Named a Leader in Endpoint Protection Platforms 21 times in a row
HONG KONG SAR - Media OutReach Newswire - 28 May 2026 - TrendAI™, the enterprise AI security leader from Trend Micro Incorporated (TYO: 4704; TSE: 4704), has announced that it has been recognized 21 consecutive times as a Leader in Endpoint Protection Platforms* by Gartner. No other vendor has been named a Gartner Magic Quadrant Leader for 21 times in this category.
Rachel Jin, Head of TrendAI™: "To us, the latest recognition from Gartner reflects the excellence we strive for in everything we build. Our strategic vision, commitment to our customers, human expertise, and innovation in AI security are all critical components to our success."
In the accompanying EPP Critical Capabilities document**, TrendAI™ scored the highest in two of the three use cases (Workspace Security, On-premises Endpoint Protection Management) among all vendors and scored second highest in the third (Core Endpoint Protection).
What we believe this means for TrendAI™ customers
- Secure with confidence and proven intelligence: Drive faster, more precise protection with comprehensive threat intelligence from the TrendAI™ Zero Day Initiative™ (ZDI), the world's largest vendor-agnostic bug bounty program. Inform and empower teams to prevent threats up to 96 days before the first patch by accessing pre-disclosure vulnerability reporting.
- Get complete visibility with one platform: Simplify and scale your security operations with TrendAI Vision One™ by unifying solutions, tools, and dashboards. Outpace adversaries with powerful integrated cyber risk exposure management, XDR, and endpoint protection capabilities driven by AI to visualize, prioritize, and mitigate risk proactively. Close exposure gaps faster while cutting through alert noise, breaking silos, and reducing cost.
- Achieve full-spectrum protection and compliance: Every endpoint. Every environment. Stay proactively secure with the broad protection your audit team needs while avoiding coverage gaps. Most enterprises run hybrid estates: cloud, on-premises, legacy OS, air-gapped OT, and virtual desktops. Cover them all under one policy framework. Achieve compliance across deployment models, reducing the risk of exceptions that create audit findings.
- Outpace adversaries and AI-powered threats: TrendAI Vision One™ is built to evolve with the threat landscape, delivering endpoint-native capabilities that integrate seamlessly into the broader platform. Recent enhancements in data security, attack path mapping, and adaptive protection directly address what we're hearing from EPP customers today. And we're looking ahead to the challenges shaping the future of cybersecurity.
Customers want technology partners they can trust. TrendAI Vision One™ converges protection across endpoint, AI, email, cloud, network, identity, mobile, OT, and IoT. Leveraging AI-driven detection, correlation, and response across the entire attack surface, enables customers to secure their organizations faster and more proactively.
Tom Petkoff, Senior Network Manager at Step2: "If I were spending all my time on these conventional threats, like phishing attacks and ransomware, I would not be concentrating on the higher priorities like threats from AI. With [TrendAI™] in my arsenal, I can concentrate on the bigger picture."
*Gartner, Magic Quadrant for Endpoint Protection Platforms, Deepak Mishra, Evgeny Mirolyubov, Nikul Patel, 27 May 2026
**Gartner, Critical Capabilities for Endpoint Protection Platforms, Nikul Patel, Evgeny Mirolyubov, Deepak Mishra, 27 May 2026
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates. .
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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About TrendAI™
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data. Global Fortune 500 companies rely on TrendAI™ to cut risk and stop threats up to three months earlier, powered by world-leading threat and attack intelligence. Through deep ecosystem partnerships with market leaders like NVIDIA, Anthropic, AWS, Google, and Microsoft, TrendAI™ empowers your organization to securely drive forward at the speed of AI. AI Fearlessly. Learn more at trendaisecurity.com.
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HONG KONG SAR - Media OutReach - 28 May 2026 - Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), for over four decades the preeminent strategic gateway for fragrance and beauty brands into China, including Hong Kong SAR and Macao SAR, today announced its official partnership with Esxence and the launch of a dedicated campaign titled "The Eternal Path to China." Running from 3 to 6 June 2026 at Esxence 2026 in Milan, the campaign presents a comprehensive navigable roadmap for international fragrance brands —from niche artisan perfumers to established luxury heritage brands—seeking to enter or expand within one of the world's most dynamic and fast-growing fragrance markets.
For details: https://www.eternal.hk/the-eternal-path-to-china/
Downloadable Photo: https://drive.google.com/drive/folders/1awiWHa161_BbmFiJVdW_dE8gIm7imaJV?usp=sharing
A Flagship Seminar with Industry Leaders
The flagship session, "Paving the Way to China Fragrance Market," will take place on 5 June 2026 from 15:00 to 15:45 (CEST) at the Conference Hall on the Main Stage of Esxence 2026. A distinguished panel of industry experts will examine China's economic landscape and fragrance market, offering practical and insight-driven perspectives on successful market entry strategies. The confirmed speakers are Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited, and Ms. Cindy Chung, Director of General Affairs of Eternal Group.
Beyond the Seminar: A Full Suite of Brand Resources
Beyond the seminar, Eternal Group has curated a comprehensive suite of resources to equip brands with actionable intelligence and operational guidance. Six industry talks will be held at Business Lounge No. 8 with speakers from Hong Kong Productivity Council, PricewaterhouseCoopers, The Loops Hong Kong, as well as expertise from Eternal Group. Topics will cover regulatory compliance, emerging marketing trends, and brand storytelling tailored for Chinese consumers. One-on-one consultations will offer bespoke advisory sessions with Eternal Group's senior experts. In addition, attendees will have access to The China Market Entry Blueprint, a proprietary guide featuring market insights and consumer trend analysis, NMPA compliance pathways and formula testing requirements, localization best practices, as well as marketing, PR, and retail channel strategies across shopping malls, pop‑ups, and museums.
"For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market," said Ms Wendy Lau, Executive Director of Eternal Group."With 'The Eternal Path to China' at Esxence 2026, we are transforming complexity into clarity—providing strategic insights, trusted partnership and a clear pathway to market success. Whether a brand is taking its first step or strengthening its existing presence, we are here to guide its journey into the China market."
Registration & Inquiries
You are invited to attend the seminar, industry talks, and exclusive briefings. To register or schedule interviews with speakers or Eternal Group representatives, please contact the PR & Corporate Communication Department at ccd@eternal.hk. To register for the seminar, please visit: https://bit.ly/3PRfOrM.
Remarks:
To access both the Conference Hall and Business Lounge, please purchase a standard Esxence ticket on VivaTicket.com. The ticket includes exhibition access (first 3 days are open to industry professionals only; the final day is open to the public). Consumers may register by contacting: events@equipemilano.com.
Hashtag: #EternalGroup
The issuer is solely responsible for the content of this announcement.
About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited (Eternal Group) is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, it conducted product distribution and market deployment for a total of 75 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. Website: www.eternal.hk
*Data source: Frost & Sullivan
About Esxence
Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research. An exhibition area dedicated to excellence, together with a rich and interesting calendar of meetings and events, which offer to the public – last edition reached more than 10,000 attendees – a unique and unmissable experience. Website: http://esxence.com
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