Fresha Launches a New Era of Personalized Discovery for Beauty and Wellness with Customizable Service Portfolios

LONDON--(BUSINESS WIRE)--May 29, 2026--

Fresha, the world’s leading AI-powered booking platform for beauty and wellness, is further expanding its Marketplace capabilities, introducing a new era of personalization, discovery, and customization features designed to help businesses showcase their identity and services, connect more meaningfully with clients, and convert inspiration directly into bookings.

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A big part of that evolution is Service Portfolios, a new capability that transforms every Fresha Marketplace profile into a dynamic, shoppable showcase of a business’s work, aesthetic, and expertise. Built around the increasingly visual nature of modern beauty and wellness discovery, Service Portfolios allows businesses to upload curated imagery directly to their Marketplace profile and connect every image to the exact service it represents. Clients can browse, save, and interact with imagery in a way that feels far more immersive and familiar to modern consumer behaviour, drawing inspiration from visual-first social platforms such as Instagram and Pinterest, while also allowing looks, treatments, and services to be shared externally with friends and family. Each image surfaces a fully integrated Book Now call-to-action, allowing clients to move seamlessly from inspiration to confirmed appointment in a single tap.

Today, Fresha supports more than 130,000 partner businesses across over 120 countries, facilitating more than 35 million appointments every month and processing more than $1.4 billion in monthly appointments value (GMV). As the company continues evolving into a fully connected operating system for the global selfcare industry, these latest platform expansions represent another major step toward building the most personalized, discovery-led, and visually immersive platform in beauty and wellness. By combining marketplace discovery, visual commerce, advanced customization, operational sophistication, and integrated booking infrastructure within a single ecosystem, Fresha is further strengthening its position as the world’s leading beauty and wellness booking platform, while continuing to build one of the most powerful and feature-rich marketplaces in the global selfcare industry.

These latest Marketplace expansions reflect a broader evolution happening across the beauty and wellness industry where discovery is becoming increasingly visual, creator-led, and platform-driven. As reported by notable industry publications, including Vogue Business, consumers are increasingly turning to platforms such as TikTok and Instagram to discover their next haircut, aesthetic treatment, nail artist, wellness experience, or skincare specialist, with visual-first content now playing a central role in beauty discovery and purchasing behaviour. In an industry where visual trust now heavily influences decision-making, clients are no longer simply booking treatments but actively searching for professionals whose work, style, results, and identity align with their own. As a result, it has become increasingly important for businesses to showcase their work, aesthetic, expertise, and brand identity in ways that feel authentic, personalized, and visually engaging long before a booking is ever made.

While many booking platforms continue operating through static menus and transactional scheduling experiences, Fresha is continuing to expand the role its platform plays in helping businesses express themselves, differentiate their offering, and build stronger client relationships before an appointment even begins.

Portfolio imagery now appears directly throughout a venue’s booking journey, surfacing alongside services within menus and treatment flows so clients can browse real outcomes and signature styles rather than text descriptions alone. The result is a significantly more immersive, intuitive, and confidence-led booking experience that helps businesses turn their everyday work into one of their most powerful acquisition and conversion tools.

This extends naturally into team showcasing through Fresha’s new Professional Profiles functionality, giving every team member a dedicated identity across the Marketplace complete with bios, spoken languages, ratings, reviews, social links, and portfolio imagery. When professionals upload images to their own profiles, those images can automatically surface across the business’s broader Marketplace presence, creating a collective showcase of talent across the venue. Clients can browse professionals individually before booking, helping create a more transparent, trust-led, and highly personalized booking experience that feels significantly more immersive than traditional appointment flows. Owners also maintain full control over which professionals are featured, allowing them to spotlight senior stylists, support emerging talent, rotate seasonal campaigns, or strategically position specific services and specialists.

Together, these features push the Fresha Marketplace far beyond transactional booking infrastructure and closer toward a discovery-led ecosystem where businesses, professionals, and clients can connect through creativity, expertise, identity, and personal preference.

For enterprise and multi-location businesses, these capabilities introduce a far more sophisticated level of operational flexibility and brand consistency across large teams and complex service environments. Enterprise operators can standardize how services and professionals are presented across multiple venues while still allowing individual teams and locations to maintain their own identity, specialties, and localized client experience. The result is a platform that supports scale without sacrificing personalization, something increasingly critical across modern beauty and wellness groups.

At the same time, these platform additions are equally meaningful for independent professionals and smaller businesses, many of whom rely heavily on visual discovery, reputation, and repeat clientele to grow sustainably. By giving smaller businesses access to highly customizable portfolios, professional branding tools, integrated discovery features, and enterprise-grade operational infrastructure within a single platform, Fresha continues to help level the playing field for businesses competing in an increasingly digital-first industry.

Together, Service Portfolio and Professional Profiles reflect a much broader platform evolution at Fresha, one focused not only on operational excellence, but on helping businesses create richer, more personalized, and more differentiated client experiences at every stage of the journey.

That momentum is already visible across the platform, with Service Portfolio adoption growing rapidly week over week and image uploads increasing by 42%, as businesses invest more heavily in showcasing their services through richer visual content and more detailed client-facing profiles.

“The beauty and wellness industry has always been deeply personal, visual, and experience-led, and we believe the technology powering it should reflect that,” says William Zeqiri, CEO and Founder of Fresha.

“This broader platform evolution is about giving businesses significantly more control over how they present themselves, how clients discover them, and how experiences are delivered across the platform. Whether it’s a single independent professional or a global enterprise brand, we want Fresha to provide the flexibility, sophistication, and personalization businesses need to build stronger relationships with clients and continue growing.”

As Fresha continues expanding its infrastructure across scheduling, payments, AI-powered communication, marketplace discovery, and business operations, the company is further cementing its position as the platform powering the next generation of beauty and wellness businesses globally.

About Fresha

Fresha is the world's leading AI-powered booking platform for beauty and wellness, trusted by over 140,000 partner businesses across more than 120 countries. Its fully integrated ecosystem spans scheduling, payments, marketing, team management, and a global consumer marketplace, giving beauty and wellness businesses everything they need to operate, grow, and scale. The Fresha Marketplace connects millions of consumers with salons, spas, barbershops, and wellness studios worldwide, with over one million monthly downloads and more than $1.4 billion in monthly transaction value. To learn more, visit fresha.com.

Fresha Launches a New Era of Personalized Discovery for Beauty and Wellness with Customizable Service Portfolios

A federal judge has temporarily blocked any payouts from the Trump administration’s $1.8 billion “anti-weaponization” settlement fund.

Meanwhile, former Attorney General Pam Bondi is testifying before House lawmakers investigating Jeffrey Epstein’s sexual abuse cases, a long-awaited appearance that brings fresh scrutiny of the administration’s botched release of the Epstein case files.

Here's the latest:

A federal judge has temporarily blocked Trump’s administration from paying any claims through a new $1.776 billion settlement fund for Trump allies who believe they were victims of a weaponized government.

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, on Friday also barred the government from moving forward with the fund’s creation while litigation is pending to challenge it.

The judge scheduled a June 12 hearing for arguments on whether to extend the order blocking payouts from an “Anti-Weaponization Fund,” which the government created to resolve Trump’s lawsuit against the Internal Revenue Service over the leak of his tax returns.

The fund has created a fierce backlash since it was announced last week, with even Republicans pressing acting Attorney General Todd Blanche over the eligibility considerations and the possibility that even violent rioters at the U.S. Capitol on Jan. 6, 2021, would be free to seek compensation.

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The former attorney general is appearing before House lawmakers as they investigate how the government has handled the investigations into Jeffrey Epstein.

Bondi was ousted as attorney general last month, but her in her previous testimony to Congress she has been defiant in the face of lawmakers’ questions about how the Department of Justice handled the release of case files on Epstein. She is also accompanied today by Department of Justice officials — an arrangement Democrats have criticized.

Several survivors of Epstein’s abuse also appeared outside the House office room where the interview is happening behind closed doors. They pressed the committee chair, Republican Rep. James Comer, to closely question Bondi.

“We want justice for the survivors, we do,” Comer told them.

Democrats may be in a more celebratory mood than usual as they gather Friday in South Carolina, a state led almost entirely by Republicans.

The party is holding events days after the GOP-led state Senate shot down an effort backed by President Donald Trump to redraw House district lines to help Republicans this fall. That move was aimed at ousting longtime Rep. Jim Clyburn, the state’s lone congressional Democrat and a party powerbroker who’s been in office since 1993.

Friday’s gatherings kick off with the Blue Palmetto Dinner, an annual party fundraiser that typically showcases potential presidential contenders and the party’s national figures. Kentucky Gov. Andy Beshear will be the headliner.

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Former Attorney General Pam Bondi is testifying before House lawmakers investigating Jeffrey Epstein’s sexual abuse cases, a long-awaited appearance that brings fresh scrutiny of the administration’s botched release of the Epstein case files.

Bondi was defiant in previous public testimony when she was confronted by lawmakers about the Epstein investigation. It’s unclear whether she’ll bring the same approach Friday, now that she is no longer in charge of the Justice Department. The session will be held behind closed doors.

The transcribed interview will give lawmakers a chance to dig for information on the Trump administration’s handling of the Epstein files and other related matters, including the prison sentence of his former girlfriend and confidant, Ghislaine Maxwell. The Justice Department moved Maxwell to a prison camp in Texas last August.

“I think she absolutely could clear up many missing pieces if she wanted to,” said Rep. Yassamin Ansari, an Arizona Democrat on the House Oversight Committee. “Now it’s a question of whether or not she is willing to be transparent.”

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A federal judge has declined to halt Trump’s executive order creating a federal voter list and limiting mail voting, clearing the way for potential sweeping changes in how American elections are run shortly before this year’s midterm elections.

U.S. District Judge Carl Nichols, a Trump appointee in Washington, late Wednesday rejected the request by Democrats and civil rights groups that had argued Trump’s order would likely be found unconstitutional because the states and Congress, not the president, have the power to set election rules. Nichols agreed with the Republican Trump administration’s contention that it was too early to block the order because it has yet to be implemented.

Nichols’ ruling leaves the door open for further challenges when the Trump administration moves to implement the president’s directive. A separate lawsuit seeking to block the executive order is underway in Boston. No matter how rapidly the administration acts, no voting changes are expected during primary elections, which continue into next month.

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Treasury Secretary Scott Bessent said Thursday that his department has prepared the design for a $250 bill featuring Trump, anticipating the passage of stalled legislation in Congress to put the president on a new denomination of legal tender.

Bessent said at the White House that authorizing the new currency will be up to lawmakers on Capitol Hill, but that “we’ve created the bill” because “we have to be prepared.”

The secretary downplayed the idea that the administration is pushing the matter, despite Trump’s penchant for infusing his name and likeness across the nation’s capital and into the observances of the 250th anniversary of the Declaration of Independence. Yet he also insisted there is nothing inappropriate about Trump’s visage being part of the seminal national celebration.

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The top federal prosecutor in Chicago denied Thursday evening that his office had opened an investigation into E. Jean Carroll, the longtime advice columnist who has said Trump sexually assaulted her 30 years ago, hours after multiple news organizations reported that the Justice Department was investigating whether she had lied during the course of civil litigation against Trump.

The Associated Press and other news organizations, citing anonymous sources, reported that the federal prosecutors’ office in Chicago had opened an investigation into Carroll.

But Andrew Boutros, the U.S. attorney for the Northern District of Illinois, issued a statement roughly 24 hours after the first report was published saying that his office “has not opened — and has never opened — a criminal investigation into E. Jean Carroll.”

A person familiar with the matter, who spoke on condition of anonymity to discuss an ongoing investigation, initially told the AP on Thursday morning that investigators were focused on Carroll but later clarified that the actual focus was on a nonprofit that had helped fund her case.

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U.S. and Iranian negotiators reached a tentative agreement Thursday to extend the ceasefire in the 3-month-old war by 60 days and start a new round of talks on Iran’s nuclear program, according to a U.S. official familiar with the matter.

Iran did not immediately confirm any deal. Vice President JD Vance on Thursday evening confirmed there was a tentative agreement, but said it was unclear if Trump would approve it.

“It’s hard to say exactly when or if the president’s going to sign,” Vance told reporters.

He added: “We’re going back and forth on a couple of language points.”

The emerging memorandum of understanding came as the fragile ceasefire in the war between the U.S. and Iran appeared to be wavering. The latest flare-up in fighting happened less than a day earlier, when Kuwait intercepted missiles fired from Iran, according to U.S. Central Command.

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— Aamer Madhani, Jon Gambrell, Michelle L. Price and Sam Metz

Equipment is seen being constructed on the South Lawn of the White House, Thursday, May 28, 2026, in Washington for a future UFC mixed martial arts fight to be held on June 14 as part of America 250 celebrations. (AP Photo/Manuel Balce Ceneta)

President Donald Trump speaks during a Cabinet meeting at the White House, Wednesday, May 27, 2026, in Washington. (AP Photo/Jacquelyn Martin)

President Donald Trump departs Walter Reed National Military Medical Center, Tuesday, May 26, 2026, in Bethesda, Md. (AP Photo/Alex Brandon)