FRISCO, Texas--(BUSINESS WIRE)--Jul 20, 2026--
FlutterHabit, the brand that helped pioneer more accessible, wearable, and realistic lash extensions, announced today they are launching in Sephora as its first brick-and-mortar retailer. The debut brings FlutterHabit's DIY Lash Extensions to 500+ Sephora doors nationwide, in addition to Sephora.com, beginning July 20 online and July 24 in-store.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260720170234/en/
FlutterHabit has spent 7 years redefining the at-home lash extension experience and educating consumers about the category, building a loyal customer base along the way — with one pair of FlutterHabit lashes now sold every 10 seconds and 20M+ lashes sold to date. That groundwork is showing up well beyond the early beauty enthusiast. In 2025, FlutterHabit's Amazon and TikTok Shop presence grew 50% combined, a signal of the DIY category's rising momentum and demand from new consumers.
This move into retail was driven by FlutterHabit’s community, who have asked for years to shop their favorite lashes in stores, along with new customers who want to see the products in person before trying lashes for the first time. Sephora offered the right setting to meet both, a place where shoppers can discover the category with guidance before they commit. And with Sephora's already-strong prestige lash lineup, FlutterHabit fits in naturally while bringing something new to its first retail partner.
“From the beginning, FlutterHabit has been built in partnership with our community. We’ve listened obsessively to our customers: to how they live, what they need, and what makes them feel confident. And that’s really what shaped the brand into what it is today. Launching in Sephora is such an exciting milestone because it reflects not only how much FlutterHabit has grown, but how much the category itself has evolved,” shares Sabeen Mian, President of Performance Beauty Group’s Lash Division. Mian adds, “DIY lashes have become part of everyday beauty routines for so many women, and we’re excited to bring that experience to even more consumers in a retail environment that feels elevated, educational, and inspiring. What I’m most proud of is that even as the brand grows, we’ve stayed incredibly grounded in who we are. FlutterHabit has always been about making confidence feel easier, and beauty feel more approachable for real life.”
For its retail debut, FlutterHabit is introducing Sephora-exclusive packaging with a cleaner, more refined expression of the brand that stays true to its warm, welcoming roots. The design leans into education, helping first-time shoppers immediately understand what DIY lashes are, how they work, and where they fit in a daily routine. FlutterHabit's best-selling STICKtionary ($24) and PrepTECH ($28) lashes will arrive at Sephora in exclusive kit form, alongside its "Foam a Friend" Foaming Lash Cleanser & Brush Set ($18) and "Lash Off" Lash Remover Spray ($16), a more recent addition to the lineup.
For more information, please visit flutterhabit.com, Instagram, or TikTok.
About FlutterHabit
FlutterHabit is a leading false lash company redefining at-home lash enhancement with salon-quality eyelash extensions that are easy to apply, long-lasting, and designed for everyday life. Founded in 2019, FlutterHabit offers a wide range of premium lash solutions that help individuals save time and money while achieving a professional look without salon visits. With a focus on innovation, quality, and customer empowerment, the brand has cultivated a loyal community of users who love its customizable lash styles and commitment to beauty that fits into busy lifestyles. For more information, visit flutterhabit.com.
DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora
LOS ANGELES (AP) — A judge is set to decide at a hearing that opens Tuesday whether there is enough evidence to put singer D4vd on trial in the killing and dismemberment of a 14-year-old girl that authorities said had threatened to expose their relationship.
Prosecutors have said the evidence will show that 21-year-old D4vd, whose legal name is David Burke, brought Celeste Rivas Hernandez to the Hollywood Hills house he was renting, stabbed her multiple times then cut apart her body in his garage using chain saws.
The preliminary hearing in Los Angeles is expected to last about four days and will look much like an abbreviated trial. There is no jury. Judge Charlaine Olmedo will decide whether the prosecution offered enough evidence to demonstrate probable cause to proceed to trial.
It will be the first public presentation of evidence against Burke, who was arrested in April and pleaded not guilty to murder, continuous sexual abuse of a child under the age of 14 and unlawful mutilation of human remains. His attorney, Blair Berk, has said Burke is not responsible for Rivas Hernandez's death.
The defendant, who has been held without bail in a jail near the courthouse since his arrest, will appear in court in his jail clothes, after the judge rejected a request that he be able to wear a suit as is usually allowed at a jury trial. No cameras will be allowed in the courtroom.
Soon after his arrest, prosecutors filed a memo, which the defense unsuccessfully tried to have sealed, outlining what their evidence would show at this hearing.
The filing said Burke met Rivas Hernandez when she was 11, began sexually abusing her when she was 13 and he was 18, and killed her when she threatened to report him.
She was reported missing multiple times in the years before her death, and prosecutors said they have evidence she was with Burke for long stretches, including a trip to Texas where she met his family. Detectives had contacted him about her, but authorities say he lied and said he had only met her once and didn't know she was a minor. Prosecutors said they have sexual text messages and photos the two exchanged.
A court filing said he sent a car to pick her up on the night of April 23, 2025, from her hometown of Lake Elsinore, California, some 80 miles (129 km) outside of Los Angeles. The two exchanged messages until she arrived at his Hollywood home, after which her phone went dead.
“Knowing he had to silence the victim before she ruined his music career as she had threatened, very soon after her arrival at his home, defendant stabbed the victim to death multiple times and stood by while she bled out,” the document said.
Prosecutors said they have records showing Burke ordered chain saws and wading pools that he used to dismember her body in his garage, and that her DNA was found there on blood stains discovered when police served a search warrant.
They said he then drove around for months with the body in the trunk. About four months after her death, her decomposing body was found in the Tesla registered to Burke that had been towed from the Hollywood Hills in September.
Prosecutors said the car was parked around the corner from his house, and surveillance video will show he was the last person to drive it.
It's not entirely clear why it took seven more months to arrest Burke — though uncooperative witnesses had to be subpoenaed and the final autopsy report showing she was stabbed was not released until December.
The defense has not publicly provided its version of events.
Preliminary hearings like this one serve a similar function to that of grand jury proceedings. Prosecutors generally present only as much evidence as they think they need to, and witnesses are kept to a minimum — mostly police and other investigators. For defense attorneys, it can provide ways to explore potential weaknesses in witness testimony that they can exploit at a trial.
D4vd began making music for YouTube he created of the video game Fortnite when he was a teenager.
The songs he wrote and recorded on his phone were a blend of indie rock, R&B and lo-fi pop. The music made him a phenomenon on TikTok, Instagram, Soundcloud and Spotify, where his top songs, including his 2022 breakthrough “Romantic Homicide,” have more than a billion plays. In 2023, he released two EPs and opened for SZA on tour.
He performed at last year's Coachella music festival just a few weeks before prosecutors said Rivas Hernandez was killed, and his album was released. Five months later, he was on tour promoting it in when the body was discovered.
FILE - D4vd appears at Variety's Power of Young Hollywood in Los Angeles on Aug. 8, 2024. (Photo by Jordan Strauss/Invision/AP, File)
FILE - David Anthony Burke, whose stage name is D4vd, is arraigned in Los Angeles, April 20, 2026, on charges of killing a 14-year-old girl whose dismembered body was found in his car. (Ted Soqui/Pool Photo via AP, File)
FILE - A makeshift Memorial for Celeste Rivas Hernandez, who was killed and found inside a vehicle owned by singer D4vd, is placed outside her home in Lake Elsinore, Calif., on April 21, 2026. (AP Photo/Damian Dovarganes, file)
FILE - A makeshift memorial for Celeste Rivas Hernandez, whose body was found inside a vehicle owned by singer D4vd, is displayed outside her home in Lake Elsinore, Calif., on April 21, 2026. (AP Photo/Damian Dovarganes, File)
