen as its brand ambassador for 2026 to 2027. To mark the occasion, X Wallet unveils its new cross-generational visual campaign. The centerpiece of this campaign lies in the cutting-edge use of "AI Reborn¹" technology, which flawlessly recreates Edison's iconic on-screen persona from the early 2000s. When the "Millennial Edison" engages in a time-defying dialogue with "the Mature and Stylish Edison in 2026," it not only sparks collective cultural resonance across the public but also simultaneously echoes X Wallet's hallmark AI-powered smart loan approval technology.

[Edison Chen: "Time and Money, Achieved in One Step!" — X Wallet 2026 AI Generation Campaign]

When Trendsetter Tells a FinTech "Encounter": The Intrinsic Resonance of Dual AI Empowerment

This campaign has garnered widespread attention across both the marketing and technology industries. According to the X Wallet team, collaborating with Edison Chen goes far beyond a conventional commercial endorsement; it stems from a profound alignment of core development philosophy. Edison's distinct personal style, along with his trend-setting foresight and relentless drive for breakthroughs, perfectly mirrors X Wallet's ongoing mission to revolutionize traditional lending experiences through innovative financial technology.

The deeper synergy lies in dual AI empowerment:

• Visual Dimension: Through "AI Reborn," Edison's look, vocal traits, and signature facial expressions from the early 2000s are meticulously reconstructed, making the impossible a reality and seamlessly enabling a cross-generational dialogue.
• FinTech Dimension: Seamlessly integrated with X Wallet's proprietary AI approval system, the campaign highlights the platform's ability to eliminate cumbersome manual reviews, delivering a fully automated, lightning-fast loan approval experience. The theme of "Dialogue Between Past And Future" symbolizes X Wallet's commitment to unlocking infinite possibilities for users through advanced AI innovation.

Redefining "Fast and Autonomous" for the New Generation

In the newly released commercial, Edison embodies decisiveness and confidence — qualities modern individuals aspire to when facing life's choices. X Wallet aims to inspire the market with the empowering message: "Take control of your finances, embrace life's challenges without fear." Powered by advanced AI, users can submit applications via the X Wallet app, enjoying a seamless, convenient experience without the need for physical presence. This perfectly aligns with Hong Kong's fast-paced digital lifestyle, encapsulated in the campaign's core message: "Time and Money, Yours at Once."

Mr. Mercer Ng, Marketing Director of X Wallet, remarked: "Edison has always been a cross-generational icon of trend culture. By leveraging cutting-edge AI technology to recreate his dashing persona from the millennial era across time and space, we are not only embarking on a daring visual aesthetic and artistic experiment but also reaffirming X Wallet's unwavering determination to pioneer innovation in financial technology.

We are immensely honored to collaborate with Edison on this year's trio of brand-conceptual blockbusters. Beyond the sensorially stunning main theme campaign, the public will also witness Edison's uniquely stylish performance in the 'mini-theater' ad series for X Wallet's two core products—'X Cash.AI' and 'X Loan'.

Just as the three commercials convey, technology shatters all conventional rules and boundaries. X Wallet's smart AI lending solutions are engineered to unlock maximum financial flexibility for our customers across both time and space. Looking ahead, we will continue to deepen the application of AI technology within inclusive finance, delivering a smoother and secure smart credit experience to the public."

X Wallet's new annual campaign will roll out across Hong Kong's prime commercial districts, including MTR stations, major social platforms, and streaming services, accompanied by limited-time promotional offers.

1. 1. Disclaimer on "AI Reborn Technology and Image Rights"

The "AI Reborn" technology used in X Wallet's 2026 campaign, encompassing the visual likeness, voice, and associated rights of Mr. Edison Chen during his youth, has been fully and formally authorized and confirmed by Mr. Edison Chen himself and the respective lawful copyright owners. The AI-generated imagery and audio are intended solely for X Wallet's brand image and annual promotional campaigns, and do not represent any political, social, or third-party stance. Any unauthorized third party is strictly prohibited from intercepting, reproducing, modifying, distributing, or utilizing these materials in any form for secondary AI model training or commercial purposes.

1. 1. Disclaimer on "Lightning-Fast Loan Approval"

According to internal statistics from 1 January 2026 to 31 March 2026, the average approval time for the X Cash.AI Loan was within 5 seconds. Approval time refers to the duration from the submission of a completed application to the completion of the A.I. system's assessment. Actual time required may vary depending on individual circumstances. The Company reserves the right of final approval; terms and conditions apply.

Hashtag: #XWallet

The issuer is solely responsible for the content of this announcement.

About X Wallet

Founded in 2014, Zero Finance is a Hong Kong-based FinTech enterprise specializing in inclusive finance and digital wealth management. The group integrates big data and AI algorithms into lending services, driving digital transformation in personal and commercial smart finance.

Its flagship mobile application, X Wallet, provides fully automated digital credit solutions tailored for the Hong Kong market. Powered by its proprietary AI-based smart approval system, the platform uses advanced data computation to deliver instantaneous automated credit assessments. Engineered around the diverse financial needs of users, X Wallet features two core intelligent credit products: "XLoan," which offers an ultra-fast experience paired with extended repayment terms, loan amount up to HK$1 Million¹; and "X Cash.AI," a highly flexible, fully app-driven solution characterized by zero human intervention, empowering users with instant approval², 24/7 on-demand borrowing and repayment³ alongside customizable credit lines.

Zero Finance is a member of the Hong Kong Professional Lenders Association and has received multiple industry accolades, including the e-Brand Awards – The Best FinTech App and Excellence Awards – Excellence in Innovative FinTech App.

Official Website: https://www.xwallet.hk/en/

¹ Approval subject to individual circumstances and Company discretion.
² Avg. A.I. approval time within 5s (based on internal stats 1/1/26–31/3/26). Actual time depends on individual circumstances. Final approval subject to the Company's discretion.
³Excludes maintenance; actual time varies by case. Final approval subject to individual circumstances and Company discretion. T&Cs apply.

Licensed Company Information:
Zero Finance Hong Kong Limited | Money Lender License No.: 0666/2025
Customer Service Hotline: 2531 0333
Warning: You have to repay your loans. Don't pay any intermediaries.
Subsidiary of Zero Fintech Group Limited (00093.HK).

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X Wallet Announces Edison Chen as New Brand Ambassador: AI Reborn Technology Revives the Millennium-Era Icon, Opens a Cross-Generational Dialogue

X Wallet Announces Edison Chen as New Brand Ambassador: AI Reborn Technology Revives the Millennium-Era Icon, Opens a Cross-Generational Dialogue

HONG KONG SAR - Media OutReach - 28 May 2026 - Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), for over four decades the preeminent strategic gateway for fragrance and beauty brands into China, including Hong Kong SAR and Macao SAR, today announced its official partnership with Esxence and the launch of a dedicated campaign titled "The Eternal Path to China." Running from 3 to 6 June 2026 at Esxence 2026 in Milan, the campaign presents a comprehensive navigable roadmap for international fragrance brands —from niche artisan perfumers to established luxury heritage brands—seeking to enter or expand within one of the world's most dynamic and fast-growing fragrance markets.

For details: https://www.eternal.hk/the-eternal-path-to-china/

Downloadable Photo: https://drive.google.com/drive/folders/1awiWHa161_BbmFiJVdW_dE8gIm7imaJV?usp=sharing

A Flagship Seminar with Industry Leaders

The flagship session, "Paving the Way to China Fragrance Market," will take place on 5 June 2026 from 15:00 to 15:45 (CEST) at the Conference Hall on the Main Stage of Esxence 2026. A distinguished panel of industry experts will examine China's economic landscape and fragrance market, offering practical and insight-driven perspectives on successful market entry strategies. The confirmed speakers are Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited, and Ms. Cindy Chung, Director of General Affairs of Eternal Group.

Beyond the Seminar: A Full Suite of Brand Resources

Beyond the seminar, Eternal Group has curated a comprehensive suite of resources to equip brands with actionable intelligence and operational guidance. Six industry talks will be held at Business Lounge No. 8 with speakers from Hong Kong Productivity Council, PricewaterhouseCoopers, The Loops Hong Kong, as well as expertise from Eternal Group. Topics will cover regulatory compliance, emerging marketing trends, and brand storytelling tailored for Chinese consumers. One-on-one consultations will offer bespoke advisory sessions with Eternal Group's senior experts. In addition, attendees will have access to The China Market Entry Blueprint, a proprietary guide featuring market insights and consumer trend analysis, NMPA compliance pathways and formula testing requirements, localization best practices, as well as marketing, PR, and retail channel strategies across shopping malls, pop‑ups, and museums.

"For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market," said Ms Wendy Lau, Executive Director of Eternal Group."With 'The Eternal Path to China' at Esxence 2026, we are transforming complexity into clarity—providing strategic insights, trusted partnership and a clear pathway to market success. Whether a brand is taking its first step or strengthening its existing presence, we are here to guide its journey into the China market."

Registration & Inquiries

You are invited to attend the seminar, industry talks, and exclusive briefings. To register or schedule interviews with speakers or Eternal Group representatives, please contact the PR & Corporate Communication Department at ccd@eternal.hk. To register for the seminar, please visit: https://bit.ly/3PRfOrM.

Remarks:

To access both the Conference Hall and Business Lounge, please purchase a standard Esxence ticket on VivaTicket.com. The ticket includes exhibition access (first 3 days are open to industry professionals only; the final day is open to the public). Consumers may register by contacting: events@equipemilano.com.

Hashtag: #EternalGroup

The issuer is solely responsible for the content of this announcement.

About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)

Eternal Beauty Holdings Limited (Eternal Group) is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, it conducted product distribution and market deployment for a total of 75 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. Website: www.eternal.hk

*Data source: Frost & Sullivan

About Esxence

Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research. An exhibition area dedicated to excellence, together with a rich and interesting calendar of meetings and events, which offer to the public – last edition reached more than 10,000 attendees – a unique and unmissable experience. Website: http://esxence.com

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