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Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026

Asia Pacific

Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026
Asia Pacific

Asia Pacific

Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026

2026-06-29 10:00 Last Updated At:10:02

BANGKOK, THAILAND - Media OutReach Newswire - 29 June 2026 – Siam Piwat Group, a leading real estate and retail developer, and operator of world-class destinations including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets Bangkok, has appointed The Bureau of Wonders (BOW) as its international public relations consultant to support global communications for Siam Paragon Bangkok Watch Week 2026.

Thailand's Siam Piwat Group has appointed The Bureau of Wonders (BOW) as international PR consultant for Siam Paragon Bangkok Watch Week 2026, taking place from 22–27 September 2026, and reinforcing Bangkok's position as Southeast Asia's emerging hub for watch culture and haute horology.

Thailand's Siam Piwat Group has appointed The Bureau of Wonders (BOW) as international PR consultant for Siam Paragon Bangkok Watch Week 2026, taking place from 22–27 September 2026, and reinforcing Bangkok's position as Southeast Asia's emerging hub for watch culture and haute horology.

The Bureau of Wonders (BOW), a leading strategic communications and luxury brand consultancy, will collaborate with Siam Piwat to lead international market communications, elevate global awareness, and strengthen Siam Piwat's position as a leading luxury destination developer.

Returning for its second edition, Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026, reinforcing Bangkok's position as Southeast Asia's emerging capital of watch culture and haute horology. The event will bring together renowned watchmaking maisons, collectors, and connoisseurs from around the world to celebrate craftsmanship, innovation, and the heritage of fine timepieces.

Through this partnership, Siam Piwat aims to enhance international media engagement and further establish Thailand as a global destination for luxury, tourism, and retail experiences.

Hashtag: #SiamPiwat #BangkokWatchWeek2026 #TheBureauOfWonders #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination




The issuer is solely responsible for the content of this announcement.

Siam Piwat

Siam Piwat is a leading retail and real estate developer behind Bangkok's most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.

For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok's retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.

The Bureau of Wonders

The Bureau of Wonders is an innovative communications agency renowned for its expertise in public relations, events, content creation, and brand strategy. With a focus on luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, and the arts, we craft compelling narratives that resonate with an exclusive clientele across Southeast Asia's vibrant markets.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

SYDNEY, AUSTRALIA - Media OutReach Newswire - 29 June 2026 - As sustainability requirements and operational performance expectations evolve, building performance modelling is becoming increasingly important across Australia's construction sector. Afogreen Build, an Environmentally Sustainable Development (ESD) consultancy, has observed growing demand for integrated modelling approaches that help architects and building owners evaluate factors like energy efficiency, occupant comfort, and sustainability outcomes.


Building Performance Modelling as a Strategic Tool
Integrated modelling uses computer-based simulations to predict how a building will perform even before it is constructed. By analysing factors such as energy consumption, indoor comfort, daylight access, airflow, and operational efficiency, it helps project teams understand how design decisions may affect a building's long-term performance.

Traditionally, this approach has been used to support compliance with building regulations and sustainability certification frameworks. However, its role is expanding as project teams increasingly seek data-driven insights during the design process.

One factor contributing to this trend is the growing focus on measurable operational outcomes. Frameworks such as NABERS Commitment Agreements and Section J Performance Solutions require project teams to demonstrate expected building performance before construction begins. As a result, modelling is becoming an increasingly valuable tool for evaluating whether design targets can realistically be achieved.

The approach is already widely adopted across Australia's construction sector. Research indicates that approximately 90% of new residential developments and 85% of non-office commercial projects now incorporate building performance modelling. At the same time, around 53% of standard projects and 49% of premium projects are using modelling primarily for compliance-based assessments.

"Modelling is increasingly viewed not just as a compliance requirement, but as a practical tool for evaluating whether design targets can realistically be achieved," shared Erika Yuniarti, Managing Director of Afogreen Build.

Integrated Modelling Provides a Broader View of Building Performance
Many project teams are also moving beyond assessments that focus on a single performance metric.

Integrated modelling evaluates multiple aspects of building performance together, including:

  • Energy use
  • Thermal comfort
  • Daylight access
  • Ventilation
  • Occupant experience

This approach allows stakeholders to better understand how different building systems and design decisions interact with one another.

By identifying potential issues earlier in the design process, project teams can make more informed decisions before significant design resources are committed. This can help reduce design revisions, improve overall efficiency, and provide greater confidence that performance objectives can be achieved once the building is operational.

Applications Across Multiple Sectors
The growing adoption of building performance modelling can be seen across a variety of project types. Recent projects undertaken by Afogreen Build highlight how simulation-based assessments are helping project teams evaluate performance, improve design outcomes, and support sustainability objectives.

a. Large-Scale Hotel Development
One project involved the transformation of a former police station site into a two-tower hotel complex with a gross floor area of approximately 25,000 sqm. The development combines a 131-room boutique luxury lifestyle hotel with a 451-room budget-friendly hotel, creating a diverse hospitality offering designed to serve different traveller segments.

To support both guest comfort and sustainability objectives, Afogreen Build conducted integrated daylight, glare, and energy modelling throughout the project. Daylight simulations showed that approximately 94% of guest rooms met daylight performance requirements, while glare assessments helped optimise visual comfort within occupied spaces.

Energy modelling indicated an overall reduction in energy consumption of 30.2% compared to baseline building performance. The analysis also identified key areas of energy use, providing valuable insights that can support future operational and system optimisation efforts.

b. Train Station Project
For a train station project, Afogreen Build adopted an integrated modelling approach to evaluate factors such as daylight access, thermal comfort, glare, and natural ventilation across key passenger areas, including the concourse and platforms.

The simulations helped project stakeholders better understand how environmental conditions would affect the passenger experience throughout the day. Findings from the study informed façade design strategies, balancing natural daylight with measures to reduce excessive glare and solar heat gain in occupied spaces.

The assessments also identified opportunities to improve thermal comfort and air movement within the station, supporting a more comfortable environment for commuters while maintaining energy-efficient design principles.

c. High-Performance Data Centre
Afogreen Build also applied building performance modelling to a 50 MW data centre project, where energy efficiency was a key design consideration.

The study evaluated the interaction between IT equipment, cooling systems, power distribution infrastructure, and other supporting building systems. By analysing how these components work together under operational conditions, the project team was able to gain a clearer understanding of the facility's overall energy performance and identify opportunities for optimisation.

The modelling contributed to an optimised Category 2 Power Usage Effectiveness (PUE) range of 1.19 to 1.31, reflecting a highly efficient approach to managing energy consumption within a large-scale, energy-intensive facility.

Together, these projects demonstrate how building performance modelling can be applied across diverse sectors, each with its own operational requirements and performance priorities.

The Future of Performance-Driven Design
As sustainability frameworks and performance expectations continue to evolve, Afogreen Build expects modelling to become an increasingly important part of project planning and design across a wide range of sectors.

"There is increasing emphasis on understanding how buildings are likely to perform before they are built, rather than waiting until they are operational to identify challenges," said Ms. Erika. "The ability to evaluate performance early in the design process is becoming increasingly valuable as projects face more complex sustainability and operational requirements. The team should work closely with project stakeholders to establish realistic assumptions and evaluate likely performance outcomes from the outset. This process helps reduce unnecessary design iterations, improve modelling efficiency, and increase the likelihood of achieving targeted performance objectives. By integrating performance considerations earlier in the design process, project teams are better positioned to deliver buildings that meet both compliance requirements and long-term operational goals."

For more information about building performance modelling and sustainability consulting services, visit Afogreen Build's website.
Hashtag: #AfogreenBuild

The issuer is solely responsible for the content of this announcement.

Afogreen Build

Afogreen Build is a in Australia specialising in sustainability advisory, environmental simulations, and performance modelling. Its services include , daylight analysis, thermal comfort assessments, CFD modelling, and green building certification consulting for projects across the Asia-Pacific region. The company supports project teams in designing buildings that prioritise energy efficiency, occupant comfort, and long-term.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Afogreen Build Highlights Growing Adoption of Building Performance Modelling in Australia's Sustainability-Driven Construction Sector

Afogreen Build Highlights Growing Adoption of Building Performance Modelling in Australia's Sustainability-Driven Construction Sector

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