GREENSBORO, N.C.--(BUSINESS WIRE)--Jul 9, 2026--
Global denim icon Wrangler® today announced the launch of Toughlite, a denim innovation that brings enhanced airflow to the brand’s legendary Cowboy Cut® family. Engineered to prove that a lighter weight jean does not mean a weaker jean, Toughlite delivers made-to-move comfort without sacrificing the quality that has defined Wrangler for almost 80 years.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260709357637/en/
Weighing less than traditional 14.75 oz heavyweight denim, the Toughlite collection is constructed from a premium 99% cotton and 1% elastane blend. This tech-driven denim provides two key benefits tailored to a fast-paced lifestyle:
With the introduction of Toughlite, Wrangler is addressing the demands of a new generation of consumers who look for effortless comfort and go-anywhere versatility. Toughlite delivers a zero-break-in jean that seamlessly transitions from work, to a tailgate or a night out with friends.
“Wrangler has always stood for durability you can trust,” said Holly Wheeler, Vice President of Global Brand Marketing at Kontoor Brands. “With Toughlite, we pushed ourselves further, engineering a fabric that’s up to 20% lighter, has enhanced airflow, and is incredibly flexible, while not sacrificing durability. It’s innovation you can feel immediately, without giving up the authenticity that defines Wrangler.”
Designed for the guy seeking a simple, authentic aesthetic backed by high-quality performance, Toughlite honors the trusted five-pocket styling, relaxed seat and thigh, and over-the-boot fit that put Wrangler on the map, now re-engineered for a new era of comfort.
Wrangler Toughlite will debut in the brand's most iconic, globally best-selling fits: the 13MWZ Original Fit Cowboy Cut® and the 936 Slim Fit Cowboy Cut®. They will be offered in four classic washes: Rinse, Stone, Faded Stone, and Light Wash.
Starting July 9th, Wrangler Toughlite will be available for $69.99 on Wrangler.com and at select Western and apparel retailers nationwide. To learn more about the Toughlite collection and see how "Tough Jeans Just Got Lighter," visit Wrangler.com or follow the brand on social media @Wrangler.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
Wrangler Toughlite
LONDON (AP) — Karolina Muchova ended Coco Gauff’s run at Wimbledon in a drama-filled tiebreaker to reach the final on Thursday.
Muchova won 6-2, 1-6, 7-6 (10) to become the fourth Czech woman in the last six years to reach the championship match of the grass-court Grand Slam.
Gauff wasted a match point in the tiebreaker when she dinked an attackable forehand into the net to follow a powerful first serve.
Muchova then produced a lob winner to set up her first match point, which she lost when she slipped to the grass and a passing shot from Gauff sailed by her.
But Muchova quickly set up another match point and produced a shot to the corner. Gauff reached the ball but her forehand response landed in the net and Muchova covered her hands in disbelief.
It will be the ninth-ranked Muchova’s second Grand Slam final after losing to Iga Swiatek in the 2023 French Open championship match.
Muchova could face another Czech player in Saturday’s final, with Linda Noskova to play Marta Kostyuk of Ukraine in the other semifinal next on Centre Court.
The other Czech women in the Wimbledon final recently were: Karolina Pliskova (runner-up in 2021); Marketa Vondrousova (champion in 2023); and Barbora Krejcikova (champion in 2024).
For Gauff, it was still her most successful Wimbledon. Previously, the seventh-ranked American had gone only as far as the fourth round three times – including during her breakthrough run as a 15-year-old in 2019.
The men’s semifinals on Friday feature top-ranked and defending champion Jannik Sinner against seven-time Wimbledon winner Novak Djokovic and French Open champion Alexander Zverev against British wild card Arthur Fery.
It was another hot day in London with the temperature soaring to 91 degrees Fahreinheit (33 Celsius), prompting spectators to fan themselves in the stands in an attempt to keep cool.
Muchova appeared to be struggling physically as the match wore on, bending over in exhaustion after one long rally and holding her abdomen in apparent pain during the final game.
AP tennis: https://apnews.com/hub/tennis
Coco Gauff of the United States returns the ball to Karolina Muchova of the Czech Republic in their semifinal women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 9, 2026. (AP Photo/Kin Cheung)
Karolina Muchova of the Czech Republic serves to Coco Gauff of the United States in their semifinal women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 9, 2026. (AP Photo/Kin Cheung)
Coco Gauff of the United States returns the ball to Karolina Muchova of the Czech Republic in their semifinal women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 9, 2026. (AP Photo/Kirsty Wigglesworth)
Karolina Muchova of the Czech Republic returns the ball to Coco Gauff of the United States in their semifinal women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 9, 2026. (AP Photo/Kin Cheung)
Coco Gauff of the United States reacts after losing a point against Karolina Muchova of the Czech Republic in their semifinal women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 9, 2026. (AP Photo/Kirsty Wigglesworth)
