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Launch ceremony of third edition of Hong Kong Fashion Fest Held on July 9

Asia Pacific

Launch ceremony of third edition of Hong Kong Fashion Fest Held on July 9
Asia Pacific

Asia Pacific

Launch ceremony of third edition of Hong Kong Fashion Fest Held on July 9

2026-07-16 13:00 Last Updated At:13:02

HONG KONG SAR - Media OutReach Newswire - 16 July 2026 - Presented by the Government of the Hong Kong Special Administrative Region, spearheaded and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Culture, Sports and Tourism Bureau, the launch ceremony of the third edition of Hong Kong Fashion Fest was held on July 9 at the Hong Kong Museum of Art. The Secretary for Culture, Sports and Tourism, Miss Rosanna Law, and representatives of the organisers of the programmes officiated at the ceremony.

Presented by the Government of the Hong Kong Special Administrative Region, spearheaded and sponsored by the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau, the launch ceremony of the third edition of Hong Kong Fashion Fest was held on July 9 at the Hong Kong Museum of Art. Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (centre) and representatives of organisers of the programmes officiating at the launch ceremony.

Presented by the Government of the Hong Kong Special Administrative Region, spearheaded and sponsored by the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau, the launch ceremony of the third edition of Hong Kong Fashion Fest was held on July 9 at the Hong Kong Museum of Art. Photo shows the Secretary for Culture, Sports and Tourism, Miss Rosanna Law (centre) and representatives of organisers of the programmes officiating at the launch ceremony.

Speaking at the ceremony, Miss Law announced that this year's Hong Kong Fashion Fest will make its much-anticipated return from September 1 to 14 under the theme "Rhythm of the Heart". The event will bring together eight flagship programmes curated by six industry bodies and, for the first time, will be combined with CENTRESTAGE -- the annual fashion extravaganza organised by the Hong Kong Trade Development Council (HKTDC) -- to generate stronger synergies. She added that the Government will continue to work together with the industry to help Hong Kong's fashion industry shine on the international stage.

This edition of Hong Kong Fashion Fest continues to be spearheaded by CCIDA, in collaboration with the HKTDC, the Hong Kong Design Centre, the Clothing Industry Training Authority, the Hong Kong Fashion Designers Association, the Hong Kong Fashion Council, and the Hong Kong Design Institute. The rich variety of events spans haute couture, cross-regional menswear, denim culture, sustainable design and more. During the two-week Fashion Fest, Hong Kong will be transformed into a dazzling stage for embracing Eastern and Western fashion cultures and fostering creative exchanges, not only showcasing the creative power of emerging local and international fashion designers, but also sharing the vibrant energy of Hong Kong's fashion with the public and fashion enthusiasts worldwide.

Since its inauguration in 2024, the Hong Kong Fashion Fest has developed into an annual fashion mega event over the past two years through introduction of new elements and strengthening of international crossover collaborations, bringing top-tier global fashion talents and industry elites to Hong Kong and help local fashion designers develop local and outside markets. For more detailed information and the latest updates on Hong Kong Fashion Fest, please visit the official website (www.hongkongfashionfest.com), or follow the official social media channels on Instagram (www.instagram.com/hkfashionfest), Facebook (www.facebook.com/hongkongfashionfest) and YouTube (www.youtube.com/@hkfashionfest).

Hashtag: #HongKongFashionFest #hkfashionfest #CSTB #CCIDA #CCIDAHK

The issuer is solely responsible for the content of this announcement.

About Cultural and Creative Industries Development Agency (CCIDA)

The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA's strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia's creative capital and our positioning as the East-meets-West centre for international cultural exchange.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Recognition highlights the TrendAI™ partner-first platform model, ecosystem expansion, and AI-driven tools supporting partner-led growth

HONG KONG SAR - Media OutReach Newswire - 16 July 2026 - TrendAI™, the enterprise AI security leader from Trend Micro Incorporated (TYO: 4704; TSE: 4704), is celebrating its fourth consecutive year as a Champion in the Omdia Global Cybersecurity Leadership Matrix 2026. The report evaluated 24 security vendors across both Momentum and Leadership dimensions, recognizing TrendAI™ in the top three for continuous commitment to building one of the industry's most capable and rewarding partner ecosystems.

According to Omdia, Champion status reflects strong channel management, robust market performance, and a proactive approach to advancing the cybersecurity partner ecosystem.

Matthew Ball, Chief Analyst at Omdia: "TrendAI™ reaffirmed its position as a Champion by focusing its portfolio on the unified TrendAI Vision One™ platform and establishing the Global Partner Office. A flexible consumption model increased recurring revenue and improved margin predictability, while the refreshed Partner Portal, expanded enablement, and AI-driven tools supported significant Partner Program adoption, partner-led renewals, and services-led growth globally."

Sanjay Mehta, Senior Vice President, Global Partner Office at TrendAI™: "Omdia's findings reflect the progress we are seeing across our global partner ecosystem as we continue to make the TrendAI™ Partner Program more impactful, profitable, and services-led. In the first half of 2026, partner-driven deal registration value grew 2.3x YoY, reaching $1.47 billion. This momentum reflects the trust partners are placing in TrendAI™, the strength of our platform-first strategy, and the growing opportunity for partners to deliver AI-powered security outcomes through TrendAI Vision One™."

Omdia cited several partner-focused drivers behind this Champion designation:

  • A strategic commitment to AI security was solidified through the rebrand from the enterprise business unit of Trend Micro to TrendAI™, delivering best-in-class threat intelligence and AI-driven virtual patching capabilities that help customers stay ahead of emerging threats and vulnerabilities
  • Partner momentum accelerated with an emphasis on expansion-focused playbooks which drove strong growth in multi-solution and service attachment and resell motions
  • Increased recurring revenue and improved margin predictability through a flexible consumption model which drove a 759% increase in adoption of TrendAI Vision One™ for service providers and continues to provide infinite flexibility and faster time to value
  • Simplified partner-led demand generation and deal qualification through the introduction of TrendIQ for Partners, a dedicated LLM for partners giving intuitive access to validated product and program information. These tools helped partners generate 7.8K automated playbooks and run 12.5K TrendAI Vision One™ demos in H1 2026, accelerating customer engagement, co-marketing , and services-led growth
  • TrendAI™ will deepen its platform and partner-first model, and continue to expand its partnerships ecosystem, co-selling with alliances such as NVIDIA, AWS, Anthropic, Databricks, and OpenAI

The TrendAI™ partner-first approach is also reflected in the experiences of partners globally.

Rob Swainson, Director at Blue Cube Security: "It's not just about great technology—it's about having a partner that genuinely cares about helping us deliver the best outcomes for our customers, based on what's right for each customer. That shared commitment to customer outcomes is what makes this partnership so valuable."

To read a full copy of the report, visit our website.

Hashtag: #trendai #trendaivisionone #visionone #trendmicro #omdia




The issuer is solely responsible for the content of this announcement.

About TrendAI™

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data. Global Fortune 500 companies rely on TrendAI™ to cut risk and stop threats up to three months earlier, powered by world-leading threat and attack intelligence. Through deep ecosystem partnerships with market leaders like NVIDIA, Anthropic, AWS, Google, and Microsoft, TrendAI™ empowers your organization to securely drive forward at the speed of AI. AI Fearlessly. Learn more at trendaisecurity.com.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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