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New Sleepypod Rebrand Signals the Next Chapter of Protecting Pets

Business

New Sleepypod Rebrand Signals the Next Chapter of Protecting Pets
Business

Business

New Sleepypod Rebrand Signals the Next Chapter of Protecting Pets

2026-07-24 01:45 Last Updated At:01:51

DENVER--(BUSINESS WIRE)--Jul 23, 2026--

Sleepypod ®, a pioneer in crash-tested pet travel safety products, today announces a comprehensive rebrand signaling a new chapter for the brand. This new chapter is rooted in one singular mission – “Protecting What Matters.” Launching with a newly designed website, Sleepypod will offer enhanced safety education, more product-testing insights, and a deep history of real-world accounts from car crash survivors protected by Sleepypod pet safety restraints.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260723351306/en/

As an industry pioneer, Sleepypod is the first to develop a multidimensional family of 13 data-collecting crash-test pets. Spanning different species, sizes, and body builds, these advanced dummies feature instrumented sensors to measure real-time g-force pressure and point-of-view cameras that capture accurate collision dynamics. Explore the crash-test family at sleepypod.com/pages/safety.

While lab testing indicates potential impact, real-world data reveals true survival conditions. Since 2008, Sleepypod has paired rigorous laboratory testing with real-world accident data collected through its Crash Replacement Program. This dual-data approach enables designers to build innovative restraints proven to succeed where it matters most: on the road. To date, Sleepypod has recorded zero crash-related injuries for pets secured in its carriers and car harnesses. Read survivor accounts at sleepypod.com/pages/testimonials.

In addition, with this rebrand Sleepypod is aligning itself more closely with Paw Prosper ®, its parent company, which acquired the brand in January 2025. A streamlined digital experience connects consumers and pet professionals to Paw Prosper’s one-stop hub for pet wellness, rehabilitation, aging support, pain prevention, pet therapy, and mobility support.

“Every Sleepypod innovation reflects nearly two decades of safety data collection and research that’s been proven in the lab and in real-life usage,” says Ryan DeCaire, CEO of Paw Prosper.

DeCaire continues, “This rebrand is not a departure from Sleepypod’s heritage, but a sharper focus on the rigorous testing, purposeful engineering, and an unwavering promise to protect pets like family that has guided Sleepypod since 2005.”

Watch the new brand video that showcases Sleepypod’s history as it moves into its next chapter, protecting what matters most HERE.

About Sleepypod

When safety matters most, Sleepypod has proven in the lab through rigorous testing and in real-life critical safety moments that its pet travel products have protected pets when it mattered most. Founded in 2005, Sleepypod is a leader in safer pet travel systems. Starting with the multiple award-winning, eponymous Sleepypod mobile pet bed that set an elevated industry standard for pet product design by prioritizing a pet’s safety, well-being, and comfort, Sleepypod continues to push the boundaries of innovation. Today, Sleepypod’s newest product, the uniquely designed Clickit Range, continues the tradition of innovation, having purposeful engineering designed to protect pets and their human companions wherever the road leads. Sleepypod.com

About Paw Prosper

Paw Prosper’s family of brands offers innovative, veterinarian-recommended solutions trusted to help pets thrive. By bringing together the most efficacious products for prevention, support, and rehabilitation onto one platform, Paw Prosper supports pet caregivers worldwide. PawProsper.com

A happy customer sits comfortably in a car wearing the crash-tested Clickit Range Harness in Robin Egg Blue

A happy customer sits comfortably in a car wearing the crash-tested Clickit Range Harness in Robin Egg Blue

BEIRUT (AP) — Kozo Okamoto, the Japanese militant who took part in a deadly attack on Tel Aviv’s airport more than five decades ago, died Thursday in Beirut, the Palestinian group that had been protecting him said. He was 78.

The Popular Front for the Liberation of Palestine, a faction that is the second-largest group in the Palestine Liberation Organization, said that Okamoto had been ill for a long time.

Okamoto, who made rare public appearances since he settled in Lebanon after being released from Israel, was known within the PFLP as Ahmad al-Yabani, or Ahmad the Japanese.

The PFLP said in its statement that Okamoto’s journey was “marked by immense sacrifices spanning for decades on the battlefields of struggle in support of the Palestinian cause.” The Palestinian group added that Okamoto “never compromised nor faltered but remained steadfast to his principles.”

Okamoto had served 12 years in an Israeli lockup for a May 30, 1972 attack on the international airport outside Tel Aviv that was thought to be carried out by members of the Japanese Red Army guerrilla group in a joint operation with the PFLP.

In the 1972 attack, Okamoto and two of his colleagues arrived in Tel Aviv on a flight from Europe, then collected their bags, in which they had packed rifles and grenades, and opened fire, killing 26 people and wounding dozens, according to AP reports.

The two Japanese with Okamoto were killed in the attack while he was wounded.

Okamoto was sentenced to life in prison but freed in 1985 in a prisoner exchange between Israel and Palestinian guerrillas. He later gained political asylum in Lebanon, where he lived until his death.

One of the rare public appearances that Okamoto made was in May 2022 at a Beirut cemetery, where Palestinian militants and other personalities are buried, to mark the 50th anniversary of the attack.

The Japanese Red Army, a violent ultra-leftist group that had links to Palestinian militants, was formed in 1971 and took responsibility for several international attacks, including the takeover of the U.S. Consulate in Kuala Lumpur, Malaysia, in 1975.

The PFLP is a radical faction of the Palestine Liberation Organization and gained notoriety after the simultaneous hijackings of four Western airliners in 1970 and the seizure of an Air France flight en route from Tel Aviv to Paris that was diverted to Entebbe, Uganda.

The PFLP said in a statement Thursday that Okamoto’s attack at the Israeli airport was in retaliation for a 1968 Israeli commando attack on Beirut’s international airport.

The leader of the PFLP, Ahmed Saadat, is one of the most prominent Palestinians held in Israeli jails. Saadat was accused of organizing the 2001 assassination of Israeli Tourism Minister Rehavam Zeevi, an ultranationalist who called for the mass expulsion of Palestinians.

Okamoto and four other Japanese were arrested by Lebanese authorities in 1997 in eastern Lebanon after spending years illegally in the country, protected by Palestinian and Lebanese leftist groups during the chaotic days of the 1975-90 civil war. They were put on trial and the four were handed over to Japan in 2000 while Okamoto became the first person to get political asylum in Lebanon.

Japan has been demanding for years that Okamoto be handed over by Lebanon, but Beirut has repeatedly rejected the demand. He is considered a hero by many in Lebanon and the Arab world for championing the Palestinian cause and opposing Israel.

Okamoto once described himself during his trial in Lebanon as “an Arab resistance fighter."

FILE - Kozo Okamoto, 74, a member of the Japanese Red Army guerrilla group, gives the victory sign to supporters as he arrives at a Palestinian cemetery to visit a memorial for four Japanese who died in support of Palestinians, in Beirut, Lebanon, Monday, May 30, 2022. (AP Photo/Hassan Ammar, File)

FILE - Kozo Okamoto, 74, a member of the Japanese Red Army guerrilla group, gives the victory sign to supporters as he arrives at a Palestinian cemetery to visit a memorial for four Japanese who died in support of Palestinians, in Beirut, Lebanon, Monday, May 30, 2022. (AP Photo/Hassan Ammar, File)

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