FRISCO, Texas--(BUSINESS WIRE)--Jul 20, 2026--
FlutterHabit, the brand that helped pioneer more accessible, wearable, and realistic lash extensions, announced today they are launching in Sephora as its first brick-and-mortar retailer. The debut brings FlutterHabit's DIY Lash Extensions to 500+ Sephora doors nationwide, in addition to Sephora.com, beginning July 20 online and July 24 in-store.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260720170234/en/
FlutterHabit has spent 7 years redefining the at-home lash extension experience and educating consumers about the category, building a loyal customer base along the way — with one pair of FlutterHabit lashes now sold every 10 seconds and 20M+ lashes sold to date. That groundwork is showing up well beyond the early beauty enthusiast. In 2025, FlutterHabit's Amazon and TikTok Shop presence grew 50% combined, a signal of the DIY category's rising momentum and demand from new consumers.
This move into retail was driven by FlutterHabit’s community, who have asked for years to shop their favorite lashes in stores, along with new customers who want to see the products in person before trying lashes for the first time. Sephora offered the right setting to meet both, a place where shoppers can discover the category with guidance before they commit. And with Sephora's already-strong prestige lash lineup, FlutterHabit fits in naturally while bringing something new to its first retail partner.
“From the beginning, FlutterHabit has been built in partnership with our community. We’ve listened obsessively to our customers: to how they live, what they need, and what makes them feel confident. And that’s really what shaped the brand into what it is today. Launching in Sephora is such an exciting milestone because it reflects not only how much FlutterHabit has grown, but how much the category itself has evolved,” shares Sabeen Mian, President of Performance Beauty Group’s Lash Division. Mian adds, “DIY lashes have become part of everyday beauty routines for so many women, and we’re excited to bring that experience to even more consumers in a retail environment that feels elevated, educational, and inspiring. What I’m most proud of is that even as the brand grows, we’ve stayed incredibly grounded in who we are. FlutterHabit has always been about making confidence feel easier, and beauty feel more approachable for real life.”
For its retail debut, FlutterHabit is introducing Sephora-exclusive packaging with a cleaner, more refined expression of the brand that stays true to its warm, welcoming roots. The design leans into education, helping first-time shoppers immediately understand what DIY lashes are, how they work, and where they fit in a daily routine. FlutterHabit's best-selling STICKtionary ($24) and PrepTECH ($28) lashes will arrive at Sephora in exclusive kit form, alongside its "Foam a Friend" Foaming Lash Cleanser & Brush Set ($18) and "Lash Off" Lash Remover Spray ($16), a more recent addition to the lineup.
For more information, please visit flutterhabit.com, Instagram, or TikTok.
About FlutterHabit
FlutterHabit is a leading false lash company redefining at-home lash enhancement with salon-quality eyelash extensions that are easy to apply, long-lasting, and designed for everyday life. Founded in 2019, FlutterHabit offers a wide range of premium lash solutions that help individuals save time and money while achieving a professional look without salon visits. With a focus on innovation, quality, and customer empowerment, the brand has cultivated a loyal community of users who love its customizable lash styles and commitment to beauty that fits into busy lifestyles. For more information, visit flutterhabit.com.
DIY Lash Extensions Brand, FlutterHabit, Expands Into Brick and Mortar with Sephora
Iran's state television reported that seven oil tankers were either struck by attacks or hit naval mines in the Strait of Hormuz overnight Thursday, possibly the largest single-day number of vessels damaged in the waterway since the Iran war started on Feb. 28.
Here is the latest news from the Middle East. Read our full coverage here.
Iran’s state television reported that seven oil tankers caught fire and were damaged overnight Thursday after being targeted or striking naval mines in the Strait of Hormuz.
If verified, it would be the largest single-day number of vessels damaged in the waterway since the start of the Iran war on Feb. 28 when the United States and Israel launched joint strikes against Iran.
Quoting a statement by the Revolutionary Guard's navy, the Iranian report said that four of the tankers were transferring oil when they were targeted and caught fire. Another three were damaged and immobilized when they hit naval mines.
The report didn't provide details about possible casualties or the flags of the tankers.
The report also warned that the Revolutionary Guard may target U.S. bases in the region if the U.S. tried to allow oil tankers to transit through other parts of the strait.
The Revolutionary Guard had routinely targeted U.S. bases in Gulf countries during the war.
Yemen’s Defense Ministry said Thursday that Houthi rallies and mobilization programs will be considered legitimate military targets and warned residents in Houthi-held areas against taking part.
The announcement was shared in a social media post and is considered a major escalation against the Iran-backed Houthi rebels as well as civilians living in areas under their control.
Deliberate attacks on civilians could amount to a war crime.
Rallies and what Houthis call “cultural courses” are one of the Iranian-backed group’s main tools for mobilization of supporters and fighters.
The Defense Ministry statement said such assemblies are used by the Houthis to mobilize children for combat.
Saudi Arabia's Civil Aviation Authority said Thursday that the number of people killed in an attack on the King Fahd International Airport has risen to two.
The dead are a Saudi citizen and an Indian national who was living in the kingdom, according to a statement. Another eight people suffered injuries in the attack that occurred late Wednesday.
Saudi authorities didn't say who was responsible for the attack or provide any details about the attack reported earlier Thursday. The Houthi rebels issued no statement.
King Fahd Airport on the country's east near Bahrain and Qatar has been attacked previously amid a wider wave of Houthi missile and projectile strikes targeting major airports in Saudi Arabia.
A civilian with special needs was killed during an Israeli forces raid Thursday on the village of Jamla in southern Syria’s Daraa province, Syrian state news agency SANA reported.
It did not give more details about how the disabled man was killed. The Israeli military did not immediately respond to a request for comment.
After the ouster of former Syrian President Bashar Assad in a lightning rebel offensive in December 2024, Israel seized control of a U.N.-patrolled buffer zone in southern Syria and has occupied it since.
Jamla isn't inside the Israeli occupied zone but Israeli forces often make incursions into areas outside the zone.
The U.N.’s special rapporteur for the West Bank and Gaza urged Indonesians to use their economic clout to pressure Israel into stopping what she called unlawful actions in the Palestinian territories.
Francesca Paola Albanese told the World Conference on Creative Economy 2026 that a “just economy” should abide by an economic boycott, divestment and sanctions led by Palestinians.
She said that means avoiding using services or purchasing goods that boost the Israeli economy.
The special rapporteur also criticized Indonesia’s participation in the U.S.-created Board of Peace.
Indonesia, the world’s most populous Muslim-majority nation, has long been a strong supporter of Palestinians.
This report will be updated throughout the day as new developments emerge.
A displaced Yemeni girl walks at Al-Firdaws 2 camp in Ras Imran, on the western outskirts of Aden, Yemen, Yemen, Tuesday, Oct. 20, 2026. (AP Photo/Abdulnasser Alseddik)
Residents walk on their home debris at Seina district in Taiz, Yemen, after a missile strike, Tuesday, Oct. 20, 2026. (AP Photo/Marzouq Al Jabri)
Residents walk amid debris from their homes after a missile strike in Seina, Taiz, Yemen, Tuesday, Oct. 20, 2026. (AP Photo/Marzouq Al Jabri)
