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Haitians switch soccer allegiances from Brazil as 'Grenadiers' end World Cup drought

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Haitians switch soccer allegiances from Brazil as 'Grenadiers' end World Cup drought
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Haitians switch soccer allegiances from Brazil as 'Grenadiers' end World Cup drought

2026-06-01 15:10 Last Updated At:15:20

PORT-AU-PRINCE, Haiti (AP) — Soccer fans in Haiti have for decades gathered in front of televisions and radios to support Brazil in every World Cup. But not this year.

Haiti has qualified for the global tournament for the first time since 1974, and the excitement is brimming. Spontaneous soccer games are erupting on dusty lots while shirts emblazoned with the country’s team players are sold at a growing number of street corners.

Haiti 's national team — known as the ‘Grenadiers’ — will start the tournament in Group C along with Morocco, Scotland and ... Brazil. It will face its longtime soccer idol at the Philadelphia Stadium on June 19.

“My favorite team is Brazil, but my country is in the World Cup. Brazil is on the sidelines,” Guerier Lima, 16, said with a grin. He recently played soccer on a potholed street in the capital, Port-au-Prince, wearing a sneaker on one foot and a plastic slide on the other, eager to score between rocks serving as goalposts.

He wore a Brazilian jersey emblazoned with the number 10, a replica of the shirt worn by soccer greats including Pelé, Neymar and Ronaldinho.

“I would like to be Duckens Nazon, representing Haiti in tournaments,” Lima said referring to Haiti's top scorer. “My family can’t afford to send me to a club to pay for my training, but I’m working my way into a club somehow.”

Lima said he likes Kaká, a retired Brazilian footballer, but his favorite player is Nazon, a forward with Iran’s Esteghlal Football Club.

“Brazil is good,” Lima said, “but I’m going to stand by my Haitian brothers.”

Widespread hunger, grinding violence and concern about a surge in gang violence is being set aside, however fleetingly, as Haiti cheers on its team.

Prophète Ismeus, a 52-year-old broker, scanned the replica soccer shirts on sale on a dusty street corner in Port-au-Prince. Unable to afford a $13 shirt, he settled for a $1 plastic bracelet in Haiti’s red-and-blue flag colors.

“I’m showing my support for Haiti in the best way I can,” he said. “I’m hoping Haiti will beat Brazil.”

Ismeus said he would return to the street stall when he has more money to buy a small flag “so I can wave it in the air when Haiti scores against Brazil.”

Fitho Joseph, a street vendor who sells replica soccer shirts, said he stopped supporting Brazil as soon as Haiti qualified.

“Even if a family has 10 people, everyone should wear a jersey,” he said.

Wilkerson Daromain, 33, agreed.

“Wearing the jersey is a message of hope that I send to each of the Grenadiers who will fight for us and for Haiti — a message that there is still life here and that we must keep going,” he said. “We are living in very difficult circumstances, but the Grenadiers have given us hope, and we, too, must give them hope.”

The rallying cry of Haiti’s soccer fans is “Grenadye, alaso!” — meaning “Troops, attack!” — which originated in the revolutionary era when Haiti became the world’s first Black republic.

Mario Etienne, 15, said it will be his first time witnessing his country at the World Cup, with Haiti last qualifying in 1974.

“This is a national gathering,” he said. “If there’s no power, I will be somewhere on the street or at a friend’s house watching it.”

Claudy Denis, 14, expects to do the same. “We can’t be in the stadium where they are, but we will watch them on TV,” he said with a wide smile. “Of the three games that they’re playing, I’m not going to miss a single one.”

Haitians have long revered Brazil’s team, with the love affair for many starting during the 1982 World Cup, where captain Sócrates led a team which included Zico, Falcão and Toninho Cerezo.

Their support for the team only grew in 2004 when Brazil led a U.N. peacekeeping force in Haiti. It organized a game to promote peace in the Caribbean country, which was still reeling from a violent rebellion that ousted former President Jean-Bertrand Aristide.

Thousands of Haitians ran beside an armored convoy that ferried Brazilian greats including Ronaldo and Roberto Carlos to a stadium in Port-au-Prince.

“It was impressive how there were people the whole way from the airport to here, everybody chanting, ‘Brazil! Brazil!’” Roberto Carlos told The Associated Press that day.

Haiti lost 6-0, but no matter. Haitian fans waved Brazilian flags and celebrated the game.

It was only one of a handful of games between Haiti and Brazil, with the South American country pummeling the Caribbean team 7-1 during a 2016 Copa America match.

Yvenson Luxama, a 34-year-old street vendor, said he expects Haiti to attack Brazil “like a tiger.”

“I will watch the game, definitely,” he said, adding that he will still close his eyes whenever Brazil attacks Haiti.

But the World Cup and Haiti’s upcoming games don’t mean much to Jean-Paul Jean Pierre, a 29-year-old street vendor who recently began selling team shirts and flags. “I’m here to make a living, not love any teams,” he said.

Pierre is among the more than 1.4 million Haitians displaced by gang violence and lives in a cramped, makeshift shelter with his partner and two children, whom he struggles to feed.

“Making money, that’s what interests me,” he said. “I wish there was a World Cup every year, so that I can continue to survive.”

Coto reported from San Juan, Puerto Rico. Associated Press videographer Pierre-Richard Luxama in Port-au-Prince, Haiti, contributed to this report.

Children play soccer with a plastic ball in the Pétion-Ville neighborhood of Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

Children play soccer with a plastic ball in the Pétion-Ville neighborhood of Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

A pedestrian walks past flags and soccer jerseys for sale in a street in Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

A pedestrian walks past flags and soccer jerseys for sale in a street in Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

Children play soccer with a plastic ball in the Pétion-Ville neighborhood of Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

Children play soccer with a plastic ball in the Pétion-Ville neighborhood of Port-au-Prince, Haiti, Wednesday, May 27, 2026. (AP Photo/Odelyn Joseph)

BASEL, Switzerland--(BUSINESS WIRE)--Jun 1, 2026--

Ascensia Diabetes Care, a global diabetes care company and subsidiary of PHC Holdings Corporation (TSE 6523), today announced the launch of CONTOUR®COMFORT pen needles, further strengthening its CONTOUR® portfolio with a solution that improves the everyday injection experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260601917225/en/

“With CONTOUR COMFORT pen needles, we are addressing a very practical and important part of diabetes management,” said Peter Bodlund, President and Chief Executive Officer of Ascensia Diabetes Care. “By focusing on usability, stability and consistency, we aim to support people in administering insulin more confidently in their daily routine, while building on the trusted performance associated with the CONTOUR® brand.” 1

CONTOUR COMFORT pen needles have been developed to support ease of use in daily therapy. They combine advanced 5-bevel tip technology and ergonomic design to maximize comfort and stability during injections for patients and healthcare professionals. 1,2

A key feature is the unique hexagonal needle base designed with anti-tilt , which improves stability by dispersing pressure across a larger surface area, while also reducing risk of intramuscular injections. Patients benefit from greater stability and depth control, helping insulin get where it needs to go. Together, these features are designed to improve user experience during the injection process. 1,3

CONTOUR COMFORT pen needles are compatible with widely used pen injector devices.

The product will be available through pharmacies and other approved healthcare distribution partners, starting in Germany, Austria, and Switzerland on June 1, 2026, with further roll-out across various countries planned over the next two years.

Notes for Editors

1 Liu, Y., et al. Int J Biomed Eng, June 2024, Vol 47 No. 3
2 Heinemann L. et al. Journal of Diabetes Science and Technology 2023, Vol 17(2) 449-457
3 Mannucci, E. et al. Acta Diabetologica (2025) 62:1371-1393

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global company focused entirely on helping people with diabetes. Our mission is to empower those living with diabetes through innovative solutions that simplify and support their daily management.

Ascensia is home to the world-renowned CONTOUR® portfolio of blood glucose monitoring systems. Our products combine advanced technology with user-friendly functionality to help people with diabetes manage their condition and make a positive difference to their lives. As a trusted partner in the diabetes community, we collaborate closely with healthcare professionals and other partners to ensure our products meet the highest standards of accuracy, precision and reliability, and that we conduct our business compliantly and with integrity.

Ascensia is a member of PHC Group and was established in 2016 through the acquisition of Bayer Diabetes Care by PHC Holdings Corporation. Ascensia products are sold in more than 90 countries, with direct commercial organizations in 29 countries worldwide.

For further information, please visit www.ascensia.com

About PHC Holdings Corporation

PHC Holdings Corporation (TSE 6523) is a global collection of healthcare companies with a mission of contributing to the health of society through healthcare solutions that have a positive impact and improve the lives of people. Its subsidiaries (referred to collectively as PHC Group) include PHC Corporation, Ascensia Diabetes Care, Epredia, LSI Medience Corporation, Wemex Corporation, and Mediford Corporation. Together, these companies develop, manufacture, sell and service solutions across diabetes management, healthcare solutions, life sciences and diagnostics. PHC Group’s consolidated net sales in FY2025 were JPY 364 billion with global distribution of products and services in more than 125 countries and regions. www.phchd.com

Ascensia Diabetes Care Expands CONTOUR® Portfolio with CONTOUR®COMFORT Pen Needles to Bring Greater Stability and Control to the Everyday Injection Experience

Ascensia Diabetes Care Expands CONTOUR® Portfolio with CONTOUR®COMFORT Pen Needles to Bring Greater Stability and Control to the Everyday Injection Experience

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