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7-Eleven and Ibotta Join Together to Bring Performance-Based Promotions to Convenience Retail

Business

7-Eleven and Ibotta Join Together to Bring Performance-Based Promotions to Convenience Retail
Business

Business

7-Eleven and Ibotta Join Together to Bring Performance-Based Promotions to Convenience Retail

2026-08-04 04:06 Last Updated At:04:20

DENVER & IRVING, Texas--(BUSINESS WIRE)--Aug 3, 2026--

Ibotta, Inc. (NYSE: IBTA), North America’s leading digital promotions network, today announced it will serve as the exclusive third-party provider of CPG digital offers (excluding age-restricted items) to the 7-Eleven, 7NOW, and Speedway apps, reaching shoppers across more than 11,500 U.S. store locations. The partnership gives CPG brands a direct path to 7-Eleven and Speedway shoppers through the Ibotta Performance Network, with brands only paying when there is a verified sale of their product. This partnership expands Ibotta’s footprint into the convenience channel, bringing the accountability CPG brands rely on in grocery and delivery to one of the largest loyalty ecosystems in the market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260803020831/en/

"7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. We are excited to bring our leading digital offer content and best-in-class measurement capabilities to 7-Eleven, Inc.," said Bryan Leach, founder and CEO of Ibotta. “This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country."

Shoppers will be able to clip Ibotta-powered offers directly inside 7-Eleven, Inc. apps before purchasing in-store, at the pump, or via delivery, with rewards deposited directly into their 7Rewards or Speedy Rewards loyalty accounts. The Ibotta Performance Network brings closed-loop measurement capabilities to CPG promotions in the convenience channel for the first time at scale.

"At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands," said Yaqub Baiani, Chief Product Officer at 7-Eleven. "Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail."

To learn more about how Ibotta is building the first performance marketing platform for CPGs, visit Ibotta.com.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.9 billion through the IPN since 2012. Ibotta is headquartered in Denver and has been listed as a top place to work by The Denver Post and Inc. Magazine.

About 7-Eleven

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven ® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost®Chicken and Biscuits locations. Known for its iconic brands such as Slurpee ®, Big Bite ® and Big Gulp ®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.

7-Eleven and Ibotta join together to bring performance-based promotions to convenience retail

7-Eleven and Ibotta join together to bring performance-based promotions to convenience retail

The Boston Red Sox and Philadelphia Phillies took big swings Monday ahead of baseball's trade deadline, with the Red Sox adding three-time All-Star catcher Adley Rutschman a few hours after the Phillies picked up three-time batting champion Luis Arraez.

The pair of aggressive moves was part of more than a dozen swaps that have happened before Monday's 6 p.m. EDT deadline. Most of the biggest names are off the board, but some enticing options still remain, including Toronto Blue Jays outfielder Daulton Varsho.

The Los Angeles Dodgers woke up already looking like the deadline’s biggest winners after adding two-time Cy Young Award winner Tarik Skubal to a loaded roster Sunday. The Dodgers are chasing a third straight World Series title.

Over in the American League, Tampa Bay was busy, beefing up its rotation Sunday by adding right-hander Freddy Peralta while the New York Yankees acquired young slugger Luis García Jr. to give their Aaron Judge-less lineup a little more pop. Also on Sunday, the Chicago Cubs added Kevin Gausman to their rotation in a trade with the Toronto Blue Jays.

Rutschman was the No. 1 overall pick in 2019 out of Oregon State and has largely lived up to the high expectations with five quality seasons with the Baltimore Orioles.

Now he moves to the Red Sox, a person with knowledge of the deal told The Associated Press. The person spoke on condition of anonymity because the trade hadn't been announced.

Boston started slow this season but revitalized its playoff hopes with a franchise record-tying 15-game winning streak in July. The 28-year-old Rutschman — who is under team control for one more season in 2027 — has had a bounce-back season at the plate with a .762 OPS, which helped him earn his third All-Star nod.

Rutschman is currently on the injured list with left wrist inflammation. He’s also dealt with an ankle injury and a concussion this year.

Arraez comes from the San Francisco Giants, and he'll be expected to create RBI opportunities for Phillies sluggers Bryce Harper and Kyle Schwarber.

Arraez is hitting an NL-best .324 in a resurgent season after signing a $12 million, one-year deal with San Francisco early in spring training. The 29-year-old has his highest batting average since 2023, and he's played better defense at second base after questions about his glove hindered his market in free agency.

Schwarber is second in the majors with 33 home runs entering Monday yet ranks 31st with 63 RBIs, while Harper has driven in 66. The team's .304 on-base percentage is the second lowest in the majors.

Philly also got reliever Caleb Kilian back from the Giants in the trade for two minor leaguers, and it swung a separate deal for left-handed reliever Brooks Raley with the New York Mets.

The San Diego Padres acquired veteran left-hander Robbie Ray from the San Francisco Giants on Monday in a trade for two prospects.

The Padres have won eight of nine to move one game back of the final wild-card playoff position, and this latest surge in their up-and-down season apparently prompted general manager A.J. Preller to trade yet another chunk of his severely depleted farm system for another chance to win now.

San Diego gave up right-hander Miguel Mendez and 17-year-old shortstop Joniel Hernandez for the 34-year-old Ray, a former Cy Young Award winner who will be an unrestricted free agent this winter. The Padres also got cash in the deal.

Ray is 10-6 with a 3.08 ERA and 107 strikeouts in 122 2/3 innings this season, his third with San Francisco.

The Dodgers added 2025 All-Star left-hander Kris Bubic from the Royals for minor league right-hander Carlos Duran, a person familiar with the deal told the AP. The person spoke on condition of anonymity because the trade hadn't been announced.

Bubic is on the 60-day injured list with shoulder and elbow issues, but the Royals had expected him to return in late-August, which would put him in line to pitch out of the bullpen for Los Angeles during the playoffs. He was an All-Star last season and is 3-2 with a 4.11 ERA in nine starts this season. Duran is 3-2 with a 3.38 ERA for the Dodgers’ Triple-A affiliate in Oklahoma City.

Los Angeles also traded for backup catcher Ben Rortvedt for the second year in a row. This time, the Dodgers got Rortvedt from the New York Mets for right-hander Chayce McDermott. The 28-year-old Rortvedt hasn’t played in the big leagues this season and wasn’t on the Mets’ 40-man roster.

— The Pittsburgh Pirates added veteran right-hander Luke Weaver from the New York Mets, according to a person with direct knowledge of the deal who spoke to the AP on condition of anonymity because it hadn't been announced. Weaver is in the first season of a two-year, $22-million deal. He had been one of the few bright spots this season for the last-place Mets, going 2-1 with a 1.84 ERA with one save in 42 appearances.

— The Seattle Mariners acquired outfielder Taylor Ward from the Baltimore Orioles in exchange for minor league right-handers Alex Hoppe, Brock Moore and Harrison Kreiling. Ward, 32, is hitting .246 with seven home runs and 30 RBIs in 111 games. He adds to Seattle’s outfield depth and could make impending free agent and All-Star outfielder Randy Arozarena expendable.

— The Blue Jays bolstered their rotation with an eye on 2027 by acquiring right-hander José Soriano from the Los Angeles Angels for three prospects. The 27-year-old is 9-6 with a 3.29 ERA and has a 3.72 ERA over four big league seasons. He's under team control through 2028. Infielder Arjun Nimmala, a 2023 first-round pick, headlined the minor leaguers going to Los Angeles, along with outfielder Eddie Micheletti Jr. and right-hander Angel Rivero.

— The Cleveland Guardians picked up a power bat and some outfield versatility by adding Jo Adell from the Los Angeles Angels, who received minor league catcher Jacob Cozart. The 27-year-old Adell has 16 homers and 62 RBIs this season, one year after hitting a career-best 37 homers with 98 RBIs. Adell has spent his entire career with the Angels after being the 10th overall pick in the 2017 amateur draft.

— The Tampa Bay Rays added catcher Liam Hicks in a trade with the Miami Marlins, a person familiar with the deal told the AP. The Marlins received prospects RHP Jacob Kisting, SS Adrian Santana and INF Brayden Taylor. Hicks, 27, is in his second big league season and batting .282 with 14 homers and 62 RBIs. He's under team control for the next four seasons.

— The Chicago White Sox acquired outfielder Brenton Doyle from the Colorado Rockies for a pair of prospects. Doyle, who recently came off the injured list due to a bruised oblique, is hitting .214 with a homer and nine stolen bases. He’s won two Gold Glove awards for his work in center field. The Rockies received right-hander Mason Adams and infielder Carlos Vielma.

— Toronto got utility player Josh Smith and minor league right-hander Josh Stephan from Texas for rookie left-hander Adam Macko. Smith, who in 2024 won a Silver Slugger as a utility player, was at Triple-A Round Rock. He went into this season with the chance to be the Rangers’ everyday second baseman, but he hit .213 in 45 games and missed 37 games because of injuries and a bout with viral meningitis.

— The Atlanta Braves acquired veteran left-handed reliever Brent Suter from the Angels for minor league infielder Nacho Alvarez Jr. The 36-year-old Suter provides some bullpen depth for the NL East leaders. He was 1-2 with a 4.12 ERA over 63 1/3 innings in 41 appearances for Los Angeles, and threw at least two innings in 18 of those games.

— The Chicago White Sox added righty reliever Huascar Brazobán from the Mets for minor league right-handers Gabe Davis and Zach Franklin. The 36-year-old Brazobán is 5-2 with a 2.56 ERA over 46 games this season.

AP Baseball Writer Noah Trister and AP Sports Writers Alanis Thames and Dave Skretta contributed to this story.

AP MLB: https://apnews.com/hub/mlb

Los Angeles Angels' Jo Adell, center, hits a two-run home run as St. Louis Cardinals catcher Iván Herrera, right, and home plate umpire Mark Ripperger watch during the first inning of a baseball game Tuesday, July 21, 2026, in Anaheim, Calif. (AP Photo/Mark J. Terrill)

Los Angeles Angels' Jo Adell, center, hits a two-run home run as St. Louis Cardinals catcher Iván Herrera, right, and home plate umpire Mark Ripperger watch during the first inning of a baseball game Tuesday, July 21, 2026, in Anaheim, Calif. (AP Photo/Mark J. Terrill)

Baltimore Orioles' Taylor Ward (3) celebrates scoring against the Detroit Tigers during the 12th inning of a baseball game Wednesday, July 29, 2026, in Detroit. (AP Photo/Paul Sancya)

Baltimore Orioles' Taylor Ward (3) celebrates scoring against the Detroit Tigers during the 12th inning of a baseball game Wednesday, July 29, 2026, in Detroit. (AP Photo/Paul Sancya)

Los Angeles Angels pitcher José Soriano throws against the San Francisco Giants during the first inning of a baseball game in San Francisco, Sunday, July 26, 2026. (AP Photo/Jed Jacobsohn)

Los Angeles Angels pitcher José Soriano throws against the San Francisco Giants during the first inning of a baseball game in San Francisco, Sunday, July 26, 2026. (AP Photo/Jed Jacobsohn)

San Francisco Giants' Luis Arraez jokes with players in the San Diego Padres dugout as he stands on first base after getting hit by a pitch during the fourth inning of a baseball game Thursday, July 30, 2026, in San Diego. (AP Photo/Gregory Bull)

San Francisco Giants' Luis Arraez jokes with players in the San Diego Padres dugout as he stands on first base after getting hit by a pitch during the fourth inning of a baseball game Thursday, July 30, 2026, in San Diego. (AP Photo/Gregory Bull)

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