HAIKOU, China, June 12, 2026 /PRNewswire/ -- A news report from chinadaily.com.cn
The Hainan provincial government invited a group of 15 from Hong Kong — including media professionals, the city's Legislative Council members, cultural and tourism key opinion leaders and online content creators — to take part in a six-day in-depth media tour of the tropical province.
The media tour, formally titled "Chasing Aerospace Dreams, Embracing Hainan FTP: 2026 Hong Kong Media Talents Exchange & Interview Event", was launched at a ceremony in Haikou, capital of China's southernmost Hainan province on June 9.
At the launch ceremony, the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports presented 10 participants with certificates that appointed them as 2026 Hainan International Tourism Promotion Ambassadors.
They are expected to use their media platforms and influence to promote Hainan's tourism resources and showcase the island province's tremendous appeal to global audiences. In total, the 15 participants collectively reach an audience of over 1 million followers across platforms including Instagram, YouTube, Facebook and TikTok — making them an important channel connecting Hainan with Hong Kong and international visitors.
The media group will visit Qionghai, Wanning, Wenchang, Lingshui and other destinations for firsthand exploration and experience of the development of the Hainan Free Trade Port, in a bid to present a panoramic view of the FTP's achievements through the lens of Hong Kong media influencers and to further promote cultural exchanges and cooperation between Hainan and Hong Kong.
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Hainan invites HK influencers on island-wide media tour
SINGAPORE, June 12, 2026 /PRNewswire/ -- For years, loyalty programmes across banking, credit card, and financial institutions have been built around a familiar formula: collect points, unlock perks, repeat. But across Asia-Pacific, consumers are beginning to expect something different.
According to the APAC Loyalty Index released by Dragonpass, the region's loyalty economy is rapidly shifting away from transactional rewards toward lifestyle relevance, emotional trust, and everyday utility. The study, which surveyed consumers across Southeast Asia and China, found that while "trust" remains the foundational driver of brand loyalty, consumers increasingly demand value that feels immediate and personalised.
The results highlight growing fatigue with traditional loyalty mechanics in the region. While 80% of respondents stay loyal to their bank because it is the most secure option for their money, 28% say their loyalty rewards simply do not match their lifestyle — and a striking 53% of high-income earners find their current loyalty rewards are misaligned with their actual needs.
Travel and Digital Concierge as the New Loyalty Levers
The Index highlights that travel remains the most powerful tool for customer retention. Younger consumers and affluent segments demonstrated a strong preference for integrated digital concierge services, premium travel experiences, and personalised lifestyle benefits. This highlights the convergence of financial services and lifestyle ecosystems across APAC markets.
"The traditional loyalty model was designed around transactions, but consumers today demand something far more intuitive and integrated into their lifestyle," said John Su, Group CGO & APAC CEO of Dragonpass. "They expect their banks or financial providers to play an active role in their everyday lives. This is exactly where we have invested heavily, not only in spanning our global travel, dining, and premium lifestyle services, but in the technology that is designed precisely to close this gap, helping financial institutions deliver relevant, real-time value at every stage of the customer lifecycle."
For banks, fintechs, and payment brands, the implications are significant. As competition intensifies and switching barriers continue to fall, loyalty is increasingly becoming a strategic growth lever rather than a marketing add-on. The brands most likely to retain high-value customers may ultimately be those that can turn loyalty from a points programme into a seamless part of consumers' lifestyles.
About Dragonpass
Dragonpass is a global travel and lifestyle platform delivering premium travel and lifestyle experiences to 40+ million members worldwide.
Media Contact
Email: brandmarketing@dragonpass.com
Website: www.dragonpass.com
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Dragonpass APAC Loyalty Index: 53% of High-Income Consumers Say Bank Rewards No Longer Match Their Lifestyle Needs
