HONG KONG SAR - Media OutReach Newswire - 29 July 2026 - #legend, Asia's leading luxury lifestyle print and digital platform, has announced its AI-first transformation strategy across editorial, commercial, and audience development operations. The move positions #legend at the forefront of a rapidly shifting media landscape, where premium publishing must evolve as quickly as the readers it serves.
As audiences increasingly consume content through AI-powered search, personalized recommendations, and immersive digital experiences, #legend is investing in artificial intelligence to enhance editorial excellence, deepen audience engagement, and create greater value for readers, luxury brands, and business partners.
"AI is not replacing creativity; it is enhancing it," said Bruce Rockowitz, Chairman of Legend Publishing. "Luxury has always been about delivering exceptional experiences. By embracing AI, we can better understand our audience, produce richer content more efficiently, and connect brands with consumers in more meaningful ways."
Central to the transformation is a new AI-powered editorial ecosystem built to support journalists and creative teams. Editors will be assisted with research, multilingual translation, trend analysis, and workflow efficiencies, freeing them to concentrate on the original storytelling and high-quality journalism that have defined the publication since its founding.
Readers will also notice a more personalized experience. #legend will introduce intelligent content discovery across its digital platforms, surfacing articles, luxury products, travel destinations, events, and business insights tailored to individual interests. For the brand's commercial partners, this translates into more targeted, measurable, and meaningful marketing opportunities backed by real audience data.
For luxury brands working with #legend, AI-powered analytics will offer a clearer window into audience behavior, campaign performance, and emerging consumer trends, enabling stronger strategies and more accountable investment.
The company will also accelerate the production of premium marketing content, social campaigns, newsletters, video and multilingual editorial through generative AI, supporting its continued growth across Asia without compromising the editorial standards the brand is known for.
Recognizing that readers increasingly discover content through conversational AI rather than conventional search, #legend is investing in publishing infrastructure built for this new reality. By strengthening structured content, digital discoverability, and intelligent search capabilities, the platform is cementing its place as a trusted voice for luxury and lifestyle content wherever readers choose to find it.
Across the business, the benefits are expected to be tangible: faster production cycles, stronger reader engagement, sharper advertising performance, and more confident, data-informed decision-making at every level of the organization.
Through it all, the qualities that built #legend's reputation remain non-negotiable. Authentic storytelling, trusted journalism, and premium experiences are not features of the old model to be discarded. They are the foundation upon which everything new will be built.
"Our future lies at the intersection of innovation and creativity," Rockowitz added. "By combining human expertise with intelligent technology, we are building a smarter media platform that will continue to inspire readers, empower brands, and shape the future of luxury publishing in Asia."
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong's premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city's most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
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HONG KONG SAR - Media OutReach Newswire - 29 July 2026
2026 Interim Results - Financial Highlights
(Figures for the corresponding period in 2025 are shown in brackets)
- Consolidated revenue: HK$593 million (HK$ 636 million)
- Consolidated net loss attributable to equity holders of the Company: HK$189 million (HK$ 249 million)
- Basic loss per share: 9.28 HK cents (12.23 HK cents)
- No interim dividend (No interim dividend)
Pacific Century Premium Developments Limited ("PCPD", SEHK: 00432) announced its interim results for the six months ended June 30, 2026.
The consolidated revenue of PCPD and its subsidiaries (together, the "Group") amounted to HK$ 593 million, compared to HK$ 636 million for the corresponding period of 2025.
The Group's consolidated loss attributable to equity holders of the Company for the first six months of 2026 totalled HK$ 189 million, compared to a net loss of HK$249 million for the corresponding period last year. Basic loss per share for the six months ended June 30, 2026 was 9.28 Hong Kong cents, compared to a loss per share of 12.23 Hong Kong cents for the corresponding period of 2025.
The Board of Directors did not declare an interim dividend for the first half of 2026.
For the first half of 2026, the Group delivered encouraging results as we built on our core strengths and benefited from resilient demand across the markets in which we operate. During the period, we also took steps to enhance our portfolio, including the disposals of two investment assets. These initiatives are expected to strengthen the Group's financial position and reinforce its long-term growth.
Our operations in Japan performed well despite some moderation in tourism demand, shaped by changes in the composition of international visitors and fluctuations in travel demand. Park Hyatt Niseko, Hanazono, our hospitality business in Niseko, Hokkaido, delivered a stable performance with healthy occupancy and room rates, while our ski operations remained a key contributor to the Group's results. Earnings from our recreational facilities, ski lifts, equipment rentals, "Hanazono EDGE" (a restaurant and entertainment centre) and Niseko International Snowsports Schoolcontinued togrow year-on-year. We will stay focused on establishing Niseko Hanazono Resort as a world-class, all-season luxury destination and remain optimistic about its long-term development.
On March 16, 2026, the Group announced the sale of its entire interest in Pacific Century Place, Jakarta ("PCP Jakarta") in Indonesia. The transaction, at a total consideration of US$400 million, was completed on June 8, 2026. Notwithstanding the disposal, the Group will continue to provide property management services in respect of PCP Jakarta.
On February 13, 2026, the Group announced the sale of its entire interest in Midtown Niseko. The transaction, at a total consideration of US$80 million, was completed on May 31, 2026.
The Group formed a strategic alliance with Hotel Properties Limited in Singapore to bring a Four Seasons Resort and Branded Residences to Aquella, a large-scale integrated resort development in Phang Nga. The move represents a significant milestone in PCPD's long-term vision of transforming Aquella into an integrated resort destination that effortlessly blends luxury living, recreation and exceptional service.
Central Residence by the Park in Hong Kong was launched for sale in January 2026. As at the end of June, 90.9% of the total available units of the luxury residential project had already been sold. The project will be completed in the latter half of 2026.
Mr. Benjamin Lam, PCPD's Deputy Chairman and Group Managing Director, said: "The first half of 2026 presented a challenging global environment, characterised by geopolitical tensions including the conflict in the Middle East, inflation, trade uncertainties and concerns over monetary policies. Despite the headwinds, global growth was relatively resilient, while international tourism in many parts of Asia continued to perform steadily. The Group's core markets in Asia generally remained solid during the period. Tourism demand continued to support Japan and Thailand despite a slightly more measured pace of growth. Improving sentiment in Hong Kong's property market also provided a more favourable backdrop for our luxury residential development.
In the second half of the year, we will continue to enhance the value of our existing assets while positioning the Group to capitalise on opportunities that support our long-term strategy and create value for our stakeholders."
Hashtag: #PacificCenturyPremiumDevelopments
The issuer is solely responsible for the content of this announcement.
About PCPD
Pacific Century Premium Developments Limited ("PCPD" or the "Group", SEHK: 00432) is principally engaged in the development and management of premium-grade property and infrastructure projects as well as premium-grade property investments. PCCW Limited ("PCCW", SEHK: 00008) is the single largest shareholder of the Group.
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