LONDON--(BUSINESS WIRE)--Jun 11, 2026--
Five years after launching outside North America, Faire’s community of more than 100,000 retailers and 50,000 brands across 30+ countries in Europe, Australia, and New Zealand shows a retail sector that is innovating and thriving, well beyond the big cities.
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"It has been a phenomenal five years for Faire internationally, and the opportunity ahead has never been clearer,” said Olivier Buffon, VP and Head of International at Faire. “Europe represents a retail market comparable in scale to North America, and the challenges Faire was built to solve exist wherever independent retail exists. A global platform is more valuable for everyone, and we’re so proud to support businesses becoming more confident and more global in how they buy and sell.”
A Retailer Network Spanning Tens of Thousands of Towns
Independent retail is alive and well beyond the capital cities, with retailers spread across thousands of towns and communities. In its largest European markets, Faire retailers are located in:
Outside North America, retailers on Faire have formed over 1 million relationships with brands, collectively purchasing more than 22 million products.
Retailers Are Spending More and Coming Back More Frequently
As more retailers and brands join Faire, the experience improves for everyone — with deeper supply, better matching between retailers and brands, and more opportunities for growth. Across Faire’s international markets since 2022:
And the outcomes are real: more than 120 international brands have exceeded $1M in revenue on Faire.
Local-First Retail Is Scaling Across Borders
For many independent businesses, selling internationally has historically been costly and time-consuming. Faire’s international expansion has made cross-border B2B commerce accessible. As a result:
For businesses that once operated within the boundaries of a single market, this opens an entirely new frontier of commercial opportunity. Max Adorian, chief operating officer at Living Things, a UK-based health soda brand said: “Faire quickly became one of our top wholesale channels, helping us reach independent retailers across the UK and internationally that we simply wouldn’t have accessed otherwise. We’ve sold into the US and a number of European countries where we now have major retail distributors.”
And across markets, new trade routes are emerging:
Buying across borders has always meant uncertainty about extra costs. To help retailers order with confidence, Faire shows estimated duties at checkout, calculated from each product’s origin, so they can see the full cost upfront and order without surprises.
Building The Platform to Power the Future of Independent Retail
Faire continues to invest in tools to help power the growth of both retailers and brands. This month, Faire is launching its wholesale advertising tool, Promoted Listings, to brands in Europe, giving brands the opportunity to directly target high-intent, relevant buyers across markets. Promoted Listings to become a global growth engine for brands, allowing them to reach high-intent retailers and extend their reach across markets. Since launching in the US and Canada, nearly 12,000 brands have already used the product to grow their wholesale business, and it will now be available to brands in 30 countries across Europe.
Market Highlights
United Kingdom
Faire’s largest and most mature European market, with retailers across 15,000 towns.
France
Faire’s broadest geographic reach in Europe, spanning more than 23,000 communes.
Germany
Faire's network spans 8,000 German towns, a market where independent retail continues to show resilience despite a challenging environment.
"What makes us most proud is not just the scale of what we've built, but what that scale means for individual businesses. Through Open with Faire alone, we have helped almost 5,000 international retailers open their doors since 2021. Behind every one of those businesses is a founder who took a leap, and that’s what drives us forward. And with brands in markets like Japan and Mexico already selling on the platform, Faire's ambitions extend well beyond Europe. The next five years will see the platform continue to expand access to global wholesale – supporting independent retailers and brands doing what they love and strengthening the unique character of their local communities.” – Olivier Buffon, VP and Head of International
About Faire
Faire is an online wholesale platform used by independent retailers to discover, source, and sell unique products from around the corner and around the world. Faire’s data-driven approach levels the playing field for independent retailers by offering net 60 payment terms and free returns on opening orders, eliminating inventory risk and providing access to capital—key offerings previously only available to the largest retail chains. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products. To date, Faire has facilitated over 10M new connections between brands and retailers on the platform. For more information, visit www.faire.com.
Open with Faire is Faire's programme designed to help new independent retailers open their doors. Through Open with Faire, eligible new retailers can access up to £20,000 in 60-day payment terms, giving them the flexibility to stock their shop without the financial risk of upfront inventory costs.
Faire Celebrates 5 Years of Growth in Europe
The U.S and Iran traded strikes for a second day, pushing the Middle East closer to the resumption of a full-scale war.
It was the third time this week that back-and-forth strikes have rattled the Middle East. The first involved attacks between Iran and Israel, followed by the two rounds of fire between the U.S. and Iran, which hit countries in the region that host American bases.
Meanwhile, when asked about the new report that the consumer price index in May had jumped 4.2% over the last year, President Donald Trump showed how he had learned to stop worrying about inflation and simply, in his own words, “love” it. Trump didn’t dismiss the affordability issue as a “hoax” that was started by Democrats, as he's done previously. Nor did he claim he was bringing down the cost of living.
Here's the latest:
A massive coastal development project linked to Jared Kushner, the son-in-law of President Trump, is facing growing resistance from protesters in Albania.
Thousands of protesters are taking to the streets in nightly protests, blowing whistles and holding up cardboard cut-outs of flamingos — one of the protected migratory bird species that could see their habitats threatened by the proposed luxury resort.
The government says the development on the Adriatic coast would be transformational for the former communist nation as it seeks to enter the high-end tourism market and pushes for European Union membership.
But the venture, spanning an abandoned island and a nearby stretch of seafront on Albania’s southern coast, has drawn opposition from environmental campaigners and critics of longtime Socialist Prime Minister Edi Rama.
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A federal judge on Wednesday rejected a government watchdog’s request for a court order temporarily blocking the Trump administration from forging ahead with a new $1.776 billion settlement fund for compensating people who claim to be victims of a weaponized government.
But the judge ended a hearing by issuing a “fair warning” to Trump’s administration: “Don’t play possum with this court,” U.S. District Judge Richard Leon told a government attorney.
Leon ruled from the bench in favor of the administration, which argued that the watchdog’s lawsuit is moot because acting Attorney General Todd Blanche told Congress earlier this month that the government is scrapping its plans for the fund. Leon, who was nominated to the bench by Republican President George W. Bush, said he accepts Blanche’s representation for now.
The judge’s refusal to issue a temporary restraining order isn’t the final word on the fate of the government’s “Anti-Weaponization Fund.” Leon said he will consider a separate request by the plaintiffs — Citizens for Responsibility and Ethics in Washington — for a preliminary injunction that would block payouts from the fund on a more permanent basis.
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A rare lapse in a law that allows the U.S. to gather intelligence abroad is growing more likely after Trump resisted calls from Republicans and Democrats on Capitol Hill to immediately name a permanent head of the nation’s intelligence agencies.
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Trump’s planned UFC fight on the White House’s South Lawn has required a monumental effort from more than seven federal agencies, hundreds of staff working onsite daily and at least $60 million, according to a legal filing that offers a glimpse into the preparations.
The event is part of the 250th anniversary of America’s founding, and is scheduled for the weekend with the main attraction — seven mixed martial arts matches — on Sunday.
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Trump Wednesday showed how he had learned to stop worrying about inflation and simply, in his own words, “love” it.
Asked about the new report that the consumer price index in May had jumped 4.2% over the last year, the president took a surprisingly optimistic tack with the challenging news. Trump didn’t dismiss the affordability issue as a “hoax” that was started by Democrats, as he has done previously. Nor did he claim that he was bringing down the cost of living.
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“You know what I really love?” Trump said. “I love the inflation.”
It was an unexpected take given that voters ahead of the November midterm elections have ranked the economy as a top concern — and have given Trump low marks on that issue. Within minutes of his on-camera comment, Democrats quickly rushed to promote it on social media.
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The U.S and Iran traded strikes for a second day, pushing the Middle East closer to the resumption of a full-scale war.
The American attack, which lasted into Thursday morning in Iran, appeared more intense and wider than the day before, but Tehran released little information on the extent of the damage. An Indian official said a U.S. attack on an oil tanker allegedly trying to violate Washington’s blockade on Iranian ports killed three Indian mariners, underscoring the danger to seafarers.
It was the third time this week that back-and-forth strikes have rattled the Middle East. The first involved attacks between Iran and Israel, followed by the two rounds of fire between the U.S. and Iran, which hit countries in the region that host American bases.
The new exchange of fire came as efforts to negotiate an end to the war appeared stuck, with Trump warning that Tehran would “pay the price” for stalled negotiations.
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The arena for the UFC Freedom 250 fights on the South Lawn of the White House is photographed Thursday, June 11, 2026, in Washington. (AP Photo/Alex Brandon)
President Donald Trump signs a bill funding immigration enforcement in the Oval Office of the White House, Wednesday, June 10, 2026, in Washington. (AP Photo/Julia Demaree Nikhinson)
