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From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS

Business

From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS
Business

Business

From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS

2026-08-06 01:16 Last Updated At:01:30

NORTH ANDOVER, Mass.--(BUSINESS WIRE)--Aug 5, 2026--

Earthbound Brands, a leading global licensing, product design and creative agency, has been named the exclusive licensing agency for RMS' Mystery Squishy Dumplings, one of the world's fastest-growing collectible brands.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260804845782/en/

Fueled by billions of social media views, viral unboxing videos, limited-edition drops and a growing cast of collectible characters, Mystery Squishy Dumplings has become a global phenomenon with more than 40 million units sold worldwide.

Now, Earthbound Brands will lead the expansion of Mystery Squishy Dumplings into new product categories spanning toys and games, apparel, accessories, home, food and more, building an evergreen licensing program designed to grow alongside the brand's expanding world of characters and content. In addition to consumer products, Earthbound will drive licensing opportunities across entertainment, publishing, and other strategic brand extensions.

"Few brands capture this level of consumer excitement as quickly as Mystery Squishy Dumplings has," said Jeff Cohen, co-founder and CEO of Earthbound Brands. "The brand has built an incredibly passionate fanbase, and we're excited to build on that momentum through new products that give fans even more ways to engage with the characters they love."

Developed by RMS, a global toy company with more than 40 years of experience creating fun and innovative products, Mystery Squishy Dumplings is sold at leading retailers worldwide including Five Below, Target, Walmart and Amazon.

"It's been incredible to watch Mystery Squishy Dumplings transform from a viral hit into a brand with sustained global demand,” said Zack Farber, CEO of RMS International. "We've always believed the brand had the potential to extend far beyond toys, and Earthbound Brands has the expertise to help us build a strategic licensing program that will reach consumers in entirely new ways."

As the Mystery Squishy Dumplings universe continues to grow, the partnership marks the next step in the brand's evolution from viral collectible to enduring franchise.

For licensing inquiries, reach out to Irwin Cohen at irwin@earthboundbrands.com.

About Earthbound Brands

Earthbound Brands is a leader in licensing, product, and design services. With more than 25 years of expertise, Earthbound Brands partners with top retailers and world-renowned brands to extend their reach through strategic brand extensions, innovative product design and development, and brand identity and creative services. By connecting iconic brands with best-in-class partners, Earthbound Brands drives brand growth on a global scale. Learn more at www.earthboundbrands.com.

About RMS

At RMS USA, we believe in making the coolest kids' toys. Period. From Arts & Crafts to STEM toys and plush friends, we offer something special for every child.

Find our wide range of toys across all major retailers.

The Original Viral Mystery Squishy Dumplings by RMS

The Original Viral Mystery Squishy Dumplings by RMS

LOS ANGELES (AP) — A California man who was arrested at President Donald Trump's Los Angeles-area golf course while pretending to be part of the security detail preparing for Trump's visit is due in court Wednesday on a federal weapons charge.

Jeanine John Taele, 38, was arrested Sunday at Trump National Golf Club in Rancho Palos Verdes, two days before Trump visited for a fundraising dinner.

Taele was first seen on the property Friday, walking throughout the course wearing an earpiece and taking photos and videos of federal agents' activities as they conducted a security assessment, according to a federal criminal complaint.

Taele drove away but then returned to the course Sunday. He approached federal agents and said he was employed by the State Department and was there for a security detail. Taele said he had a loaded weapon in his vehicle and was arrested after it was searched, according to federal officials. Authorities also found a 16-round magazine with ammunition in his pocket.

Taele was scheduled to appear in federal court in Los Angeles on Wednesday afternoon, pending his transfer from state to federal custody, said a spokesperson for the U.S. attorney’s office. He already appeared in court on state weapons charges.

Taele is charged federally with possession of an unregistered short-barreled rifle that was found at this home, authorities said. The complaint alleges the firearm is an illegally modified AR-style rifle with a barrel that was cut down to 10 inches (25 centimeters) from 14 inches (35 centimeters).

The Los Angeles County Sheriff's Department said a search of his pickup truck in the club parking lot turned up a loaded 9mm pistol, binoculars and a badge that read “security protection agent," according to federal prosecutors.

Law enforcement searched his home in the nearby city of Downey on Monday and found a rifle and other firearms, magazines and ammunition, body armor and notebooks with “concerning statements," federal authorities said. No details about the statements were released.

“Mr. Taele’s troubling behavior at the President’s public golf course merely days before the President was expected to arrive raised serious red flags for law enforcement,” Patrick Grandy, the assistant director in charge of the FBI’s Los Angeles office, said in a statement. “There is no room for error, particularly in light of previous attempts on President Trump’s life.”

In brief remarks about Taele's arrest to Fox News on Tuesday, Trump said “only consequential presidents” are targeted, “and I am definitely consequential," which he said brought him “a little solace.”

Taele was a corporal in the U.S. Marines who was deployed to Iraq in 2008 and Afghanistan in 2010 and worked as a warehouse clerk, according to the U.S. Marine Corps. He earned numerous commendations, including an award for good conduct, during his service from 2008 to 2016.

The Los Angeles County public defender's office, which is representing Taele in the state criminal case, did not immediately return an email seeking comment Wednesday. Family members could not immediately be reached for comment.

Last year a jury found a man guilty of trying to assassinate Trump at the president’s Florida country club. And while a candidate in 2024, Trump narrowly escaped an assassination attempt by a shooter on a roof at a campaign rally in Butler, Pennsylvania.

FILE - A general view of Trump National Golf Club Los Angeles in Rancho Palos Verdes, Calif., Friday, Sept. 13, 2024. (AP Photo/Jae C. Hong,File)

FILE - A general view of Trump National Golf Club Los Angeles in Rancho Palos Verdes, Calif., Friday, Sept. 13, 2024. (AP Photo/Jae C. Hong,File)

FILE - The entrance to Trump National Golf Club Los Angeles, in Rancho Palos Verdes, Calif., is seen in this photo, July 2, 2020. (AP Photo/John Antczak, File)

FILE - The entrance to Trump National Golf Club Los Angeles, in Rancho Palos Verdes, Calif., is seen in this photo, July 2, 2020. (AP Photo/John Antczak, File)

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