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HONG KONG and BEIJING, June 12, 2026 /PRNewswire/ -- CSTS Enterprises ("CSTS") today announced a strategic collaboration with legendary German Bundesliga club Borussia Dortmund (BVB) aimed at deepening football culture, youth engagement, and fan experiences across Mainland China.
Through its Generation C initiative, CSTS will work closely with Borussia Dortmund to deliver a series of football-driven events, community initiatives, and digital activations, anchored by the club's iconic mascot, "EMMA".
Bringing BVB and EMMA Closer to Chinese Fans
As one of the most popular European football clubs in China, Borussia Dortmund has built a strong connection with Chinese supporters over the past decade. EMMA, the club's beloved mascot, has emerged as a recognisable and engaging figure among supporters through regular appearances at football festivals, retail activations, charity events, and youth programmes.
Under the collaboration, CSTS will spotlight EMMA across a curated programme of fan-focused initiatives designed to connect more deeply with local audiences. These will include:
- Football events and matchday experiences
- Youth training and grassroots football initiatives
- Community and charity outreach programmes
- Travel and sports-themed activations linked to global football culture
Expanding Fan Engagement Through Asia Tour Activations
As part of the partnership, CSTS will support a range of initiatives tied to Borussia Dortmund's upcoming Asia Tour aimed at expanding access, engagement, and visibility for fans in the region. Key components include:
- Asia Tour Content and Fan Engagement: Creation of exclusive behind-the-scenes and fan-focused content following Borussia Dortmund throughout the tour.
- Match Ticket Allocation and Promotions: Distribution of match tickets to enable broader fan participation in selected markets.
- Regional Sponsorship Visibility: CSTS and Generation C branding featured across selected tour activations and promotional campaigns.
- Player Meet-and-Greet Events: Fan engagement events in key cities across China, including Guangzhou, Nanjing, and Chengdu, featuring Borussia Dortmund legends and former World Cup and Champions League Champions.
Driving Community Impact and Youth Development
The collaboration emphasises grassroots football and community impact. EMMA will make physical appearances at CSTS activations, including youth football experiences and welfare institute visits to inspire young players and fans.
The partnership reflects CSTS's commitment to meaningful football experiences and supports Borussia Dortmund's Asian fan engagement strategy across grassroots development, digital innovation, and community outreach – creating lasting value for fans, young athletes, and communities across China.
Further announcements on specific event dates, activations and initiatives in coming weeks.
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs such as the FIFA World Cup, Formula 1, and Waterbomb.
CSTS integrates experiential marketing, tourism, data, and technology to deliver connected audience experiences. The company engages consumers across physical events and digital channels, working with clients to execute at scale across markets, turning complex activations into co-ordinated, measurable outcomes.
About Borussia Dortmund
Borussia Dortmund (BVB) is one of the most iconic and successful football clubs in Germany. With over 80,000 spectators on average, BVB offers a vibrant matchday experience in Signal Iduna Park, featuring the iconic "Yellow Wall"—Europe's largest standing terrace. Founded in 1909, the club is built on a tradition of "True Love," focusing on passionate fan engagement, high-energy football, and community unity. Driven by a 50+1 fan-ownership policy, Borussia Dortmund is dedicated to affordable ticket prices, authentic fan experiences, and a strong, accessible partnership model.
HONG KONG and BEIJING, June 12, 2026 /PRNewswire/ -- CSTS Enterprises ("CSTS") today announced a strategic collaboration with legendary German Bundesliga club Borussia Dortmund (BVB) aimed at deepening football culture, youth engagement, and fan experiences across Mainland China.
Through its Generation C initiative, CSTS will work closely with Borussia Dortmund to deliver a series of football-driven events, community initiatives, and digital activations, anchored by the club's iconic mascot, "EMMA".
Bringing BVB and EMMA Closer to Chinese Fans
As one of the most popular European football clubs in China, Borussia Dortmund has built a strong connection with Chinese supporters over the past decade. EMMA, the club's beloved mascot, has emerged as a recognisable and engaging figure among supporters through regular appearances at football festivals, retail activations, charity events, and youth programmes.
Under the collaboration, CSTS will spotlight EMMA across a curated programme of fan-focused initiatives designed to connect more deeply with local audiences. These will include:
- Football events and matchday experiences
- Youth training and grassroots football initiatives
- Community and charity outreach programmes
- Travel and sports-themed activations linked to global football culture
Expanding Fan Engagement Through Asia Tour Activations
As part of the partnership, CSTS will support a range of initiatives tied to Borussia Dortmund's upcoming Asia Tour aimed at expanding access, engagement, and visibility for fans in the region. Key components include:
- Asia Tour Content and Fan Engagement: Creation of exclusive behind-the-scenes and fan-focused content following Borussia Dortmund throughout the tour.
- Match Ticket Allocation and Promotions: Distribution of match tickets to enable broader fan participation in selected markets.
- Regional Sponsorship Visibility: CSTS and Generation C branding featured across selected tour activations and promotional campaigns.
- Player Meet-and-Greet Events: Fan engagement events in key cities across China, including Guangzhou, Nanjing, and Chengdu, featuring Borussia Dortmund legends and former World Cup and Champions League Champions.
Driving Community Impact and Youth Development
The collaboration emphasises grassroots football and community impact. EMMA will make physical appearances at CSTS activations, including youth football experiences and welfare institute visits to inspire young players and fans.
The partnership reflects CSTS's commitment to meaningful football experiences and supports Borussia Dortmund's Asian fan engagement strategy across grassroots development, digital innovation, and community outreach – creating lasting value for fans, young athletes, and communities across China.
Further announcements on specific event dates, activations and initiatives in coming weeks.
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with local and regional audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs such as the FIFA World Cup, Formula 1, and Waterbomb.
CSTS integrates experiential marketing, tourism, data, and technology to deliver connected audience experiences. The company engages consumers across physical events and digital channels, working with clients to execute at scale across markets, turning complex activations into co-ordinated, measurable outcomes.
About Borussia Dortmund
Borussia Dortmund (BVB) is one of the most iconic and successful football clubs in Germany. With over 80,000 spectators on average, BVB offers a vibrant matchday experience in Signal Iduna Park, featuring the iconic "Yellow Wall"—Europe's largest standing terrace. Founded in 1909, the club is built on a tradition of "True Love," focusing on passionate fan engagement, high-energy football, and community unity. Driven by a 50+1 fan-ownership policy, Borussia Dortmund is dedicated to affordable ticket prices, authentic fan experiences, and a strong, accessible partnership model.
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CSTS and Borussia Dortmund Partner to Bring 'EMMA' and Football Culture Closer to Chinese Fans
CSTS and Borussia Dortmund Partner to Bring 'EMMA' and Football Culture Closer to Chinese Fans
PERTH, Australia, June 12, 2026 /PRNewswire/ -- Church leaders from across the City of Wanneroo gathered with Mayor Linda Aitken on Friday 12 June for the Wanneroo Prayer Breakfast, held at the Wanneroo Civic Centre, coming together to pray for the city and hear first-hand about the challenges facing Western Australia's fastest growing community.
The City of Wanneroo is the fastest growing local government area in Western Australia, taking in 36 suburbs stretching from Koondoola and Alexander Heights in the south to Yanchep and Two Rocks in the north. As the region grows, so do the pressures on households and neighbourhoods — and the breakfast focused on how churches and local government can work together to address the challenges facing people across the city and serve their neighbours.
Mayor Aitken thanked church leaders for their contribution to the community, telling Bruce Chant, who leads Kingdomcity's Butler campus:
"Thank you for all the work you're doing to add value to the City of Wanneroo. It's great to see the churches engaging with the community. We are so happy with our partnership with churches like Kingdomcity to serve the people in our city."
In her address, the Mayor called for a united effort across her city.
"We are all encouraged to lift people up, loving one another, caring for our community. Together, we must make a lasting difference," she said.
Nick Scott, who led Mt Pleasant Baptist Church for 29 years, spoke about the unity among Christian churches across the city and their shared commitment to working together for its people, while Ben Gould of the Love Our Suburb initiative from C3 Hepburn Heights closed the gathering by praying a blessing over the people of the city.
Troy Anderson from Kingdomcity in Wangara said the breakfast reflected a genuine sense of hope for the region.
"It was amazing to see leaders and people from different churches and denominations come together to pray for our city," Pastor Anderson said. "Moments like this remind us that we're stronger when we work together. I love being part of what God is doing in our community, and I believe as we continue to serve, love people and bring hope, we'll see lasting change across our city."
Kingdomcity's Wangara and Butler campuses serve communities across the City of Wanneroo and form part of the church's seven campuses across Perth.
About Kingdomcity:
Kingdomcity is a global Christian church movement founded in 2006 by Pastor Mark Varughese. The largest church in Perth, with 20,000 people attending its seven campuses across the city and more than 70,000 across 47 locations globally, Kingdomcity exists to connect, equip and empower people to bring the reality of God to their world.
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Church Leaders Join Mayor Linda Aitken in Prayer for WA's Fastest Growing City
