SANTA ROSA BEACH, Fla.--(BUSINESS WIRE)--Jun 16, 2026--
As Scenic Highway 30A continues its emergence as one of America’s premier luxury coastal destinations, industry leaders are increasingly comparing the region’s trajectory to that of Palm Beach. Fueled by record luxury home sales, significant wealth migration, and a growing concentration of second-home owners, 30A has evolved into a market where homeowners expect not only exceptional real estate, but also sophisticated property stewardship and concierge-level support.
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To meet those evolving expectations, Dune Vacation Rentals today announced the launch of Dune Estate Services, a comprehensive estate management division designed to protect, maintain, and enhance luxury homes throughout 30A and Florida’s Emerald Coast. Estate Services introduces a distinct tier within Dune’s portfolio, reserved for a select group of high-value properties. These homes are defined by exceptional quality, scale, and performance; typically valued above $25 million or generating rental revenue in excess of a million dollars per annum.
For more than a decade, Dune Vacation Rentals has served luxury homeowners through vacation rental management, private home management, renovation and project oversight, concierge services, and real estate support. The launch of Dune Estate Services formally brings these capabilities together under a dedicated platform focused on year-round estate stewardship.
“Over the last decade, we’ve watched 30A evolve into what many are now calling the Palm Beach of the North,” said Bob Dickhaus, Founder and Managing Partner of Dune Vacation Rentals. “The luxury homes being built and sold here rival those in Palm Beach, Naples, Aspen, and the Hamptons. Yet many owners spend only a few weeks or months each year at their property. They need a trusted local partner who can protect their investment, oversee every detail, and ensure their home is always guest-ready, family-ready, and market-ready.”
The launch comes as Northwest Florida continues attracting affluent buyers from Nashville, Atlanta, Dallas, Houston, Chicago, New York, and Southern California. Many homeowners are purchasing properties not only as vacation residences, but as legacy assets requiring professional oversight and long-term preservation.
According to local luxury real estate leaders, the sophistication of today’s 30A homeowner has created demand for a new level of estate management services.
“Today’s luxury buyer isn’t simply purchasing a beach house—they’re acquiring a significant lifestyle and financial investment,” said Brad Dahler, Global Real Estate Advisor with Scenic Sotheby’s International Realty. “As 30A continues to attract discerning homeowners from across the country, the expectation for professional estate oversight has become increasingly important. Owners want confidence that their homes are being proactively cared for when they aren’t here, and services like those offered by Dune Estate Services help meet that growing need.”
The demand extends beyond property management to the overall luxury ownership experience.
“Affluent homeowners expect the same level of service they receive from the world’s finest hotels, private clubs, and luxury destinations,” said Shanna Dickerson, Founder and CEO of Blue Sky Luxury Travels. “The most successful luxury markets are supported by professionals who make ownership effortless. Estate services have become an essential part of that ecosystem, allowing owners to enjoy their homes while knowing every detail is being handled by trusted experts.”
Unlike traditional vacation rental companies, Dune Estate Services leverages the company’s established infrastructure across luxury vacation rentals, maintenance operations, homeowner services, concierge support, renovation management, and local vendor relationships. This integrated approach provides homeowners with a single point of accountability for every aspect of their property.
Services include:
For homeowners who choose to generate rental income, Dune’s estate management platform works seamlessly alongside its luxury vacation rental operation, which serves approximately 150 high-end homes throughout WaterColor, Seaside, WaterSound, Rosemary Beach, and surrounding 30A communities. The company’s partnership-focused approach is designed to maximize owner returns, preserve property values, and deliver exceptional guest experiences.
“Luxury homeowners along 30A deserve a level of service that matches the caliber of the property itself,” added Dickhaus. “Whether an owner is here two weeks a year or six months a year, our mission is to provide complete confidence that their home is being cared for as if it were our own. That’s what true estate management means, and that’s why we created Dune Estate Services.”
For more information about Dune Estate Services, visit www.dunerec.com.
About Dune Vacation Rentals
Founded in 2013, Dune Vacation Rentals is one of 30A’s leading luxury vacation rental and homeowner services companies. Serving approximately 150 luxury properties across WaterColor, Seaside, WaterSound, Rosemary Beach, and surrounding Emerald Coast communities, Dune provides vacation rental management, private home management, renovations and project management, concierge and in-home services, real estate support, and estate management solutions for luxury homeowners. Dune’s philosophy is built on partnership, helping owners maximize returns, protect property values, and enjoy an exceptional ownership experience.
Dune Vacation Rentals
An endorsement from President Donald Trump is worth a lot in Republican primaries. But is it worth more than $100 million in Georgia? Can it propel a congressman past an insurgent outsider in Alabama? Can it transform a candidate into a front-runner in Oklahoma?
Trump has been at the center of this year’s midterm campaigns, and his influence will be tested in different ways Tuesday as four states and the District of Columbia hold primaries.
Among Democrats, the primaries will hinge on longstanding divides between progressives and moderates as the party tries to chart the best path forward to November.
Here's the latest:
The Texas senator has gotten more active on the Republican campaign circuit.
In Republican governor’s races in South Carolina and Georgia, Cruz finds himself on the opposing side from the president.
Cruz was in Georgia ahead of Tuesday’s runoff to stump for billionaire Rick Jackson. Trump backs Jackson’s rival, Georgia Lt. Gov. Burt Jones.
In the upcoming South Carolina runoff the GOP governor nomination, Cruz backs longtime state Attorney General Alan Wilson over Trump’s pick, Lt. Gov. Pamela Evette.
Cruz, who finished second in Republicans 2016 presidential nominating fight, insisted he’s not picking fights with Trump.
“Not remotely,” Cruz said Monday. He noted he and Trump have both endorsed former New Hampshire Gov. John Sununu in his U.S. Senate bid.
“The president and I agree on the vast majority of races,” Cruz said. “What I try to do in every race is endorse the strongest conservative who can win.”
Georgia gubernatorial candidate Rick Jackson choked up a bit in the closing hours of his GOP runoff campaign explaining why he’s spent nearly $100 million of his own money on the race.
Jackson called his wealth “God’s money” that he directs “the best I can.” And he compared his campaign spending to his years of philanthropy, especially to help children in foster care, where he spent part of his childhood.
“I want our kids, our foster kids and everybody else, to have hope, you know,” he told a lunch crowd Monday.
“I have lived in poverty,” Jackson continued. “When you, when you have not eaten, you never forget that you don’t forget the people that are struggling.”
It was a stark contrast to Jackson’s tone in some of his television ads, including a promise that migrants who are in Georgia illegally and commit crimes will be “deported or departed.”
Voters in the nation’s capital are selecting party candidates for mayor and the district’s delegate to Congress.
Mayor Muriel Bowser, who isn’t seeking reelection, has walked a fine line between staying in Trump’s good graces and responding to the concerns of constituents, many of whom said she didn’t push back hard enough on Trump’s actions.
The district’s long-serving congressional delegate, Eleanor Holmes Norton, is also stepping down.
The election is taking place as Washington undergoes major change under the Trump administration.
Washington has limited autonomy and federal leaders retain significant control over local affairs, including the approval of the budget and laws passed by the D.C. Council.
In 2020, a Georgia state senator named Burt Jones was part of Donald Trump’s alternate Electoral College slate and backed the president’s scheme to overturn his loss to Democrat Joe Biden.
Trump has referenced Jones’ “loyalty” many times since, including when endorsing his bid for governor. Jones, now the lieutenant governor, faces billionaire businessman Rick Jackson in a Tuesday runoff for the Republican nomination.
“Burt was strongly committed to my Campaign in 2016, 2020, and 2024, and worked tirelessly to help us WIN,” Trump wrote on Truth Social on the eve of the runoff. “He has been with us from the very beginning.”
A day earlier, Trump endorsed Rep. Mike Collins in a Senate runoff over former football coach Derek Dooley. The president chided Dooley for saying (months ago and not as a feature of his campaign) that Trump did indeed lose Georgia in 2020.
Collins, meanwhile, has consistently echoed Trump’s false claims of a “rigged” election.
The president’s endorsed candidates have mostly done well so far in the midterm primaries. But the open U.S. Senate race in Alabama will be another test of his endorsement power.
U.S. Rep. Barry Moore, a three-term congressman, faces former Navy SEAL Jared Hudson in the GOP runoff. Trump endorsed Moore early in the campaign, but he's been forced into a heated race with Hudson, a political newcomer.
Hudson, borrowing a page from Trump’s original playbook, has tried to depict Moore as a political insider and has urged voters to send an outsider to Washington.
Trump held a telephone rally for Moore last week.
The candidates are seeking the Senate seat being vacated by Republican Sen. Tommy Tuberville, who's running for governor. The winner will face the Democratic nominee in November.
GOP Gov. Kevin Stitt is term-limited, and former U.S. Sen. Markwayne Mullin vacated his seat to replace Kristi Noem as Homeland Security secretary.
Republican Alan Armstrong, an energy executive, is filling the U.S. Senate seat for now, but state law prohibits him from seeking a full term as an interim appointee.
Rep. Kevin Hern, a four-term congressman endorsed by Trump, is running against four other candidates of lesser profile in the Republican Senate primary.
The GOP primary for governor is more crowded, with nine names on the ballot, including several prominent Republicans. That could lead to an Aug. 25 runoff if no candidate receives at least 50% of the vote to win outright.
The Democrat stepped down in April following allegations that he sexually assaulted a woman twice, including when she worked for him, and other accusations of sexual misconduct.
Swalwell was a leading candidate for California governor at the time and dropped out of the race the same month. He has denied the allegations and said he will defend himself.
The San Francisco Chronicle first reported that a woman accused Swalwell of sexually assaulting her in 2019 and again in 2024. She told the outlet that she had been too intoxicated to consent.
Tuesday’s elections are needed after no Republican won a majority to clinch the nominations in the May primary.
In the Senate race, Rep. Mike Collins, a second-term congressman who calls himself a “MAGA warrior,” and Derek Dooley, a first-time candidate and former football coach, are facing off. The winner will try to oust Democratic Sen. Jon Ossoff in a key November contest. Trump endorsed Collins on Sunday.
The primary for governor pits Lt. Gov. Burt Jones against billionaire Rick Jackson. Trump endorsed Jones last August. The winner will face Democrat Keisha Lance Bottoms, the former mayor of Atlanta, in November.
Voting is underway in one of the city’s most consequential primaries in a generation.
Democrats in the nation’s capital have not had a chance to vote for a new mayor and new delegate to Congress in the same election since 1990, when gas was cheaper than $1.35 a gallon and George H.W. Bush was president.
FILE - Republican presidential nominee former President Donald Trump arrives for a faith town hall with Georgia Lt. Gov. Burt Jones, Oct. 23, 2024, in Zebulon, Ga. (AP Photo/Alex Brandon, File)
A Fulton County staff member works as people vote in a runoff election, Tuesday, June 16, 2026, in Atlanta. (AP Photo/Mike Stewart)
People vote in a runoff election at Park Tavern, Tuesday, June 16, 2026, in Atlanta. (AP Photo/Mike Stewart)
