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BEIJING, June 12, 2026 /PRNewswire/ -- On June 9, iQIYI, China's leading online entertainment platform, launched "None Shall Escape" on iQIYI and iQIYI International, a psychological thriller under the platform's Emerging Film Project initiative. The film is among the first feature films produced with the support of NadouPro, iQIYI's AI platform built for professional film and television production, which helped the production achieve a nearly 50% improvement in overall shot production efficiency.
"None Shall Escape" centers on a young medical student who travels alone to a secluded Western-style manor in search of her missing twin sister. What begins as a desperate search turns into a psychological ordeal as she unravels the estate's dark secrets, navigating the line between reason and madness to survive.
Rethinking the Visual Effects Workflow
NadouPro's workspace addresses one of the most persistent pain points in large-scale productions: managing massive visual effects shots across teams. Through a project management feature purpose-built for professional workflows, it gives teams a centralized, scalable environment for shot tracking and scene management.
"NadouPro connects to many different large-model tools, allowing us to run the same prompt across models and identify which performed best for each shot type. The project management interface also allowed our team to organize shots, track progress, and communicate in real time, something other AI tools we had used simply could not offer," said Yu ZHANG, Visual Effects Director of "None Shall Escape", who is part of a seasoned visual effects team with experience across multiple major drama series and film projects.
From Concept to Screen
Leveraging NadouPro, the production team handled conceptual art design and shot generation for multiple visual effects sequences, while also applying the platform to enhance live-action footage through effects refinement, prop replacement, and atmosphere augmentation. For one of the film's most AI-intensive sequence – depicting human cells mutating under an experimental drug – NadouPro compressed what would have been nearly a month of atmosphere development under a traditional workflow into under one week, saving approximately three weeks overall.
For another scene requiring post-war smoke and haze around the manor exterior, the traditional approach would have demanded extensive particle simulation and compositing, with frame-by-frame work covering smoke dynamics, light matching, and camera tracking. With NadouPro, the team imported the live-action footage directly into the platform and, drawing on its integrated large-model tools, rapidly generated multiple stylistic variants that closely replicated real on-set conditions.
Post-production Director Xingsheng HAN noted that integrating NadouPro into the visual effects pipeline improved overall shot production efficiency by nearly 50%. For him, AI is not a replacement for human creativity but a tool that frees production teams from repetitive work, allowing them to redirect their energy toward the creative process itself. "Even without AI, experienced visual effects professionals could produce these shots", he said. "The real question is how we draw on existing production expertise to complete long-form projects more efficiently and to a higher standard."
NadouPro's Rapid Adoption and Global Expansion
"None Shall Escape" is among the first feature films completed with the support of NadouPro, marking a step forward in iQIYI's continued progress toward an industrialized AI workflow for feature film production.
Since opening for commercial use on April 20, NadouPro has onboarded more than 10,000 active creators and supported over 100 iQIYI original productions in under one month, reflecting strong early adoption across the industry. As NadouPro continues to roll out new features and expand internationally, these milestones further demonstrate the platform's capabilities to support professional long-form content creation.
CONTACT: iQIYI Press, press@qiyi.com
BEIJING, June 12, 2026 /PRNewswire/ -- On June 9, iQIYI, China's leading online entertainment platform, launched "None Shall Escape" on iQIYI and iQIYI International, a psychological thriller under the platform's Emerging Film Project initiative. The film is among the first feature films produced with the support of NadouPro, iQIYI's AI platform built for professional film and television production, which helped the production achieve a nearly 50% improvement in overall shot production efficiency.
"None Shall Escape" centers on a young medical student who travels alone to a secluded Western-style manor in search of her missing twin sister. What begins as a desperate search turns into a psychological ordeal as she unravels the estate's dark secrets, navigating the line between reason and madness to survive.
Rethinking the Visual Effects Workflow
NadouPro's workspace addresses one of the most persistent pain points in large-scale productions: managing massive visual effects shots across teams. Through a project management feature purpose-built for professional workflows, it gives teams a centralized, scalable environment for shot tracking and scene management.
"NadouPro connects to many different large-model tools, allowing us to run the same prompt across models and identify which performed best for each shot type. The project management interface also allowed our team to organize shots, track progress, and communicate in real time, something other AI tools we had used simply could not offer," said Yu ZHANG, Visual Effects Director of "None Shall Escape", who is part of a seasoned visual effects team with experience across multiple major drama series and film projects.
From Concept to Screen
Leveraging NadouPro, the production team handled conceptual art design and shot generation for multiple visual effects sequences, while also applying the platform to enhance live-action footage through effects refinement, prop replacement, and atmosphere augmentation. For one of the film's most AI-intensive sequence – depicting human cells mutating under an experimental drug – NadouPro compressed what would have been nearly a month of atmosphere development under a traditional workflow into under one week, saving approximately three weeks overall.
For another scene requiring post-war smoke and haze around the manor exterior, the traditional approach would have demanded extensive particle simulation and compositing, with frame-by-frame work covering smoke dynamics, light matching, and camera tracking. With NadouPro, the team imported the live-action footage directly into the platform and, drawing on its integrated large-model tools, rapidly generated multiple stylistic variants that closely replicated real on-set conditions.
Post-production Director Xingsheng HAN noted that integrating NadouPro into the visual effects pipeline improved overall shot production efficiency by nearly 50%. For him, AI is not a replacement for human creativity but a tool that frees production teams from repetitive work, allowing them to redirect their energy toward the creative process itself. "Even without AI, experienced visual effects professionals could produce these shots", he said. "The real question is how we draw on existing production expertise to complete long-form projects more efficiently and to a higher standard."
NadouPro's Rapid Adoption and Global Expansion
"None Shall Escape" is among the first feature films completed with the support of NadouPro, marking a step forward in iQIYI's continued progress toward an industrialized AI workflow for feature film production.
Since opening for commercial use on April 20, NadouPro has onboarded more than 10,000 active creators and supported over 100 iQIYI original productions in under one month, reflecting strong early adoption across the industry. As NadouPro continues to roll out new features and expand internationally, these milestones further demonstrate the platform's capabilities to support professional long-form content creation.
CONTACT: iQIYI Press, press@qiyi.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
50% More Efficient: iQIYI Emerging Film Project "None Shall Escape" Charts a New Path for AI Film Production With NadouPro
50% More Efficient: iQIYI Emerging Film Project "None Shall Escape" Charts a New Path for AI Film Production With NadouPro
SINGAPORE, June 12, 2026 /PRNewswire/ -- For years, loyalty programmes across banking, credit card, and financial institutions have been built around a familiar formula: collect points, unlock perks, repeat. But across Asia-Pacific, consumers are beginning to expect something different.
According to the APAC Loyalty Index released by Dragonpass, the region's loyalty economy is rapidly shifting away from transactional rewards toward lifestyle relevance, emotional trust, and everyday utility. The study, which surveyed consumers across Southeast Asia and China, found that while "trust" remains the foundational driver of brand loyalty, consumers increasingly demand value that feels immediate and personalised.
The results highlight growing fatigue with traditional loyalty mechanics in the region. While 80% of respondents stay loyal to their bank because it is the most secure option for their money, 28% say their loyalty rewards simply do not match their lifestyle — and a striking 53% of high-income earners find their current loyalty rewards are misaligned with their actual needs.
Travel and Digital Concierge as the New Loyalty Levers
The Index highlights that travel remains the most powerful tool for customer retention. Younger consumers and affluent segments demonstrated a strong preference for integrated digital concierge services, premium travel experiences, and personalised lifestyle benefits. This highlights the convergence of financial services and lifestyle ecosystems across APAC markets.
"The traditional loyalty model was designed around transactions, but consumers today demand something far more intuitive and integrated into their lifestyle," said John Su, Group CGO & APAC CEO of Dragonpass. "They expect their banks or financial providers to play an active role in their everyday lives. This is exactly where we have invested heavily, not only in spanning our global travel, dining, and premium lifestyle services, but in the technology that is designed precisely to close this gap, helping financial institutions deliver relevant, real-time value at every stage of the customer lifecycle."
For banks, fintechs, and payment brands, the implications are significant. As competition intensifies and switching barriers continue to fall, loyalty is increasingly becoming a strategic growth lever rather than a marketing add-on. The brands most likely to retain high-value customers may ultimately be those that can turn loyalty from a points programme into a seamless part of consumers' lifestyles.
About Dragonpass
Dragonpass is a global travel and lifestyle platform delivering premium travel and lifestyle experiences to 40+ million members worldwide.
Media Contact
Email: brandmarketing@dragonpass.com
Website: www.dragonpass.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Dragonpass APAC Loyalty Index: 53% of High-Income Consumers Say Bank Rewards No Longer Match Their Lifestyle Needs
