Tapestry's Culture of Curiosity Turns AI Experimentation into Business Advantage

NEW YORK--(BUSINESS WIRE)--Aug 7, 2026--

Tapestry, Inc. (NYSE: TPR), the global house of iconic brands consisting of Coach and Kate Spade New York, hosted its second annual Future Now AI Summit at its global headquarters, bringing together teams to share what they are building, testing, and learning as they put AI to work across the business.

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Live at Future Now AI Summit
More than 20 cross-functional teams demonstrated early-stage and in-market work, including:

All in on Culture
The event reflects a deliberate strategy: AI becomes a business advantage only when the right conditions are already in place. At Tapestry, that means a culture that rewards curiosity and experimentation, sustained investment in resources, an intentional effort to put those tools in the hands of employees and associates moving the business forward every day, and a commitment to continuous learning. Combined with the deep emotional intelligence and cultural fluency that have always set Tapestry's teams apart, these are the conditions that let AI drive growth rather than simply automate tasks.

“I always say that the only constant in retail is change, and AI is rapidly transforming consumer behavior and expectations for the brands they choose,” said Joanne Crevoiserat, Chief Executive Officer of Tapestry. “Our greatest competitive advantage will always be our people, and Tapestry's culture of innovation is empowering our teams to embrace AI as a way to understand consumers more deeply, spark even more creativity, and move faster.”

Curiosity, From Store Floor to Data Teams
Tapestry's approach to AI starts with its people, not its technology. Throughout the enterprise, across retail, supply chain, finance, data analysis, and more, the company gives employees room to explore new technology and apply them to real business problems. That mindset extends to the tools themselves: Tapestry has invested in building a patented decision intelligence layer, Mira, powered by its patented enterprise data foundation, Global Data Fabric, so insight isn't locked inside a central team but available to the people closest to the decisions.

Learning as the Objective
The Future Now AI Summit is one part of a broader goal of building capacity, not a single showcase moment. Tapestry is committed to a variety of ways to give employees time and space to build fluency with emerging technology. This mindset comes to life through the Future Now Innovation Challenge, a three-day experience running parallel to the AI Summit where teams work together to develop AI-enabled solutions for business challenges and present their ideas to company leaders.

Tapestry sees AI adoption as an ongoing practice: the Future Now AI Summit and continuous access to the latest tools and training helps teams discover new use cases, hone sharper questions, and apply lessons that will shape the year ahead.

About Tapestry, Inc.
Our global house of iconic accessories and lifestyle brands unites the magic of Coach and Kate Spade New York. Together, we stretch what's possible – advancing brands further than they could go alone, expanding their reach to new geographies and generations. Inspired by our consumers, we create experiences and products that build lasting brand love and elevate everyday life. To learn more about Tapestry, please visit www.tapestry.com.

For important news and information regarding Tapestry, visit the Investor Relations section of our website at www.tapestry.com/investors. In addition, investors should continue to review our news releases and filings with the SEC. We use each of these channels of distribution as primary channels for publishing key information to our investors, some of which may contain material and previously non-public information. The Company's common stock is traded on the New York Stock Exchange under the symbol TPR.

Tapestry Chief Information and Data Officer, Yang Lu, at a live Future Now AI Summit demonstration

Tapestry employees giving live demonstrations of leading edge technologies

Future Now AI Summit at Tapestry's NYC Headquarters

Pakistan, Turkey and Saudi Arabia have signed a mutual defense agreement, while the Iran-backed Houthi rebels have stepped up attacks on Saudi-linked targets.

Here’s a look at the latest developments across the Middle East on Friday. Full coverage can be found here.

Oil-rich Saudi Arabia, nuclear power Pakistan and Turkey, which has NATO’s second-largest army and a rapidly growing defense industry, signed a mutual defense agreement on Friday.

The deal stipulates that an armed attack on either of the three countries will be regarded as an attack against them all. It was signed during a meeting in Saudi Arabia between Saudi Crown Prince Mohammed bin Salman, Turkish President Recep Tayyip Erdogan and Pakistan’s Prime Minister Shehbaz Sharif, Pakistan's foreign ministry said.

“The Agreement is intended to strengthen collective deterrence against any act of aggression,” the ministry said in a statement.

The deal comes at a time when Saudi Arabia, whose critical infrastructure and oil facilities have come under attack as part of the war in Iran, has been looking to diversify its defense partnerships.

Iran-backed Houthis launched attacks on Marib province in eastern Yemen Friday morning, in the latest escalation with Saudi-backed forces, a military official with the forces in Marib said.

The official, who spoke on the condition of anonymity because he wasn’t authorized to speak to the media, said the missiles were fired from west of the Yemeni capital, Sanaa.

Qassem Bahaibah, health minister in Yemen’s internationally recognized government, said in a statement on social media that the attacks targeted a refugee camp and residential areas, killing at least two people and injuring 14 others.

The Houthis did not immediately claim the attack.

Separately, the rebel group struck the Najran region in southwestern Saudi Arabia near the Yemeni border on Thursday, the official spokesperson of the Saudi-led Coalition to Restore Legitimacy in Yemen, Maj. Gen. Turki al-Malki, confirmed in a statement on X overnight.

He said the attack wounded 11 civilians, including a woman and a child who suffered second-degree burns, and accused the rebels of carrying out “indiscriminate shelling against civilian objects.”

The rebel group did not claim responsibility for the attacks in Marib or Najran. A spokesperson for the Houthis, Nasruddin Amer, said on X on Friday that the group will continue to target gatherings of Saudi-backed forces.

The attacks mark a major escalation since a truce in 2022 largely halted fighting. The civil war pits the Iran-backed Houthis against a Saudi-led coalition allied with Yemen’s internationally recognized government.

—By Ahmed Al-Haj in Aden, Yemen and Fatma Khaled in Cairo

The Lebanese army said the soldier was lightly wounded on Friday while he was in a bulldozer opening roads in the southern village of Mansouri.

Mansouri was subjected to Israeli shelling earlier this week, according to Lebanon’s state news agency.

There was no immediate comment from the Israeli military.

The Israeli army launched strikes Wednesday in southern Lebanon in response to what it described as Hezbollah’s violation of the ceasefire and called on residents of Mansouri to flee — the first such warning Israel has issued in Lebanon for weeks.

FILE - Turkish President Recep Tayyip Erdogan, right, and Saudi Crown Prince Mohammed bin Salman shake hands during a welcome ceremony, in Ankara, Turkey, Wednesday, June 22, 2022. (AP Photo/Burhan Ozbilici, File)