China is on track to become the world's largest travel economy, said Gloria Guevara, president and CEO of the World Travel and Tourism Council (WTTC), in a recent interview with the China Global Television Network.
The latest data from the WTTC shows that China's tourism sector is going through positive momentum, particularly marked by significant increase in inbound travel.
Guevara highlighted that China is outpacing the global average growth and leading the Asia Pacific region in the tourism sector.
"Travel and tourism grew four percent in average and China passed the 9.9 percent, which is more than double. The growth is significant. As I say, from our numbers it is the best performer in the world. It is growing at a different capacity. And also, the best performer region is the Asia Pacific, and China is actually helping the Asia Pacific to be the best performer in the world," she said.
The WTTC head applauded China's policy support and other key drivers behind its tourism boom, saying China is even "ahead of the game" in some aspects. "I think some of these policies are aligned with international policies, but some of them are ahead of the game. Let me give you one example -- the payment policies. I travel here with my family last summer. It was so easy to register as an example in Alipay and be able to pay for everything everywhere. I haven't seen that in other market. It's seamless, also, the experience of the trains, the airports, the policies that they have implemented and the use of technology I think is also helping China not only to catch up, but to leaf frog," she said.
Underlining the importance of a public-private collaboration in tourism development, Guevara said her organization predicts China would be in a leading spot in just a few years following the current trajectory.
"The public-private partnership is fundamental for the growth of travel and tourism. While the private sector creates a lot of the jobs and provides investments, that wouldn't be possible without the support from the governments. That's why we are forecasting that if China continues with the policies that they have implemented, and with this growth that we are forecasting in two, three years, China is going to be the biggest in the world," she said.
China on track to become world's biggest travel economy: WTTC CEO
A wide range of ecological and environmental protection activities were held in China to mark the World Environment Day on Friday, aimed at encouraging public participation in green transition across the country to build a beautiful China.
Jointly organized by Guangdong, Hong Kong, and Macao for the first time, the National Event on the Environment Day 2026 -- the national main event, released the 2025 China Ecological Environment Status Bulletin, outlining the leapfrog improvement in China's ecological environment quality over the past decade.
Meanwhile, various regions across China rolled out a rich variety of themed activities to engage wide public involvement in environmental protection.
In Beijing, the Ecological Culture Week kicked off, featuring interactive activities such as micro-sitcom creation and AI animation science popularization to spread ecological culture and green development concepts.
In the Xiong'an New Area, north China's Hebei Province, students and their parents collaborated to paint a 100-meter-long ecological scroll. Their works, centered on themes including lucid waters and lush mountains, water conservation, and garbage classification, helped deepen participants' ecological awareness.
Luzhou City in southwest China's Sichuan Province brought environmental education to real-world settings, holding small environmental protection classes at local sewage treatment plants and environmental protection image museums. Participants gained a firsthand appreciation of the hard work behind ecological governance through guided tours and film screenings.
Beyond individual cities, cross-regional collaboration also took center stage. Hangzhou in east China's Zhejiang Province and Huangshan in east China's Anhui Province jointly launched an ecological protection action, releasing over 10,000 black amur bream fry into the Qiandao Lake to help improve water quality.
Simultaneously, the two provinces initiated joint cross-provincial fishery law enforcement, further solidifying practical cooperation in trans-regional ecological management.
China celebrates the World Environment Day on June 5 every year, coinciding with the United Nations' global observance to promote global environmental awareness and action.
Diverse activities held across China to mark Environment Day
Diverse activities held across China to mark Environment Day
