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VINEXPO ASIA TO RETURN TO HONG KONG IN 2027 AS AN ANNUAL EVENT

Business

VINEXPO ASIA TO RETURN TO HONG KONG IN 2027 AS AN ANNUAL EVENT
Business

Business

VINEXPO ASIA TO RETURN TO HONG KONG IN 2027 AS AN ANNUAL EVENT

2026-06-26 16:41 Last Updated At:17:25

HONG KONG, June 26, 2026 /PRNewswire/ -- Vinexposium announces that Vinexpo Asia will return to Hong Kong in 2027 from 8 to 10 June at the Hong Kong Convention and Exhibition Centre (HKCEC). The event will now be held annually in Hong Kong, establishing a single, consistent meeting point for the wine and spirits industry in Asia and marking a new strategic cycle for Vinexpo Asia in the region. 

"Hong Kong has been part of Vinexpo Asia's history since 1998 and remains one of the most relevant gateways to Asian markets for the wine and spirits industry. Establishing Vinexpo Asia as an annual event in Hong Kong reflects Vinexposium's confidence in the city and supports Comexposium's broader Food & Beverage strategy in Asia," says Rodolphe Lameyse, CEO of Comexposium's Food & Beverage Division.

Building on nearly three decades of activity in Asia, Vinexposium is reinforcing its role in the region by providing the wine and spirits industry with a stable annual meeting point in Hong Kong. This evolution aims to offer greater continuity for international producers, buyers, importers, distributors and industry stakeholders across Asia.

Hong Kong's central position in Asia, as a gateway to Mainland China and a platform closely connected to Southeast Asia and the wider Asia-Pacific region, makes it a natural base from which to bring together the full spectrum of Asian markets.

According to Grace Ghazalé, International Events Director at Vinexposium, this new annual format responds to the industry's need for greater stability, momentum and visibility in Asia. By establishing Vinexpo Asia in Hong Kong on a yearly basis, Vinexposium aims to offer exhibitors and visitors a clearer framework to build long-term relationships, plan their participation more effectively and support the continued development of trade across the region.

*Vinexposium is part of Comexposium's Food & Beverage Division.

*Vinexposium is part of Comexposium's Food & Beverage Division.

For more information, visit the Vinexpo Asia website and its media corner

ABOUT VINEXPO ASIA:

Vinexpo Asia is a premier event for wine and spirits professionals, offering exclusive access to key stakeholders in the Asia-Pacific region. Taking place alternately in Singapore and Hong Kong, two major business hubs, it serves as a strategic platform for networking, discovering industry innovations, and fostering business opportunities in one of the most dynamic markets worldwide.

ABOUT VINEXPOSIUM:

Vinexposium is the leading year-round partner for wine and spirits professionals worldwide. Through its flagship international events and editorial content, including Voice of the Industry, it brings the entire sector together to drive business growth and deepen market knowledge. By fostering connections and sharing strategic insights, Vinexposium supports the global industry in tackling key challenges around innovation, sustainability, and shifting consumer expectations.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

VINEXPO ASIA TO RETURN TO HONG KONG IN 2027 AS AN ANNUAL EVENT

VINEXPO ASIA TO RETURN TO HONG KONG IN 2027 AS AN ANNUAL EVENT

DONGGUAN, China, June 26, 2026 /PRNewswire/ -- Announced during the prestigious Huawei Developer Conference (HDC 2026), CP All, the operator of 7-Eleven in Thailand, and tech giant Huawei officially signed a Memorandum of Understanding (MOU) on June 13 at Huawei's Dongguan campus, establishing a strategic partnership to accelerate digital retail innovation.

A key highlight of the summit was the successful integration of 7-Eleven's membership code and TrueMoney's payment code into Huawei's wearable devices. Since its launch, this "two-in-one" feature has garnered significant local traction, with a substantial user base already adopting it for daily transactions. Executives from both companies held in-depth discussions on optimizing product functionality, elevating user experience, and adapting the technology to broader daily scenarios. Recognizing the influx of Chinese tourists to Thailand, the two parties also aligned on addressing the digital needs of cross-border travelers. Utilizing Huawei's QuickApp Services as the core vehicle, they plan to build a one-stop service experience encompassing shopping, payments, and loyalty rewards, thereby pioneering convenient consumer models for international visitors.

Furthermore, the talks extended to future retail collaborations, with plans to explore retailing Huawei terminal products within Thailand's vast network of 7-Eleven stores. This resource integration aims to expand mutual market footprint and achieve a win-win outcome.

The high-level delegation included CP All Executive Vice President Thupthep Jiraadisawong (K.Jay), Vice President Supattra Jinlert (K.Keng), and Assistant Vice President Nattawut Yoopramote (K.Tor). Huawei was represented by Wu Hao (Howard), Overseas President of Consumer Cloud Service Global Ecosystem Development & Sales; Li Bo (Keith), President of Global Health and Sports GTM; and Zhou Rong (Rachel), Director of Consumer Cloud Service for the APAC Region.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Huawei and 7-Eleven Thailand Partner to Enhance Smart Wearable Payments and Chinese Tourist Experiences

Huawei and 7-Eleven Thailand Partner to Enhance Smart Wearable Payments and Chinese Tourist Experiences

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