Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings LONGi and one of football's most iconic clubs together through "POWER ON, GAME ON".
HONG KONG, Aug. 6, 2026 /PRNewswire/ -- LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, record champions of German football with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and General Manager of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 26 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell holds the world record for conversion efficiency at 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through lab results and decimal points; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them."
said Zhong Baoshen, Chairman and General Manager of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight."
said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises."
said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
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LONGi Becomes Official Partner of FC Bayern Munich, Uniting Solar Energy Innovation and Football Passion
HONG KONG, Aug. 6, 2026 /PRNewswire/ -- Supporting the initiative to promote the "Ticket Stub Economy", AsiaWorld-Expo (AWE) is expanding its dining partnerships to extend the visitor spend beyond the venue. From tomorrow, visitors attending concerts, international conferences, trade exhibitions and other major events at AWE can enjoy a 12% discount on the dinner and late-night supper menus at Lin Heung Lau at Hong Kong International Airport (HKIA), by presenting a valid event ticket or admission pass. The offer is valid from three days before until three days after the event. Open 24 hours a day, Lin Heung Lau (HKIA) provides the perfect dining option, whether concertgoers are looking for a late-night meal after a show, or business travellers wish to enjoy authentic Hong Kong cuisine before catching an overnight flight.
AWE has an exciting line-up of events in the months ahead. Following the successful conclusion of the Kerry Fencing World Championships 2026 Hong Kong, China, more than 16 concerts are scheduled to take place in August and September. Together with international conventions, exhibitions and other large-scale events, these are expected to attract hundreds of thousands of visitors from Hong Kong, Mainland China and around the world.
The Ticket Stub Offer further leverages AWE's strength in bringing together world-class events and diverse visitor audiences. The first eligible event is the "The 16th Worldwide Chinese Life Insurance Congress & 2026 IDA Annual Conference", taking place at AWE over four consecutive days from 7 August. The event is expected to welcome more than 10,000 insurance professionals from around the world. Following a series of major concerts, the globally renowned "Jewellery & Gem WORLD" will be held from 14 to 18 September and is expected to attract more than 55,000 buyers from over 140 countries and regions.
Large-scale conventions and exhibitions typically run over several days, with exhibitors, buyers and delegates often extending their stay in Hong Kong. This generates economic benefits across a wide range of sectors, including hotels, food and beverage, retail, transport and tourism. By extending the Ticket Stub Offer to cover both the days before and after an event, AWE encourages business travellers to explore Hong Kong beyond their meeting, networking and sourcing itineraries, supporting the growth of bleisure travel.
The partnership also highlights AWE's strategic location adjacent to Hong Kong International Airport, enabling visitors to enjoy dining privileges conveniently throughout their journey, from arrival and event participation to departure, while delivering a seamless "Touring upon arrival; Mega events upon arrival" experience.
AWE is connected to the airport by a covered walkway, with the journey taking approximately 15 minutes on foot. Located in the public area of the Departures Hall in Terminal 1, Lin Heung Lau (HKIA) operates around the clock, making it particularly well suited to concertgoers as well as travellers departing on flights at different times of the day. Through this collaboration, AWE extends the economic impact of international events beyond the venue to the airport and neighbouring businesses, while giving overseas visitors the opportunity to experience Hong Kong's authentic Dim Sum dining culture.
Looking ahead, AWE will continue to strengthen partnerships with neighbouring businesses, the tourism sector and other stakeholders to explore more cross-sector collaborations. By connecting concerts, conventions, exhibitions, dining, retail and tourism experiences, AWE aims to encourage both leisure and business visitors to stay longer and further unlock the wider economic benefits generated by world-class events.
Download hi-res photo: https://www2.asiaworld-expo.com/2026/PressRelease/AWExLHL.zip
AsiaWorld-Expo x Lin Heung Lau (HKIA) - Ticket Stub Offer
| Promotion Period: | 7 August 2026 – 31 January 2027 |
| Eligible Dining Period: | Dinner and Late-Night Supper |
| Offer: | 12% off the entire bill. This offer cannot be used in conjunction with any other discounts or promotional offers. |
| Venue: | Lin Heung Lau (HKIA) |
| Address: | Departures Level (L8), Terminal 1,
Hong Kong International Airport (Non-Restricted Area) |
| Eligible Events: | All public events held at AsiaWorld-Expo, including concerts, conventions, exhibitions and other major events. |
| Redemption Period: | From three days before the event until three days after the event, including the event day. |
| How to Redeem: | Present a valid AsiaWorld-Expo event credential before dining, including a physical or electronic event ticket, exhibitor badge, buyer badge, delegate badge, or other recognised proof of event attendance. |
| *Terms and conditions apply. |
Promotion Period:
7 August 2026 – 31 January 2027
Eligible Dining Period:
Dinner and Late-Night Supper
Offer:
12% off the entire bill. This offer cannot be used in conjunction with any other discounts or promotional offers.
Venue:
Lin Heung Lau (HKIA)
Address:
Departures Level (L8), Terminal 1,
Hong Kong International Airport (Non-Restricted Area)
Eligible Events:
All public events held at AsiaWorld-Expo, including concerts, conventions, exhibitions and other major events.
Redemption Period:
From three days before the event until three days after the event, including the event day.
How to Redeem:
Present a valid AsiaWorld-Expo event credential before dining, including a physical or electronic event ticket, exhibitor badge, buyer badge, delegate badge, or other recognised proof of event attendance.
*Terms and conditions apply.
Major Events at AWE in August and September
| 1–2 August | FIRM TCG Card Show |
| 1 August | 2026 LEE YOUNGJI WORLD TOUR |
| 2 August | XG WORLD TOUR: THE CORE IN HONG KONG |
| 7–10 August | The 16th Worldwide Chinese Life Insurance Congress & 2026 IDA Annual Conference |
| 14–15 August | RAISE A SUILEN LIVE 2026「Boot IGNITION」Hong Kong |
| 15 August | T.O.P PRE-STUDIO 2026 in HONG KONG |
| 22 August | 2026永恆開端Desire 4演唱會香港站ENCORE |
| 22–23 August | ILLIT LIVE 'PRESS START♥︎' in HONG KONG |
| 25–27 August | The 2nd GIS Global Innovation Show & Global Innovation Summit • Hong Kong 2026 |
| 29 August | 2026 SUPER JUNIOR 83z FAN-CON TOUR [1983] IN HONG KONG |
| 29 August | Music is Live Shh! Janice Vidal x Gigi Yim |
| 2–4 September | Asia Fruit Logistica 2026 |
| 4–6 September | IVE WORLD TOUR IN HONG KONG |
| 12 September | TREASURE THE STAGE 2026 NEW WAV : LIVE IN HONG KONG |
| 14–18 September | Jewellery & Gem WORLD |
| 19 September | NCT WISH 2ND ANNIVERSARY FANMEETING IN HONG KONG |
| 26–27 September | back number "Grateful Yesterdays Tour 2026" in Hong Kong |
| 30 September | Lany Live in Hong Kong 2026 |
1–2 August
FIRM TCG Card Show
1 August
2026 LEE YOUNGJI WORLD TOUR
2 August
XG WORLD TOUR: THE CORE IN HONG KONG
7–10 August
The 16th Worldwide Chinese Life Insurance Congress & 2026 IDA Annual Conference
14–15 August
RAISE A SUILEN LIVE 2026「Boot IGNITION」Hong Kong
15 August
T.O.P PRE-STUDIO 2026 in HONG KONG
22 August
2026永恆開端Desire 4演唱會香港站ENCORE
22–23 August
ILLIT LIVE 'PRESS START♥︎' in HONG KONG
25–27 August
The 2nd GIS Global Innovation Show & Global Innovation Summit • Hong Kong 2026
29 August
2026 SUPER JUNIOR 83z FAN-CON TOUR [1983] IN HONG KONG
29 August
Music is Live Shh! Janice Vidal x Gigi Yim
2–4 September
Asia Fruit Logistica 2026
4–6 September
IVE WORLD TOUR IN HONG KONG
12 September
TREASURE THE STAGE 2026 NEW WAV : LIVE IN HONG KONG
14–18 September
Jewellery & Gem WORLD
19 September
NCT WISH 2ND ANNIVERSARY FANMEETING IN HONG KONG
26–27 September
back number "Grateful Yesterdays Tour 2026" in Hong Kong
30 September
Lany Live in Hong Kong 2026
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
AsiaWorld-Expo Launches "Ticket Stub Offer" with Lin Heung Lau (HKIA), Visitors to Concerts, International Conferences and Trade Exhibitions Can Enjoy 12% Off Dinner and Late-Night Supper with Event Ticket
