The Singapore brand is encouraging households to look beyond price and habit when choosing cooking oil, as saturated fat accounts for 36% of residents’ total fat intake.
SINGAPORE - Media OutReach Newswire - 29 July 2026 - RiceField Rice Bran Oil is launching a month-long consumer campaign to encourage Singapore households to take a closer look at the nutritional composition and everyday versatility of their cooking oil.
The campaign comes ahead of Singapore's extension of Nutri-Grade requirements to cooking oils from mid-2027. Under the new measures, prepacked oils will receive grades from A to D according to their saturated-fat content, helping shoppers compare products within the category.
The Ministry of Health identified cooking oil as a key source of saturated fat in Singapore diets. Saturated fat currently accounts for 36% of total fat consumed by residents, above the recommended maximum of 30%. Hypertension affects 37% of residents, while 31.9% have high blood cholesterol.
RiceField's 2L rice bran oil carries the Healthier Choice Symbol with the approved descriptor, "Lower in Saturated Fat". Per 100ml, its nutrition panel lists 21.8g of saturated fat, compared with 38.2g of monounsaturated fat and 30.6g of polyunsaturated fat. It also contains 7.5mg of Vitamin E per 100ml and product-tested Gamma Oryzanol.
Interest in rice-derived ingredients has also been reflected in recent scientific research. A 2025 systematic review and meta-analysis examined 11 randomised controlled trials involving 572 participants. Across the trials, rice bran interventions were associated with average reductions of 15.13mg/dL in triglycerides, 11.80mg/dL in total cholesterol and 15.11mg/dL in LDL cholesterol, with rice bran oil showing greater effects than whole rice bran in subgroup analysis. The researchers called for further long-term studies across more diverse populations. These findings relate to rice bran interventions generally and are not product-specific treatment claims.
"Since 2000, RiceField has been introducing Singaporeans to the goodness of rice bran oil, but many still know it mainly as an oil for frying," said Ally Ng, Marketing Director at Tong Seng Produce Pte Ltd. "As more attention is placed on what goes into everyday cooking oils, we hope to help families understand their choices and discover how rice bran oil can fit naturally into modern cooking, from stir-fries, marinates, to homemade salad dressings and even, as a moisturising body oil."
With a light, neutral taste and high smoke point, RiceField can be used for common Asian cooking methods including stir-frying, pan-frying and deep-frying, as well as roasting and uncooked preparations.
The campaign follows RiceField's Singapore Retail Festival activation at Ngee Ann City Civic Plaza from 17 to 19 July, where 426 participants explored the oil through salad-dressing and lavender body-oil workshops.
From 1 to 31 August 2026, shoppers who purchase 2L of RiceField Rice Bran Oil will receive a complimentary 2-in-1 Oil Spray & Dispenser (worth $8) while stocks last. RiceField is available at CS Fresh, FairPrice, Giant, Shell Select, Sheng Siong and Umart, as well as through Foodpanda, RedMart, Shopee and the official @ricefield.oil TikTok Shop.
Hashtag: #RiceField
The issuer is solely responsible for the content of this announcement.
About Tong Seng Produce Pte Ltd
Tong Seng Produce Pte Ltd is a Singapore food company behind RiceField Rice Bran Oil and the SōngHè range of rice products. Introduced locally in 2000, RiceField serves Singapore households through leading supermarkets, selected retailers and online platforms. Tong Seng Produce also supports food and nutrition education initiatives, including a healthy-ageing cookbook developed by Khoo Teck Puat Hospital and Yishun Health. Visit the RiceField website for product information, recipes and availability.
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COPENHAGEN, DENMARK - Media OutReach Newswire - 30 July 2026 - Green SM today officially launched its fully electric taxi service in Copenhagen, marking the company's first entry into the European market. The launch represents an important milestone in Green SM's international expansion, following the successful rollout and operation of its services across Vietnam and several Asian markets.
The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in the Kingdom of Denmark, together with representatives from leading Danish organizations, including 3F, Dansk Erhverv, DPT and Carnegie Investment Bank, alongside strategic partners and industry stakeholders from the transport, technology, energy, finance and infrastructure sectors.
As one of the world's leading cities in sustainable urban mobility, Copenhagen was chosen as Green SM's first European market. Here, the company aims to complement the city's existing transport network by offering another reliable, fully electric mobility option for residents and visitors alike.
In Denmark, the company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to help ensure consistent service quality and customer experience. During the initial phase of operations, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.
Delivering a safe, professional, and consistent customer experience begins with Green SM's drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Together with ongoing training and a robust local operations system, this helps ensure every journey reflects the high standards Green SM is committed to delivering.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch in Copenhagen, Green SM is offering new customers five (5) vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride throughout the Grand Launch period from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, said: "Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow."
Green SM's expansion into Europe reflects the company's long-term approach to international growth. Rather than prioritising rapid expansion, Green SM focuses on building well-structured local operations, adapting its services to local market needs, and earning trust through consistently reliable service.
With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark's long-standing ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.
Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India and Kazakhstan. Through its fully electric fleet, technology platform and consistent operating standards, the company is steadily expanding internationally while adapting its services to local market needs.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Green SM Officially Launches Fully Electric Taxi Service in Denmark
