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DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora

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DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora
Business

Business

DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora

2026-07-20 21:01 Last Updated At:21:10

FRISCO, Texas--(BUSINESS WIRE)--Jul 20, 2026--

FlutterHabit, the brand that helped pioneer more accessible, wearable, and realistic lash extensions, announced today they are launching in Sephora as its first brick-and-mortar retailer. The debut brings FlutterHabit's DIY Lash Extensions to 500+ Sephora doors nationwide, in addition to Sephora.com, beginning July 20 online and July 24 in-store.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260720170234/en/

FlutterHabit has spent 7 years redefining the at-home lash extension experience and educating consumers about the category, building a loyal customer base along the way — with one pair of FlutterHabit lashes now sold every 10 seconds and 20M+ lashes sold to date. That groundwork is showing up well beyond the early beauty enthusiast. In 2025, FlutterHabit's Amazon and TikTok Shop presence grew 50% combined, a signal of the DIY category's rising momentum and demand from new consumers.

This move into retail was driven by FlutterHabit’s community, who have asked for years to shop their favorite lashes in stores, along with new customers who want to see the products in person before trying lashes for the first time. Sephora offered the right setting to meet both, a place where shoppers can discover the category with guidance before they commit. And with Sephora's already-strong prestige lash lineup, FlutterHabit fits in naturally while bringing something new to its first retail partner.

“From the beginning, FlutterHabit has been built in partnership with our community. We’ve listened obsessively to our customers: to how they live, what they need, and what makes them feel confident. And that’s really what shaped the brand into what it is today. Launching in Sephora is such an exciting milestone because it reflects not only how much FlutterHabit has grown, but how much the category itself has evolved,” shares Sabeen Mian, President of Performance Beauty Group’s Lash Division. Mian adds, “DIY lashes have become part of everyday beauty routines for so many women, and we’re excited to bring that experience to even more consumers in a retail environment that feels elevated, educational, and inspiring. What I’m most proud of is that even as the brand grows, we’ve stayed incredibly grounded in who we are. FlutterHabit has always been about making confidence feel easier, and beauty feel more approachable for real life.”

For its retail debut, FlutterHabit is introducing Sephora-exclusive packaging with a cleaner, more refined expression of the brand that stays true to its warm, welcoming roots. The design leans into education, helping first-time shoppers immediately understand what DIY lashes are, how they work, and where they fit in a daily routine. FlutterHabit's best-selling STICKtionary ($24) and PrepTECH ($28) lashes will arrive at Sephora in exclusive kit form, alongside its "Foam a Friend" Foaming Lash Cleanser & Brush Set ($18) and "Lash Off" Lash Remover Spray ($16), a more recent addition to the lineup.

For more information, please visit flutterhabit.com, Instagram, or TikTok.

About FlutterHabit

FlutterHabit is a leading false lash company redefining at-home lash enhancement with salon-quality eyelash extensions that are easy to apply, long-lasting, and designed for everyday life. Founded in 2019, FlutterHabit offers a wide range of premium lash solutions that help individuals save time and money while achieving a professional look without salon visits. With a focus on innovation, quality, and customer empowerment, the brand has cultivated a loyal community of users who love its customizable lash styles and commitment to beauty that fits into busy lifestyles. For more information, visit flutterhabit.com.

DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora

DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora

NEW YORK (AP) — The U.S. Open, the season’s final Grand Slam, is underway in New York. Carlos Alcaraz and Aryna Sabalenka defend their singles titles, Novak Djokovic seeks a record 25th major, and Venus and Serena Williams reunite in doubles.

Aryna Sabalenka, of Belarus, serves the ball to Kamilla Rakhimova, of Uzbekistan, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Heather Khalifa)

Aryna Sabalenka, of Belarus, serves the ball to Kamilla Rakhimova, of Uzbekistan, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Heather Khalifa)

Emma Navarro, of the United States, returns the ball to Karolina Muchova, of the Czech Republic, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Yuki Iwamura)

Emma Navarro, of the United States, returns the ball to Karolina Muchova, of the Czech Republic, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Yuki Iwamura)

Carlos Alcaraz, of Spain, returns the ball to Wu Yibing, of China, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Carlos Alcaraz, of Spain, returns the ball to Wu Yibing, of China, during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Ben Shelton, of the United States, serves to Denis Shapovalov, of Canada, during the third round of the U.S. Open tennis championships, early Saturday, Sept. 5, 2026, in New York. (AP Photo/Adam Hunger)

Ben Shelton, of the United States, serves to Denis Shapovalov, of Canada, during the third round of the U.S. Open tennis championships, early Saturday, Sept. 5, 2026, in New York. (AP Photo/Adam Hunger)

Tommy Paul, of the United States, right, greets Alexander Bublik, of Kazakhstan, after Paul won their match during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Heather Khalifa)

Tommy Paul, of the United States, right, greets Alexander Bublik, of Kazakhstan, after Paul won their match during the third round of the U.S. Open tennis championships Friday, Sept. 4, 2026, in New York. (AP Photo/Heather Khalifa)

Venus Williams, left, and Serena Williams, of the United States, confer as they play against Hao-Ching Chan, of Taiwan, and Maya Joint, of Australia, during a women's doubles match at the U.S. Open tennis championships, Friday, Sept. 4, 2026, in New York. (AP Photo/Adam Hunger)

Venus Williams, left, and Serena Williams, of the United States, confer as they play against Hao-Ching Chan, of Taiwan, and Maya Joint, of Australia, during a women's doubles match at the U.S. Open tennis championships, Friday, Sept. 4, 2026, in New York. (AP Photo/Adam Hunger)

Serena Williams, right, and Venus Williams, of the United States, celebrates after a point against Hao-Ching Chan, of Taiwan, and Maya Joint, at the U.S. Open tennis championships, Friday, Sept. 4, 2026, in New York. (AP Photo/Adam Hunger)

Serena Williams, right, and Venus Williams, of the United States, celebrates after a point against Hao-Ching Chan, of Taiwan, and Maya Joint, at the U.S. Open tennis championships, Friday, Sept. 4, 2026, in New York. (AP Photo/Adam Hunger)

Marta Kostyuk, of Ukraine, reacts during the third round of the U.S. Open tennis championships against Ekaterina Alexandrova, of Russia, Friday, Sept. 4, 2026, in New York. (AP Photo/Yuki Iwamura)

Marta Kostyuk, of Ukraine, reacts during the third round of the U.S. Open tennis championships against Ekaterina Alexandrova, of Russia, Friday, Sept. 4, 2026, in New York. (AP Photo/Yuki Iwamura)

Oleksandra Oliynykova, of Ukraine, reacts during the second round of the U.S. Open tennis championships against Alexandra Eala, of the Philippines, Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Oleksandra Oliynykova, of Ukraine, reacts during the second round of the U.S. Open tennis championships against Alexandra Eala, of the Philippines, Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Madison Keys, of the United States, celebrates after she defeated Anna Bondar, of Hungary, during the second round of the U.S. Open tennis championships Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Madison Keys, of the United States, celebrates after she defeated Anna Bondar, of Hungary, during the second round of the U.S. Open tennis championships Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Alexandra Eala, of the Philippines, returns the ball to Oleksandra Oliynykova, of Ukraine, during the second round of the U.S. Open tennis championships Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Alexandra Eala, of the Philippines, returns the ball to Oleksandra Oliynykova, of Ukraine, during the second round of the U.S. Open tennis championships Thursday, Sept. 3, 2026, in New York. (AP Photo/Seth Wenig)

Coco Gauff, of the United States, eyes a return to Paula Badosa, of Spain, during the second round of the U.S. Open tennis championships, Thursday, Sept. 3, 2026, in New York. (AP Photo/Frank Franklin II)

Coco Gauff, of the United States, eyes a return to Paula Badosa, of Spain, during the second round of the U.S. Open tennis championships, Thursday, Sept. 3, 2026, in New York. (AP Photo/Frank Franklin II)

Katerina Siniakova, of the Czech Republic, returns the ball to Naomi Osaka, of Japan, during the second round of the U.S. Open tennis championships against Thursday, Sept. 3, 2026, in New York. (AP Photo/Andres Kudacki)

Katerina Siniakova, of the Czech Republic, returns the ball to Naomi Osaka, of Japan, during the second round of the U.S. Open tennis championships against Thursday, Sept. 3, 2026, in New York. (AP Photo/Andres Kudacki)

Ben Shelton, of the United States, returns the ball to Hubert Hurkacz, of Poland, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Ben Shelton, of the United States, returns the ball to Hubert Hurkacz, of Poland, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Marta Kostyuk, of Ukraine, returns the ball to Sloane Stephens, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Yuki Iwamura)

Marta Kostyuk, of Ukraine, returns the ball to Sloane Stephens, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Yuki Iwamura)

Daniil Medvedev, of Russia, returns the ball to Sebastian Gorzny, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Yuki Iwamura)

Daniil Medvedev, of Russia, returns the ball to Sebastian Gorzny, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Yuki Iwamura)

Rain drops are visible on a glass at the Grandstand stadium during the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Seth Wenig)

Rain drops are visible on a glass at the Grandstand stadium during the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Seth Wenig)

Jessica Pegula, of the United States, serves the ball to Sofia Kenin, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Jessica Pegula, of the United States, serves the ball to Sofia Kenin, of the United States, during the second round of the U.S. Open tennis championships Wednesday, Sept. 2, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Lucrezia Stefanini, of Italy, competes against Dayana Yastremska, of Ukraine, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Lucrezia Stefanini, of Italy, competes against Dayana Yastremska, of Ukraine, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Marta Kostyuk, of Ukraine, reacts following a match against Storm Hunter, of Australia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Marta Kostyuk, of Ukraine, reacts following a match against Storm Hunter, of Australia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Andrey Rublev, of Russia, serves the ball to Otto Virtanen, of Finland, during the first round of the U.S. Open tennis championships Monday, Aug. 31, 2026, in New York. (AP Photo/Yuki Iwamura)

Andrey Rublev, of Russia, serves the ball to Otto Virtanen, of Finland, during the first round of the U.S. Open tennis championships Monday, Aug. 31, 2026, in New York. (AP Photo/Yuki Iwamura)

Novak Djokovic, of Serbia, drops a ball as he competes against Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Novak Djokovic, of Serbia, drops a ball as he competes against Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Venus Williams, of the United States, reacts during her first round match against compatriot Sofia Kenin at the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Frank Franklin II)

Venus Williams, of the United States, reacts during her first round match against compatriot Sofia Kenin at the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Frank Franklin II)

Ball persons wipe the floor during a break in play between Novak Djokovic, of Serbia, and Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Ball persons wipe the floor during a break in play between Novak Djokovic, of Serbia, and Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Mariano Navone, of Argentina, celebrates after he defeated Novak Djokovic, of Serbia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Mariano Navone, of Argentina, celebrates after he defeated Novak Djokovic, of Serbia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Novak Djokovic, of Serbia, reacts on the court during the first round of the U.S. Open tennis championships against Mariano Navone, of Argentina, Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Novak Djokovic, of Serbia, reacts on the court during the first round of the U.S. Open tennis championships against Mariano Navone, of Argentina, Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Tara Djokovic, right, reacts with her mom Jelena Djokovic center, and brother Stefan Djokovic, left, as her dad, Novak Djokovic, of Serbia, competes against Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Tara Djokovic, right, reacts with her mom Jelena Djokovic center, and brother Stefan Djokovic, left, as her dad, Novak Djokovic, of Serbia, competes against Mariano Navone, of Argentina, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Aryna Sabalenka, of Belarus, follows through on a shot to Camila Osorio, of Colombia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

Aryna Sabalenka, of Belarus, follows through on a shot to Camila Osorio, of Colombia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

Aryna Sabalenka, of Belarus, returns the ball to Camila Osorio, of Colombia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

Aryna Sabalenka, of Belarus, returns the ball to Camila Osorio, of Colombia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

Arthur Fils, of France, lunges to return the ball to Stefanos Tsitsipas, of Greece, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Arthur Fils, of France, lunges to return the ball to Stefanos Tsitsipas, of Greece, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Fans react as they watch Venus Williams, of the United States, play compatriot Sofia Kenin during their first round match at the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Frank Franklin II)

Fans react as they watch Venus Williams, of the United States, play compatriot Sofia Kenin during their first round match at the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Frank Franklin II)

Carlos Alcaraz, of Spain, returns the ball to Roman Safiullin, of Russia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

Carlos Alcaraz, of Spain, returns the ball to Roman Safiullin, of Russia, during the first round of the U.S. Open tennis championships, Monday, Aug. 31, 2026, in New York. (AP Photo/Seth Wenig)

The Grandstand stadium sits empty during a rain delay at the U.S. Open tennis championships Tuesday, Sept. 1, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

The Grandstand stadium sits empty during a rain delay at the U.S. Open tennis championships Tuesday, Sept. 1, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Naomi Osaka, of Japan, arrives to compete against Anastasia Zakharova, of Russia, during the first round of the U.S. Open tennis championships Monday, Aug. 31, 2026, in New York. (AP Photo/Adam Hunger)

Naomi Osaka, of Japan, arrives to compete against Anastasia Zakharova, of Russia, during the first round of the U.S. Open tennis championships Monday, Aug. 31, 2026, in New York. (AP Photo/Adam Hunger)

Jasmine Paolini, of Italy, reacts during the first round of the U.S. Open tennis championships against Veronika Erjavec, of Slovenia, Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Jasmine Paolini, of Italy, reacts during the first round of the U.S. Open tennis championships against Veronika Erjavec, of Slovenia, Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Tennis fans watch a match between Miomir Kecmanovic, of Serbia, and Denis Shapovalov, of Canada, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Adam Hunger)

Tennis fans watch a match between Miomir Kecmanovic, of Serbia, and Denis Shapovalov, of Canada, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Adam Hunger)

Denis Shapovalov, of Canada, reacts during a match against Miomir Kecmanovic, of Serbia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Adam Hunger)

Denis Shapovalov, of Canada, reacts during a match against Miomir Kecmanovic, of Serbia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Adam Hunger)

Spectators ask for autographs from Tommy Paul, of the United States, after he defeated Coleman Wong, of Hong Kong, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Spectators ask for autographs from Tommy Paul, of the United States, after he defeated Coleman Wong, of Hong Kong, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Lucrezia Stefanini, of Italy, competes against Dayana Yastremska, of Ukraine, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Lucrezia Stefanini, of Italy, competes against Dayana Yastremska, of Ukraine, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Hugo Gaston, of France, returns the ball to Daniil Medvedev, of Russia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Hugo Gaston, of France, returns the ball to Daniil Medvedev, of Russia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Luca van Assche, of France, returns the ball to Cameron Norrie, of Britain, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Luca van Assche, of France, returns the ball to Cameron Norrie, of Britain, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Spectators walk around the grounds of the USTA Billie Jean King National Tennis Center during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Spectators walk around the grounds of the USTA Billie Jean King National Tennis Center during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Frank Franklin II)

Sho Shimabukuro, of Japan, returns the ball to Arthur Rinderknech, of France, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Sho Shimabukuro, of Japan, returns the ball to Arthur Rinderknech, of France, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Daniil Medvedev, of Russia, celebrates after he defeated Hugo Gaston, of France, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Daniil Medvedev, of Russia, celebrates after he defeated Hugo Gaston, of France, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Jasmine Paolini, of Italy, returns the ball to Veronika Erjavec, of Slovenia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Jasmine Paolini, of Italy, returns the ball to Veronika Erjavec, of Slovenia, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Yuki Iwamura)

Jessica Pegula, of the United States, right, embraces Elena-Gabriela Ruse, of Romania, after Pegula won the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Jessica Pegula, of the United States, right, embraces Elena-Gabriela Ruse, of Romania, after Pegula won the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Kamilla Rakhimova, of Uzbekistan, serves the ball to Barbora Krejcikova, of the Czech Republic, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Kamilla Rakhimova, of Uzbekistan, serves the ball to Barbora Krejcikova, of the Czech Republic, during the first round of the U.S. Open tennis championships Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Daniil Medvedev, of Russia, serves the ball to Hugo Gaston, of France, top, during the first round of the U.S. Open tennis championships at Arthur Ashe Stadium on Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Daniil Medvedev, of Russia, serves the ball to Hugo Gaston, of France, top, during the first round of the U.S. Open tennis championships at Arthur Ashe Stadium on Sunday, Aug. 30, 2026, in New York. (AP Photo/Kirsty Wigglesworth)

Marta Kostyuk, of Ukraine, reacts following a match against Storm Hunter, of Australia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

Marta Kostyuk, of Ukraine, reacts following a match against Storm Hunter, of Australia, during the first round of the U.S. Open tennis championships, Sunday, Aug. 30, 2026, in New York. (AP Photo/Andres Kudacki)

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