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Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists

Asia Pacific

Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists
Asia Pacific

Asia Pacific

Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists

2026-07-15 20:55 Last Updated At:21:02

ENSHI, CHINA - Media OutReach Newswire - 15 July 2026 - With China's inbound visa-free policies continuing to be optimized, the Suobuya Stone Forest Scenic Area, located in Enshi Tujia and Miao Autonomous Prefecture, Hubei Province, is welcoming Southeast Asian tourists with a refreshed experience. Known as the "World's First Ordovician Stone Forest," this 460-million-year-old geological wonder has introduced a series of diverse cultural experiences and interactive programs in 2026, offering Southeast Asian visitors a journey through natural and cultural wonders spanning hundreds of millions of years.


Geological Wonder: Exploring an Ancient Underwater World from 460 Million Years Ago

Located in Taiyanghe Township in the northwest of Enshi City, Suobuya Stone Forest is approximately a one-hour drive from the city center. The scenic area was formed during the Ordovician Period 460 million years ago. Originally covered by an ancient ocean, it gradually evolved through geological transformations over hundreds of millions of years into the extraordinary stone forest landscape seen today. Covering a total area of 21 square kilometers, the area features towering stone peaks surrounded by lush greenery, resembling a vast "underwater labyrinth." As a "crowned stone forest" with one of the highest vegetation coverage rates in China, the scenic area enjoys a cool and pleasant average summer temperature, making it an ideal destination for summer retreats and nature-based relaxation.

The four major scenic areas currently open to visitors each have their own unique appeal. Qinglongtai serves as the highest point of the scenic area, offering panoramic views of the entire stone forest from above. Lianhuazhai features the breathtaking "Xiniugou" secret landscape, where towering cliffs on both sides and changing light and shadows create a dreamlike atmosphere. Mozigou is rich in ancient biological fossils, allowing visitors to touch traces of life from the Ordovician Period with their own hands. Jiulonghui features circular rock walls and groups of waterfalls, with stone peaks rising dramatically from the ground to create a magnificent landscape. The scenic area also features the 5D theater "Shanhaijing," where visitors can enjoy an immersive experience of the evolution of the Ordovician ocean world. With gentle walking trails and an easy travel route, the area is suitable for families and nature exploration enthusiasts.

Cultural Feast: Immersive Experiences of Tujia Folk Traditions

Suobuya Stone Forest is not only a treasure trove of geological wonders but also an important carrier of Tujia culture. The Tujia ethnic group is one of the major ethnic minorities in the Enshi region, with a long history and distinctive cultural traditions. The "Baishou Dance" is one of the most representative folk dances of the Tujia people and has been listed as a National Intangible Cultural Heritage. The dance movements often imitate scenes such as hunting, farming, and warfare, featuring a lively rhythm. Visitors can personally participate in this cultural experience at the Tiejiazhai Square and Duigetai Stage.

The Tujia Girls' Festival is one of Enshi's most distinctive traditional folk festivals and has been held at Suobuya Stone Forest during the seventh month of the lunar calendar for many consecutive years. The festival is a traditional social activity where young Tujia men and women use songs as a medium for communication and dances to express emotions. It carries the unique marriage customs and collective memories of the Tujia people and has been recognized as a provincial-level intangible cultural heritage of Hubei Province and one of the "Top Ten Most Charming Festivals in China." During the festival, the scenic area hosts a variety of activities, including matchmaking through folk songs, traditional cultural parades, and traditional handicraft exhibitions, allowing visitors to experience the rich ethnic culture amid the stone forests and mountain scenery. Suobuya Stone Forest has therefore also been recognized as the "Hometown of Chinese Folk Art" and the "Hometown of Mountain Folk Songs."

Since 2026, the scenic area has continued to enhance its tourism products and cultural experiences. During the May Day holiday, it launched the "Exploring Wonders on Horseback · Fun in the Million-Year Stone Sea" folk culture series, featuring interactive programs such as folk song and dance flash mobs, the "Nature Guardians" activity where visitors exchange collected litter for cultural souvenirs, the immersive intangible cultural heritage experience "Stone Workers' Chant," and the outdoor role-playing game "Stone Forest Secret Order · Pursuing the Shadow of Rocks." These activities allow visitors to explore the ancient stone sea while deeply engaging with Tujia cultural traditions.

Improved Transportation: Easier Access to Enshi for Southeast Asian Tourists

Since the opening of Enshi Xujiaping International Airport's aviation port, the international flight network has continued to improve. In 2026, the Enshi–Hong Kong route achieved year-round regular operation, while flights between Enshi and Vietnam's Ho Chi Minh City and Hanoi have resumed successively, creating a dual-route network connecting Vietnam's two major cities in the north and south. According to the development plan of the Enshi aviation port, new routes to Singapore, Kuala Lumpur in Malaysia, and other destinations will be steadily promoted in the future, further strengthening the Southeast Asian aviation network. Tourists from major Southeast Asian cities can fly directly to Enshi and reach this 460-million-year-old underwater world after only a one-hour drive. Hidden deep within the Wuling Mountains, this ancient stone forest wonderland is welcoming visitors from around the world with a more open and international approach.
Hashtag: #SuobuyaCulturalTourism

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Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists

Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists

BANGKOK, THAILAND - Media OutReach Newswire - 15 July 2026 - Amari, the upper-upscale hotel brand under ONYX Hospitality Group, invites travellers to discover stays that go beyond the beauty of a destination, creating meaningful moments that become lasting memories through authentic local experiences, genuine connections with people and culture, and the warmth of Thai hospitality.

Amari Bangkok

Amari Bangkok

As ONYX Hospitality Group celebrates its 60th anniversary, the company is entering a new chapter of growth through the continued evolution of its brand portfolio. As part of this journey, Amari has been revitalised with a refreshed brand positioning centred on authentic local connections and warm Thai hospitality. Bringing this vision to life is the introduction of "Ari Service", a new signature brand touchpoint designed to deepen the relationship between guests and the destinations they visit. Through thoughtful, locally inspired interactions and personalised service, Ari Service encourages guests to discover the character, culture and people of each location, creating meaningful experiences that extend well beyond check-out and reinforcing Amari's promise of creating lasting memories.

As travel today is no longer simply about changing places, but about taking time for oneself, being with loved ones and creating meaningful moments, Amari believes that the best journeys continue long after check-out. Every stay is designed to leave guests with feelings and experiences they can carry home, from the first warm welcome upon arrival and a local dish that brings back memories of a destination, to moments shared with loved ones and thoughtful details that make guests feel truly understood and cared for.

Beyond thoughtful service, Amari connects guests with the unique character of each destination through locally inspired design, food and ingredients that reflect the identity of each place, and experiences that connect guests with local communities, culture and ways of life. From beachfront escapes surrounded by nature to vibrant city stays, every Amari destination reflects its own sense of place, offering experiences that are warm, lively and memorable.

At Amari Phuket, guests can experience a relaxing seaside escape along the Andaman coast, where the island's natural beauty, local culture, cuisine and heritage come together. From unwinding at Breeze Spa, an open-air spa experience complemented by the sound of the waves, to discovering Phuket's local flavours, historic Old Town and coastal lifestyle, every moment offers a deeper connection with the rhythm of the island.

Amari Vogue Krabi offers a tranquil retreat at Tubkaek Beach, one of Krabi's most scenic coastal destinations. Surrounded by nature and overlooking the Andaman Sea, guests can enjoy peaceful moments by the beach, breathtaking sunsets and the simplicity of coastal life, making it an ideal destination to reconnect with themselves and loved ones away from the pace of everyday life.

For travellers seeking a more vibrant seaside escape, Amari Pattaya combines relaxation with the energy of one of Thailand's most dynamic coastal cities. Guests can begin their day with moments of relaxation and holistic well-being at maai spa before exploring Pattaya's cafés, restaurants, seaside activities and lifestyle experiences. With its balance of comfort and liveliness, Amari Pattaya offers a welcoming destination for families, couples and leisure travellers.

In the heart of Bangkok, Amari Bangkok combines the convenience of a city location with a warm and relaxing atmosphere where guests can unwind amidst the energy of the capital. With easy access to shopping, lifestyle destinations, cultural attractions, restaurants and key city landmarks, the hotel serves as both a gateway to discovering Bangkok from a new perspective and a welcoming place to return to for comfort and thoughtful care.

For Amari, a memorable journey does not end when guests leave the hotel. It continues through the feelings, connections and experiences they take home. By bringing each destination's unique character to life through Ari Service, authentic local experiences and genuine Thai hospitality, Amari creates meaningful moments that become lasting memories. These are the "Endless Memories" that Amari strives to create at every destination, making every journey even more meaningful.

For more information on Amari please visit: www.amari.com

Hashtag: #ONYXHospitalityGroup

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About ONYX Hospitality Group

ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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